Roskam Foods to Consolidate Cereal and Granola Production at Grand Rapids Campus
Roskam Foods is consolidating its growing cereal and granola manufacturing operations at its Grand Rapids, Michigan, campus as part of a broader strategy to optimize its production network, strengthen manufacturing capabilities, and support future growth. The company expects the consolidation to be completed by October 1, 2026, at which point its production facility in San Dimas, California, will close.
The move represents a significant step in Roskam Foods’ efforts to bring its cereal and granola capabilities together under one strategically positioned manufacturing operation. According to the company, the Grand Rapids campus offers advantages in ingredient sourcing, production resources, automation, and overall manufacturing efficiency. By centralizing production in the Midwest, Roskam expects to improve customer service, increase speed-to-market, strengthen quality control, and create additional opportunities for innovation.
The consolidation will also enable Roskam Foods to take full advantage of substantial new capital investments made in cereal and granola manufacturing at its Grand Rapids location. The investment is intended to expand the company’s production capabilities while providing the infrastructure needed to respond more efficiently to evolving customer requirements and growing demand.
“Centralizing cereal and granola production at Grand Rapids is an investment in the future of the category and in our customers,” said Andre LeBron, CEO of Roskam Foods. “It positions us to deliver greater efficiency, faster innovation, and the consistent quality our customers count on.”
Grand Rapids to Become Central Cereal and Granola Manufacturing Hub
The Grand Rapids campus will become the company’s centralized production location for its cereal and granola operations. Roskam believes that bringing these capabilities together will create greater operational alignment and allow the company to more effectively coordinate manufacturing, scheduling, sourcing, quality management, and product development.
Centralized production can also provide manufacturers with greater flexibility when managing capacity and responding to customer demand. For Roskam Foods, the strategy is designed to create a more streamlined manufacturing network while supporting the company’s long-term plans for the cereal and granola category.
The company said that the Grand Rapids location is particularly well positioned because of its access to ingredients, production resources, and automation technologies. These factors are expected to help Roskam improve operational efficiency while maintaining the quality and consistency required by the brands and customers it serves.
The investment in the Grand Rapids campus also reflects the company’s broader commitment to expanding its manufacturing capabilities. By concentrating cereal and granola production at a single purpose-built Midwest location, Roskam aims to maximize the value of its capital investments and establish a stronger foundation for future growth.
San Dimas Facility Closure Follows Organic Milling Acquisition
Roskam Foods’ San Dimas facility became part of the company through its acquisition of Organic Milling in 2023. Following the acquisition, the California site became part of Roskam’s broader manufacturing network and contributed to the company’s cereal and granola production capabilities.
As part of the current consolidation, Roskam has relocated all production and scheduling activities from San Dimas to Grand Rapids. The company said the transition has been planned to maintain continuity for customers and minimize potential disruption throughout the process.
Roskam has also directly notified customers about the change and emphasized that the transition is not expected to result in an interruption to customer service or product supply. The company’s production and scheduling teams have worked to ensure that manufacturing requirements are transferred effectively to the Grand Rapids campus.
The decision to consolidate production reflects Roskam’s assessment of how best to align its manufacturing footprint with future customer demand and the company’s growth strategy. Rather than maintaining cereal and granola capabilities across multiple locations, Roskam believes a centralized model will provide greater efficiency and allow it to make better use of its resources.
Focus on Customer Service and Innovation
For Roskam Foods, the consolidation is not simply a change in manufacturing location. The company views the move as an opportunity to strengthen its ability to serve customers while creating greater capacity for product innovation.
Zach Malin, Chief Commercial Officer of Roskam Foods, said the company’s customers depend on consistency, speed, and quality and that the consolidation is designed to support all three priorities.
“Our customers count on us for consistency, speed, and quality, and this consolidation delivers on all three,” said Malin. “By centralizing cereal and granola production and investing in it, we’re building the capacity to innovate faster and grow alongside the brands we serve.”
The centralized model is expected to help Roskam coordinate product development and manufacturing more effectively. Faster communication between commercial, production, and technical teams can help shorten the time required to move new concepts from development into commercial production.
The company also expects enhanced automation and new manufacturing investments at Grand Rapids to support greater efficiency. As customer expectations continue to evolve, manufacturers are increasingly required to balance quality, flexibility, speed, and cost efficiency. Roskam’s investment in its Grand Rapids operation is intended to strengthen its position across these areas.
Employee Support and Transition
The closure of the San Dimas production facility will affect employees at the California location. Roskam Foods said it has notified affected employees and completed the customary regulatory requirements associated with the transition, including notifications under the federal Worker Adjustment and Retraining Notification, or WARN, Act.
The company said it is supporting affected San Dimas employees during the transition and is working with other employers in the surrounding area to help connect employees with potential new employment opportunities.
While the closure marks a significant change for employees and the local operation, Roskam has emphasized that the consolidation is part of a broader effort to strengthen its manufacturing platform and support sustainable growth in cereal and granola production.
Building for Future Growth
The consolidation is expected to be completed by October 1, 2026, bringing Roskam Foods’ full cereal and granola manufacturing capabilities together at its Grand Rapids campus.
The company believes the move will create a more efficient production network while providing greater opportunities to leverage automation, capital investment, and manufacturing expertise. Centralizing production is also expected to improve coordination and provide a stronger platform for responding to changing market conditions and customer needs.
Roskam’s strategy highlights the growing importance of manufacturing efficiency and targeted investment as food companies seek to expand production while maintaining quality and service standards. By concentrating cereal and granola production in Grand Rapids, the company aims to simplify its manufacturing footprint and strengthen its ability to deliver products consistently.
With the transition already underway, Roskam Foods is positioning the Grand Rapids campus as a central hub for its cereal and granola business. The company expects the investment and consolidation to provide long-term benefits for its customers, employees, and manufacturing operations while supporting continued innovation and growth across the category.
Source Link:https://www.businesswire.com/
