Royal Queen Seeds , a global leader in cannabis genetics and one of the largest cannabis seed banks worldwide, has unveiled its latest marketing campaign titled Germany, Let’s Grow!. This bold out-of-home (OOH) initiative spans major German cities, including Berlin,Royal Queen Seeds Unveils Bold Home Grow Campaign to Celebrate Germany’s Cannabis Liberties Cologne, and Hamburg, with the goal of encouraging cannabis consumers to embrace home cultivation. The campaign combines education with humor, using satire to highlight the benefits of growing cannabis at home—such as safer consumption practices and reducing reliance on illicit markets. Simultaneously, RQS is making waves in South Africa by opening its first brick-and-mortar store in Durban, marking a significant step in its global expansion strategy.
A Bold Message for Germany’s Cannabis Communit
Germany is emerging as a trailblazer in Europe when it comes to progressive cannabis reform. Recent legislative advancements have paved the way for regulated personal use and cultivation, positioning the country as a leader in responsible cannabis policy. Recognizing this shift, RQS aims to Royal Queen Seeds Unveils Bold Home Grow Campaign to Celebrate Germany’s Cannabis Liberties inspire individuals to take control of their cannabis supply by growing their own plants. At the heart of the “Germany, Let’s Grow!” campaign lies a simple yet powerful message: responsible home cultivation not only ensures access to clean, uncontaminated cannabis but also weakens the influence of illegal dealers.
The campaign leverages clever wordplay and striking visuals to capture attention. Lookalikes of prominent politicians appear alongside witty slogans like “Good Shit Without Shit”, referencing a shocking study that revealed 65% of Berlin’s illegal cannabis was contaminated with fecal matter. Other taglines include “A Strong Growth Prognosis in Germany,” “Economic Miracle of Yields,” and “Bloom, German Seedland.” These phrases aim to normalize home cultivation while emphasizing its societal and economic benefits.
As one of the largest cannabis campaigns ever launched in Germany—and indeed across much of Europe—the initiative underscores RQS’s commitment to fostering a culture of safe, sustainable, and informed cannabis consumption. By empowering individuals to grow their Royal Queen Seeds Unveils Bold Home Grow Campaign to Celebrate Germany’s Cannabis Liberties own plants, the company seeks to reduce demand for unregulated products, which often pose health risks due to contamination or adulteration.
Expanding Horizons: RQS Opens First Brick-and-Mortar Store in South Africa
In tandem with its efforts to solidify its presence in Germany, Royal Queen Seeds has made another significant move by opening its first physical store in South Africa. Located in Durban, the flagship location marks a pivotal moment in the company’s mission to bring world-class cannabis genetics, education, and innovation to emerging markets. The store officially opened its doors on February 6, becoming RQS’s fifth brick-and-mortar establishment globally and the culmination of five years of active engagement with South Africa’s burgeoning cannabis industry.
South Africa represents a unique opportunity for RQS given the country’s progressive stance on cannabis regulation. In 2018, South Africa’s Constitutional Royal Queen Seeds Unveils Bold Home Grow Campaign to Celebrate Germany’s Cannabis Liberties Court decriminalized private cannabis use and cultivation, setting the stage for further reforms. Since then, the nation has become a hotspot for cannabis advocacy, entrepreneurship, and innovation. By establishing a physical presence in Durban, RQS aims to support local growers, educators, and entrepreneurs while contributing to the development of a thriving legal cannabis ecosystem.
Global Reach and Commitment to Innovation
With these latest expansions into Germany and South Africa, Royal Queen Seeds continues to strengthen its position as a global leader in the cannabis genetics industry. The company currently operates online in the United States, Thailand, and 29 European countries, with physical stores located in Amsterdam, Bangkok, Barcelona, Durban, and New York. Each location serves as a hub for education, community engagement, and product accessibility, reflecting RQS’s dedication to advancing the global cannabis movement.
Founded in 2007, Royal Queen Seeds has earned a reputation for excellence through its meticulous approach to breeding and testing seeds. Every batch undergoes rigorous evaluation for germination rates, vigor, yield, and both recreational and medical efficacy. Over the years, the company has developed an extensive range of modern genetics, including autoflowering strains and proprietary F1 hybrids designed to meet the diverse needs of contemporary growers—from hobbyists to professionals.
RQS’s contributions to the industry have been recognized with multiple accolades, including prestigious Cannabis Cup victories and awards for being the “Best Seed Bank.” Beyond its genetic innovations, the company stands out as a trusted educator, offering comprehensive grow guides, resources, and instructional materials tailored to cultivators of all skill levels. Whether through its online platforms or physical locations, RQS remains committed to sharing knowledge and promoting sustainable practices within the cannabis community.
About Royal Queen Seeds
Established in 2007, Royal Queen Seeds (RQS) is a pioneering force in the global cannabis genetics industry. Headquartered in Barcelona, the company operates online in the U.S., Thailand, and 29 European countries, with brick-and-mortar locations in Amsterdam, Bangkok, Barcelona, Durban, and New York. Renowned for its cutting-edge breeding programs, rigorous quality standards, and commitment to education, RQS offers a wide array of modern genetics catering to growers of all experience levels. Its achievements include numerous Cannabis Cup wins and recognition as one of the “Best Seed Banks” in the industry.
RQS’s mission extends beyond providing high-quality seeds; the company is dedicated to fostering a deeper understanding of cannabis through education and advocacy. By empowering individuals and communities with the tools and knowledge needed to cultivate responsibly, RQS is helping to shape a future where cannabis is celebrated for its potential to improve lives and drive positive change.
