Market of Choice, an independent, family-owned grocery chain, has joined forces with Royal Ranch, a leading figure in regenerative agriculture based in Royal City, Washington. This partnership marks a significant milestone for Oregon, with Market of Choice becoming the state’s inaugural grocer to offer carbon-neutral beef from Royal Ranch.
At all 11 of its locations across Oregon, Market of Choice now proudly features USDA Choice cuts sourced from Royal Ranch. Customers can find these premium selections in both the full-service and self-service meat departments. The collaboration underscores the shared values of these multi-generational, family-owned businesses, both deeply committed to animal welfare and environmental stewardship. Together, they strive to enhance the well-being of local and regional communities.
Matt Martin, Market of Choice’s Senior Director of Perishable Merchandising, expresses the company’s dedication to fortifying the local food ecosystem and supporting livelihoods. He emphasizes Market of Choice’s ongoing commitment to localizing food systems, reducing environmental impact, and introducing innovative, high-quality products like Royal Ranch’s carbon-neutral beef.
Royal Ranch has established a comprehensive regenerative system that integrates orchards, field crops, dairy farming, and ranching into a self-sustaining ecosystem. By minimizing external inputs such as fertilizers and feed, the ranch exemplifies sustainable agriculture. Notably, Royal Ranch manages the entire lifecycle of its cattle, from birth to harvest, and maintains sole ownership of its processing facility. Independent verification from Legacy Verified, on behalf of the USDA, underscores the ranch’s commitment to regenerative practices.
Owner Austin Allred of Royal Ranch heralds Market of Choice as the ideal partner to introduce their carbon-neutral beef to Oregon consumers. He highlights Royal Ranch’s groundbreaking closed-cycle regenerative ranching model, which aims to revolutionize cattle raising and market accessibility. Through scalable practices, Royal Ranch endeavors to provide sustainable, high-quality food on a mass scale, paving the way for a healthier planet and better-nourished communities.
To further educate the public on regenerative agriculture, Market of Choice is hosting media events in Eugene and Portland, Oregon, throughout February. These events offer opportunities for deeper insights into the partnership and interviews with representatives from Market of Choice and Royal Ranch. Members of the media interested in attending can request additional details using the contact information provided below.
