Few Salty-Sweet snacks spark nostalgia and pure joy quite like a Rice Krispies Treats® bar. With its classic combination of crispy rice and gooey marshmallow, this iconic treat has been a favorite for generations. Now, the beloved brand is elevating the indulgence factor with its all-new Rice Krispies Treats Bliss bars, a gourmet-inspired twist on the original. For the first time, Rice Krispies Treats Bliss features multiple toppings—including a salty snack component—to create a delightful multi-textural experience packed with flavor and crunch. It’s the ultimate fusion of sweet and salty, delivering an irresistible bite every time.
A New Era of Indulgence: Rice Krispies Treats Bliss
Rice Krispies Treats Bliss bars are debuting in two mouthwatering flavors: Chocolate Sea Salt Pretzel and Caramel Sea Salt Pretzel. Each variety strikes the perfect balance between crispy, chewy, and crunchy textures. Picture the familiar base of crispy rice cereal enveloped in sweet marshmallow, now taken to the next level with premium toppings. One variety features rich semi-sweet chocolate chunks alongside candied sea salt pretzels, while the other boasts luscious caramel-flavored chips paired with the same crunchy, salty pretzels. The result? A truly decadent treat that combines the best of sweet and salty flavors in one convenient snack bar.
Inspired by Homemade Creations
Fans of Rice Krispies Treats have long been known for their creativity, adding everything from chocolate drizzle to peanut butter, pretzels, and candy pieces to their homemade versions. Recognizing this trend, the brand took inspiration from these over-the-top DIY variations and brought them straight to store shelves, making it easier than ever to enjoy a gourmet-style Rice Krispies Treats experience.
Danielle Rappoport, Brand Director for Rice Krispies Treats, shared insights into the brand’s innovative new approach:
“The new Rice Krispies Treats Bliss flavors reimagine our bars as a canvas for gourmet topping combinations. More and more, we’re seeing fans elevate their Rice Krispies Treats bars at home with over-the-top mix-ins, from candy to pretzels. With Rice Krispies Treats Bliss, we are bringing those confection-inspired creations straight to shelves, making it easier than ever to enjoy a next-level treat whenever the craving strikes.”
A Luxurious Snacking Experience
These new bars are more than just a sweet snack—they’re a moment of indulgence. The combination of smooth chocolate or buttery caramel with the satisfying crunch of pretzels and the chewy marshmallow base creates an experience that feels like a luxurious treat. Whether you’re looking for an afternoon pick-me-up, a sweet addition to a lunchbox, or a special snack to share with friends, Rice Krispies Treats Bliss offers a deliciously satisfying option.
Each box contains six individually wrapped bars, making them perfect for on-the-go enjoyment. Whether you keep a stash in your desk drawer, your pantry, or your bag, these bars provide a convenient way to indulge in a gourmet snack anytime, anywhere.
Where to Find Rice Krispies Treats Bliss
If you’re eager to get your hands on these delectable new treats, you’re in luck. Rice Krispies Treats Bliss bars will be rolling out in snack aisles nationwide starting in April, with a suggested retail price of $3.99 per 6-count box. With their unique textures and crave-worthy flavors, these bars are sure to become a fast favorite among fans of sweet-and-salty snacks.
What’s Next for Rice Krispies Treats Bliss?
The Chocolate Sea Salt Pretzel and Caramel Sea Salt Pretzel flavors are just the beginning. Rice Krispies Treats has hinted that more exciting flavors and ingredient combinations are on the horizon. As the brand continues to explore new ways to enhance the classic Rice Krispies Treats experience, fans can look forward to even more indulgent creations in the future.
To stay updated on the latest Rice Krispies Treats Bliss releases and snack inspiration, be sure to follow Rice Krispies Treats on TikTok and Instagram. The brand will be sharing exclusive sneak peeks, creative ways to enjoy the bars, and plenty of marshmallow magic along the way.
Final Thoughts: The Perfect Blend of Nostalgia and Innovation
Rice Krispies Treats Bliss represents the perfect evolution of a beloved classic, marrying nostalgia with innovation. By incorporating sophisticated textures and flavors, this new line appeals to both long-time fans and those looking for a more refined take on their favorite childhood treat. With the introduction of these indulgent bars, Rice Krispies Treats proves once again why it remains a leader in the world of snackable delights.
So, whether you’re a lifelong Rice Krispies Treats fan or a newcomer looking for the perfect sweet-and-salty snack, Rice Krispies Treats Bliss is sure to satisfy your cravings in a whole new way. Get ready to experience the next level of marshmallow magic—coming soon to a snack aisle near you!
