Dickey’s Barbecue Pit, a name synonymous with authentic Texas barbecue, is bringing its beloved Rancher’s Premium Smokehouse Sausage line to select Kroger stores across the Dallas-Fort Worth area starting September 20, 2025. Available for a limited four-week period, this rollout marks an exciting new chapter for the brand, giving local barbecue enthusiasts a convenient way to enjoy high-quality, smoked sausage flavors at home.
Launched in the spring of 2024, Rancher’s Premium has quickly gained a reputation for its bold flavors and commitment to authentic Texas-style barbecue. The line features a variety of enticing options, including Brisket Burnt Ends, Bacon Cheddar, and Philly Cheese Steak, each crafted to satisfy the cravings of sausage aficionados and casual meat lovers alike. These flavors reflect Dickey’s dedication to celebrating the rich, smoky essence that has made Texas barbecue famous.
Rancher’s Premium Smokehouse Sausage is crafted using fine cuts of meat, a carefully curated blend of spices, and time-honored smoking techniques. The result is a product that embodies the true spirit of traditional Texas barbecue, offering a flavor profile that is both robust and nuanced. Already available at major retailers such as Walmart and online via RanchersPremium.com, the Kroger debut provides an additional channel for Dallas-Fort Worth shoppers to experience these signature sausages in the comfort of their own kitchens.
“This launch is especially meaningful because it allows us to bring Rancher’s Premium directly to Kroger shoppers in our hometown market,” said Shayla Bell, Vice President of Purchasing for Dickey’s Barbecue Pit. “Kroger customers are going to love the variety, flavor, and quality that make Rancher’s Premium a standout in the smoked sausage category. Our team has worked tirelessly to ensure that each sausage delivers the authentic taste and experience our fans have come to expect from Dickey’s.”
The Rancher’s Premium line has been designed to cater to the modern barbecue lover while honoring the traditions of Texas-style smoked meats. Each sausage is smoked to perfection, with a balance of seasoning and natural meat flavors that appeal to a wide range of palates. Whether you’re grilling outdoors, sautéing on the stovetop, or incorporating these sausages into your favorite recipes, Rancher’s Premium offers versatility without compromising on taste or quality.
For Dickey’s, the Kroger rollout is more than a retail expansion; it represents the growing consumer demand for convenient, high-quality barbecue options. The limited-time availability encourages fans to experience these sausages while they can, driving excitement and engagement among both loyal customers and newcomers. The move also underscores Dickey’s broader strategy to expand its presence in grocery stores while maintaining the artisanal quality that sets Rancher’s Premium apart.
Roland Dickey, Jr., CEO of Dickey’s Capital Group, emphasized the significance of the launch, stating, “Rancher’s Premium captures the heart of authentic Texas barbecue and makes it easy for families to enjoy at home. Seeing it on Kroger shelves in Dallas-Fort Worth is another proud moment for our team and a testament to the demand for real Texas flavor. We are committed to bringing barbecue lovers products that deliver on both taste and quality, and Rancher’s Premium is a perfect example of that commitment.”
Beyond its bold flavors and authentic craftsmanship, Rancher’s Premium has become a symbol of Dickey’s dedication to innovation in the retail barbecue segment. By translating traditional smokehouse techniques into a ready-to-purchase grocery product, the brand is bridging the gap between restaurant-quality barbecue and at-home convenience. This approach resonates with consumers seeking authentic flavor experiences without the time-intensive preparation traditionally associated with smoked meats.
The launch of Rancher’s Premium at Kroger stores also highlights the ongoing popularity of smoked sausages in the American culinary landscape. As consumers increasingly seek premium, flavorful, and convenient protein options, products like Rancher’s Premium cater to both everyday meal preparation and special occasions. Its unique combination of bold flavors, quality ingredients, and meticulous smoking techniques positions it as a top choice among barbecue aficionados and home cooks alike.
To ensure the highest quality, Dickey’s sources only the finest cuts of meat for its sausages, carefully seasoning each one to enhance its natural flavors. The Brisket Burnt Ends sausage captures the rich, smoky taste of classic Texas brisket, while the Bacon Cheddar variety combines creamy cheese and smoky bacon for a savory twist. The Philly Cheese Steak sausage, inspired by the iconic sandwich, delivers a satisfying blend of beef, onions, and melted cheese, bringing a taste of Philly to Texas kitchens. Together, these options reflect a thoughtful approach to flavor innovation while remaining rooted in tradition.
Dickey’s has also prioritized accessibility and convenience with this launch. By placing Rancher’s Premium in select Kroger stores across the DFW metroplex, the brand is making it easier than ever for local shoppers to incorporate premium smoked sausages into their weekly meal routines. Whether for a quick family dinner, backyard barbecue, or casual gathering with friends, Rancher’s Premium offers a high-quality, flavorful solution for a variety of culinary occasions.
For more information about Rancher’s Premium Smokehouse Sausage and to explore the full range of flavors, consumers can visit , where they can find recipes, cooking tips, and additional details about the brand’s commitment to quality and authentic Texas barbecue.
About Rancher’s Premium
Rancher’s Premium Smokehouse Sausage was launched in the spring of 2024 by Dickey’s Barbecue Pit, quickly establishing itself as a top choice for anyone seeking authentic, high-quality smoked meats. Crafted using traditional smoking methods and the finest cuts of meat, Rancher’s Premium offers a rich, smoky flavor that celebrates the time-honored art of sausage making.
Each sausage is meticulously seasoned with a curated blend of spices to provide a taste experience that is both bold and nuanced. Perfect for grilling, pan-frying, or adding to favorite recipes, Rancher’s Premium promises to deliver the quality, flavor, and authenticity that fans of Texas barbecue expect. With a growing presence in retail and online, Rancher’s Premium continues to expand its footprint, bringing the legendary taste of Texas barbecue into homes across the country.
