bibigo Launches ScrollSticks: Chopsticks Designed for the Digital Generation
The team behind America’s favorite TikTok dumplings is once again blending food and culture in an unexpected way. bibigo has officially unveiled ScrollSticks — a limited-edition pair of custom-designed chopsticks created for the modern, always-connected snacker. With touchscreen-compatible tips built directly into the design, ScrollSticks allow fans to enjoy their favorite dumplings while seamlessly tapping, swiping, and scrolling on their phones.
After achieving viral success across social media platforms — particularly on TikTok — bibigo recognized a simple truth about its audience: enjoying dumplings and consuming digital content often happen at the same time. Rather than ignoring that behavior, the brand leaned into it, reimagining the traditional Korean metal chopstick for a generation that refuses to choose between a clean screen and a satisfying bite.
ScrollSticks represent more than a novelty product; they reflect how dining habits continue to evolve in an increasingly digital world.
Catering to the Era of Social Snacking
Scrolling while snacking has become second nature for many consumers. Whether catching up on short-form videos, responding to messages, or streaming a favorite series, multitasking during meals is now part of everyday life.
To better understand this behavior, bibigo partnered with research firm Angus Reid Institute to explore how widespread the “scroll-and-snack” habit has become among Americans. The findings confirmed what many already suspected: eating and screen time are deeply intertwined.
According to the survey:
- 96% of Americans have used their phone while eating.
- 66% of Americans report frequently using their phone during at least one meal per day.
The data shows that social snacking isn’t a niche habit — it’s mainstream behavior. For many consumers, meals have become moments of entertainment, connection, and content consumption.
However, the survey also revealed that multitasking during meals comes with frustrations.
The Frustrations of Multitasking at Mealtime
While scrolling and snacking may feel natural, it is not always seamless. Nearly three in four Americans report experiencing challenges when trying to eat and use their phones simultaneously. The survey highlighted three primary pain points:
1. The Mess
- 41% of respondents said they are frustrated by getting their hands or phones dirty while eating.
Greasy fingers and smudged screens are common annoyances, especially when enjoying foods like dumplings. The constant need to wipe hands or clean screens interrupts the experience.
2. The Comfort
- 30% struggle to hold their phone comfortably while eating.
Balancing a plate, chopsticks, and a smartphone can quickly become awkward. Many users switch hands repeatedly or pause eating altogether to interact with their device.
3. The Screen
- 28% find it difficult to keep their screen clean.
Food residue and fingerprints not only affect hygiene but also reduce screen clarity, making scrolling less enjoyable.
For bibigo, these insights weren’t just interesting statistics — they were inspiration. The brand saw an opportunity to remove friction from a behavior that millions of consumers already embrace daily.
Reinventing Traditional Korean Chopsticks
ScrollSticks are bibigo’s modern interpretation of classic silver Korean chopsticks. Traditionally crafted from metal, Korean chopsticks are known for their sleek, flat design and durability. Bibigo retained that heritage aesthetic while introducing a contemporary twist tailored to digital lifestyles.
Each pair of ScrollSticks features a dual-ended design:
- One end functions as a standard chopstick tip for picking up dumplings and other foods.
- The opposite end is fitted with a touchscreen-compatible tip, allowing users to tap, swipe, scroll, and interact with their devices without transferring food residue onto their screens.
The concept is simple yet effective. Instead of juggling between greasy fingers and a delicate touchscreen, users can flip the chopstick and continue browsing without interruption. It’s a small design shift that addresses a very modern problem.
A Brand That Embraces Unconventional Innovation
Federico Arreola Carrazco, Vice President of Marketing for bibigo, emphasized the brand’s willingness to experiment in ways that resonate with its audience.
We aren’t afraid to get a little unconventional to support our loyal customers. We know our fans love binging content while enjoying our dumplings, and we want to be the brand that makes that multitasking seamless. We love dreaming up these fun innovations to celebrate our online community that has helped make our dumplings a hit.
ScrollSticks reflect bibigo’s broader strategy of engaging with digital culture rather than resisting it. Instead of encouraging consumers to “put the phone down,” the brand acknowledges reality and enhances it.
Continuing the “Food-tainment” Movement
ScrollSticks are not bibigo’s first creative crossover between food and entertainment. Following the buzz around the bibigo Dashboard Kitchen — another inventive activation designed to connect food with digital experiences — ScrollSticks continue the company’s growing line of “food-tainment” initiatives.
This approach blends culinary enjoyment with entertainment, creating shareable moments that live both on the plate and online. By designing products that naturally encourage social media engagement, bibigo strengthens its connection to a community that discovered — and helped popularize — its dumplings through platforms like TikTok.
Rather than separating dining from digital life, bibigo merges the two.
How the ScrollSticks Work
Using ScrollSticks is intentionally straightforward:
- Eat normally using the standard chopstick tip.
- Flip the stick to use the touchscreen tip when you want to interact with your phone.
- Switch back to continue enjoying your food.
The alternating motion is designed to feel natural and intuitive, minimizing interruptions between bites and browsing.
When it comes to cleaning, ScrollSticks are as practical as they are innovative. The touchscreen tips can be unscrewed before washing. The metal chopsticks themselves can then be placed in the dishwasher or washed by hand like regular silverware. Full care instructions are available on the brand’s official U.S. website.
By combining functionality with easy maintenance, bibigo ensures the novelty doesn’t come at the expense of convenience.
Limited Edition Availability
ScrollSticks are being released in limited quantities, adding an element of exclusivity to the launch. Fans can enter for a chance to receive a pair through the official campaign website before the February 23 deadline.
To stay updated on availability and campaign details, bibigo encourages fans to follow @bibigoUSA on TikTok and Instagram, where the brand continues to share product news, recipes, and interactive content.
As with many culturally driven product drops, the limited nature of ScrollSticks enhances excitement and encourages quick participation.
Redefining the Modern Mealtime Experience
The launch of ScrollSticks highlights a broader shift in how brands respond to consumer behavior. Today’s diners are rarely disconnected. Meals often double as moments of entertainment, social interaction, and digital exploration.
Rather than positioning screens as a distraction, bibigo acknowledges that digital engagement is part of modern life. ScrollSticks transform a common frustration — messy multitasking — into an opportunity for playful innovation.
By reengineering a centuries-old utensil for contemporary habits, bibigo demonstrates how tradition and technology can coexist in unexpected ways.
In a world where content consumption and comfort food often go hand in hand, ScrollSticks offer a simple promise: you don’t have to choose between a clean screen and a delicious dumpling.
Source link: https://www.businesswire.com/
