SharkNinja and Netflix’s Love Is Blind Turn Viral “Chicken Smoothie” Moment into Protein-Packed Ice Cream Collaboration
SharkNinja, Inc. (NYSE: SN), a global leader in innovative product design and technology, has announced a creative partnership with Netflix’s hit reality series Love Is Blind, turning one of the show’s most talked-about viral moments into a delicious, brand-driven collaboration. The partnership highlights SharkNinja’s Ninja® brand—particularly the Ninja Swirl™—in a campaign that transforms a fan-favorite inside joke into a full-fledged celebration of creativity, entertainment, and innovation.
The collaboration marks a playful twist on one of the season’s most unexpected viral scenes. In the episode, Love Is Blind cast member Jordan Keltner sparked an internet frenzy when he created what fans quickly dubbed the “chicken smoothie,” blending cooked chicken into a protein shake using a Ninja blender. The moment took social media by storm, generating countless memes, reactions, and hashtags across TikTok, X (formerly Twitter), and Instagram. Rather than shy away from the viral chaos, SharkNinja saw an opportunity to turn humor into engagement—and engagement into innovation.
Now, in a full-circle moment that blends pop culture and product storytelling, SharkNinja has partnered with Netflix and Jordan Keltner to debut a new “protein-packed ice cream” collaboration made with the Ninja Swirl™. The campaign, featured in the Love Is Blind reunion episode now streaming globally, showcases Jordan trading his infamous “chicken smoothie” for something far sweeter—smooth, creamy, protein-rich ice cream made properly this time. The episode includes a celebratory scene where the cast gathers to mark Jordan’s birthday with Ninja-made desserts, each member also receiving their own Ninja Swirl™ to take home.
SharkNinja’s role as a title sponsor on Netflix’s ad-supported tier further amplifies the collaboration, allowing the brand to reach millions of viewers through integrated content and contextual product storytelling. It’s a clever convergence of entertainment and marketing that positions SharkNinja’s Ninja brand at the heart of a cultural conversation—leveraging humor, authenticity, and innovation to connect with consumers.
Turning a Viral Moment into a Brand Win
When the “chicken smoothie” episode first aired, it instantly became one of the most discussed scenes in Love Is Blind history. Within hours, the clip circulated widely on social media, accumulating millions of views and generating debates about protein shakes, meal prep, and the limits of creativity in the kitchen. Instead of treating the moment as a throwaway meme, SharkNinja’s marketing team recognized its viral potential.
In a strategic move, the company reached out to Jordan Keltner for a lighthearted social media collaboration, featuring him once again in the kitchen—this time using the Ninja BlendBoss™ blender. The playful social posts served as a humorous nod to his original experiment, showing him redeeming himself with more appetizing recipes. The collaboration was well-received online, blending SharkNinja’s reputation for high-performance, easy-to-use kitchen appliances with Jordan’s newfound internet fame.
That initial social campaign set the stage for a larger, integrated partnership that would ultimately bring SharkNinja and Love Is Blind together on-screen. The result: a creative fusion of entertainment and innovation that extends beyond a single product or episode, and into a broader cultural conversation about how brands can authentically engage with audiences in real time.
A Case Study in Cultural Agility
For SharkNinja, the Love Is Blind collaboration exemplifies the company’s broader marketing philosophy: responding rapidly to cultural moments and infusing them with brand purpose. By combining pop culture relevance with storytelling, SharkNinja continues to bridge the gap between product innovation and consumer engagement.
“When disruptive, problem-solving innovation and captivating storytelling come together, it allows us to immerse our brands and products into meaningful cultural moments that truly engage consumers,” said Laura Dyer, Senior Vice President of Marketing at SharkNinja. “This collaboration with Netflix and Jordan puts Ninja and our consumer-beloved products in the spotlight—showcasing how we bring that approach to life by transforming a viral cultural moment into an entertaining and authentic brand story.”
This “real-time marketing” approach reflects a growing trend among forward-thinking companies that view social media not merely as an advertising channel, but as a live ecosystem of opportunities. In SharkNinja’s case, agility means having the creativity and operational readiness to turn a viral joke into a brand-defining story within weeks. The move underscores how brands can build deeper, more relatable connections with audiences by participating in the same cultural conversations that captivate them.
Entertainment Meets Innovation
The partnership also underscores SharkNinja’s strength in storytelling through products. By using the Ninja Swirl™ as the hero of the campaign, the company seamlessly integrated its technology into an entertainment context—showing not only what the product can do, but how it fits naturally into fun, real-life moments.
The Ninja Swirl™, designed to make creamy, customizable frozen treats at home, was a natural choice for the “protein ice cream” twist. The product allows users to transform simple ingredients into desserts that align with modern health-conscious lifestyles. In the Love Is Blind reunion episode, it serves as both a prop and a symbol—turning a once-embarrassing smoothie into a celebration of flavor, creativity, and innovation.
By embracing this integration, SharkNinja continues to demonstrate how storytelling and product experience can complement each other in ways that resonate with diverse audiences—from fitness enthusiasts and food lovers to reality TV fans.
Beyond the Screen: Social Storytelling
To extend the story beyond the Netflix episode, SharkNinja and Jordan Keltner are collaborating on a series of social media activations showcasing his “protein ice cream upgrade”—this time, done the right way. The campaign will roll out across TikTok and Instagram, featuring engaging recipe videos, behind-the-scenes clips, and humorous throwbacks to the viral “chicken smoothie” moment.
Content extensions will appear across official @NinjaKitchen and @LoveIsBlind accounts, as well as Jordan’s personal social handles. Fans can expect a blend of lifestyle content, product demonstrations, and authentic humor that connects the dots between SharkNinja’s product innovation and real-world entertainment.
This digital-first storytelling approach ensures that the campaign continues to build momentum across platforms, keeping fans engaged long after the episode airs. It also highlights SharkNinja’s strength in cross-platform content strategy—bridging TV, social media, and influencer marketing to create a unified brand experience.
A Blueprint for Modern Brand Engagement
The SharkNinja–Netflix partnership offers a masterclass in how modern brands can leverage viral culture in a way that feels natural, not forced. By recognizing the viral “chicken smoothie” as an opportunity rather than an embarrassment, SharkNinja transformed an internet meme into a multidimensional campaign that entertains, engages, and sells.
It’s a formula that other consumer brands can learn from: identify authentic moments of relevance, act quickly, and build campaigns that blend humor, storytelling, and product innovation. For SharkNinja, the collaboration reinforces its position as a creative force not just in product design, but in cultural marketing.
As the company continues to expand its portfolio of lifestyle and home innovation products, this partnership illustrates how SharkNinja’s brands—like Ninja—can thrive at the intersection of culture, technology, and entertainment.
From viral blenders to protein-packed ice cream, SharkNinja’s latest campaign proves one thing: even a “chicken smoothie” can become a recipe for marketing success when innovation meets imagination.
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