Spring has just gotten a whole lot sweeter! The Cadbury Bunny Tryouts are making a comeback for their sixth year, on February 20th, in search of the next Cadbury Bunny. Whether you have an adorable Dalmatian, a charming calico, or even a lovable lizard, your furry (or scaly) friend now has the chance to claim the title of 2024’s Cadbury Bunny and win a cash prize!
Since 2019, Cadbury has been calling on pet owners each spring to find the next star for its beloved Cadbury Bunny Tryouts ad spot. This year, in an exciting twist, Cadbury is embracing the madness of March by hosting a bracket-style elimination tournament on Instagram, where furry friends can compete to become finalists.
To enter*, pet-parents need to follow @CadburyUSA on Instagram and post a photo or video of their pet on their feed, explaining why their pet deserves to be the 2024 Cadbury Bunny. Entries must be from public Instagram accounts, tag @CadburyUSA, and use #CadburyBunnyContest to accept the terms and conditions. Finalists will be announced in early March.
The winning “bunny” and its owner stand to win up to $7,000 in prizes across five rounds of voting, with the chance for the “bunny” to star in the 2025 Cadbury Bunny Tryouts commercial.
From March 11th to March 23rd, fans can vote in 24-hour periods during each voting round:
- Round of Thirty-Cute – Voting opens on March 11
- Crème Sixteen – Voting opens on March 13
- A Litter of Eight – Voting opens on March 18
- Final Fur – Voting opens on March 20
- Final Vote – Voting opens on March 22
“The spring season is a special time for our Cadbury team, but the Cadbury Bunny Tryouts are perhaps the best part of all,” said Natalie Shuntich, senior associate marketing manager at The Hershey Company. “The annual competition has evolved into a moment that fans eagerly await each year, and it is an honor to engage with both Cadbury and pet lovers alike, year after year, making them a central part of our brand.”
Animal lovers can follow the competition and vote for their favorites on the @CadburyUSA Instagram as pets progress from the Round of Thirty-Cute to the Final Bunny. Ultimately, only one fan-favorite will be crowned as the 2024 Cadbury Bunny on March 25th. Full rules can be found here.
