March marks National Sauce Month, and Subway® Canada, renowned for its diverse range of condiments, is embracing the occasion by diving into the saucy habits and preferences of Canadians. With a menu featuring an impressive 16 sauces, the quick-service restaurant (QSR) has uncovered that Canadians are truly passionate about their sauces. According to a recent survey conducted by The Harris Poll, a remarkable 70% of Canadians believe that adding sauce to a sub is essential. Reflecting this enthusiasm, Subway Canada reports that it sells enough sauce annually to fill nearly two full-sized swimming pools.
Despite their collective love for sauces, Canadians exhibit diverse tastes and preferences when it comes to flavors and sauce combinations. With National Sauce Month providing the perfect opportunity to explore new flavors, Subway Canada is encouraging customers to experiment and find their ideal sauce pairings.
Introducing MOJO: A Bold New Sauce for National Sauce Month
To commemorate the month, Subway Canada has launched MOJO, a bold, limited-edition sauce designed to excite taste buds. MOJO offers a creamy and smoky flavor, infused with a blend of herbs and a kick of cayenne pepper. The new sauce is crafted to provide a flavorful twist to any sub, appealing to those who love rich and savory condiments.
“Celebrating National Sauce Month is a natural fit for us, and we are encouraging Canadians to get creative with their sauce combinations,” said Subway Canada’s Chef, John Botelho. “With 16 delicious options, there is something for every sauce aficionado. While mayonnaise remains our most popular condiment, other favorites include Chipotle Southwest, Peppercorn Ranch, and Smoky Honey Mustard, which is made with Canadian mustard and honey. We offer a full spectrum of sauce flavor profiles, including sweet, spicy, savory, and creamy. For those looking to go bold, the brand-new MOJO sauce was created for the more than half of Canadians who favor savory sauces. With its creamy and smoky taste, herbal blend, and cayenne kick, it’s a must-try this season.”
Sauce Creativity: A National Passion
Canadians take their sauce choices seriously, and Subway Canada’s survey reveals fascinating regional and generational insights into sauce preferences:
- Albertans love customization, with two-thirds expressing that choosing their sauce mix is an important part of their Subway experience.
- British Columbians and Quebecers favor simplicity, with over half sticking to basic sauces. Mayonnaise is especially popular in Quebec, making it the province’s top choice.
- Gen Z and millennials refuse to go sauceless, with two out of three stating they would never eat a sub without sauce.
- Young consumers love to mix it up, as 56% of Gen Z and millennial customers prefer layering two to three sauces to create their own unique blend.
- Subway Canada’s exclusive sauce lineup caters to this passion, featuring innovative options such as:
- Nashville-Style Hot Sauce
- Cuban-Style Sauce
- Tandoori-Spiced Sauce
- Plus, two additional sauces coming later this year!
Spicy, Sweet, or Savory? Canadians Reveal Their Preferences
While Canadians may be known for their polite nature, their sauce choices are bold and diverse:
- Spicy sauces are a favorite for 40% of consumers, proving that Canadians enjoy a little heat. The most spice-loving demographic? Gen X, with over a quarter ranking spicy sauces as their top choice.
- Savory sauces reign supreme, with 55% of Canadians selecting this flavor profile as their favorite. Subway Canada meets this demand with a range of savory options, including mayonnaise, Peppercorn Ranch, and Garlic Aioli.
- Quebec leads in sweet sauce preference, with 14% of consumers in the province favoring sweet sauces over other flavor profiles.
Celebrate National Sauce Month at Subway Canada
With National Sauce Month in full swing, Subway Canada is inviting customers to visit their local restaurant and embrace their love of sauces. Whether it’s trying the new MOJO sauce, customizing a unique sauce blend, or sticking with a classic favorite, there’s no shortage of options to explore.
For those passionate about flavor, now is the perfect time to get creative, mix things up, and celebrate the art of sauce pairing. Head to a Subway Canada location today and craft your own saucy masterpiece!
