Baskin-Robbins is heating up the summer season with a refreshing scoop of Hollywood flair, thanks to a dazzling new collaboration with actress Sydney Sweeney. The international ice cream brand has announced the launch of the Sweet on Sydney Menu, a limited-time menu inspired and co-created by Sweeney herself — an authentic fan whose love for Baskin-Robbins runs deep. Available nationwide starting July 1, this specially curated menu brings together playful flavors and nostalgic fun, offering ice cream lovers the ultimate sweet treat experience.
From Screen to Scoop: Sydney Sweeney’s Flavor-Fueled Journey
Best known for her captivating performances in hit series like Euphoria and The White Lotus, Sydney Sweeney is now channeling her passion for frozen delights into a unique partnership that blends her personal favorites with Baskin-Robbins’ innovative flair. A lifelong devotee of the brand, Sweeney brings genuine enthusiasm to the collaboration — and it shows in every detail of the new offerings.
“Baskin-Robbins has been part of my life since I was a kid — it’s where some of my favorite memories were made, and I still go multiple times a week,” shared Sweeney. “I’ve always loved their Rainbow Sherbet, and getting to put my go-to order on the menu is such a full-circle and rewarding moment.”
This heartfelt connection is the driving force behind the Sweet on Sydney Menu, designed to reflect Sweeney’s vibrant personality, nostalgic cravings, and signature sweet tooth.
Spotlight on the Sweet on Sydney Menu: A Colorful Duo
At the center of this limited-edition launch are two star-powered treats that encapsulate the spirit of summer fun:
- Sydney’s Signature Scoop – A joyful mash-up of color, flavor, and texture, this treat features Rainbow Sherbet served in a chocolate-dipped waffle cone rolled in rainbow sprinkles, topped off with a generous helping of gummi bear minis. It’s a flavorful throwback to childhood and a fresh reminder that sweet doesn’t have to be complicated to be delicious.
- Sydney’s Signature Fizz – For those craving something frosty and fizzy, this beverage is a refreshing blend of Rainbow Sherbet and STARRY™ lemon lime soda, creating a citrusy, bubbly indulgence that’s perfect for beating the heat. To make it even more delightful, it’s crowned with gummi bear minis and served in an exclusive, color-changing collectible gummi bear cup (available for an additional charge while supplies last).
Both menu items not only highlight Sweeney’s favorite flavor — Rainbow Sherbet — but also tap into a wave of nostalgic summer memories that Baskin-Robbins fans across generations can relate to.
National Campaign: Sydney Sweeney Takes the Spotlight
To further amplify the excitement, Baskin-Robbins is rolling out a national advertising campaign starring Sydney Sweeney herself. In the upbeat spot, viewers see Sweeney making her trademark visits to her local Baskin-Robbins store day after day, always ordering her beloved Rainbow Sherbet. Her consistency and devotion become so iconic, her go-to order earns a permanent spot on the menu — a fun and relatable story that mirrors her real-life love affair with the brand.
This campaign captures the spontaneity and joy of a spontaneous ice cream stop, making it clear that Baskin-Robbins is more than just dessert — it’s a tradition, a comfort, and a personal ritual for people like Sweeney and millions of fans alike.
Behind the Brand: Why Baskin-Robbins Chose Sydney
“Sydney brings so much to this partnership — joy, authenticity, and a vibrant energy that perfectly matches our brand,” said Nicole Boutwell, Vice President of Brand Marketing & Culinary at Baskin-Robbins. “She’s not just a celebrity collaborator. She’s a real fan with a real connection to Baskin-Robbins, and her creations reflect that. Her Signature Scoop and Signature Fizz are just as bold and fun as she is.”
The collaboration represents more than just a marketing effort — it’s part of Baskin-Robbins’ broader commitment to personalization, innovation, and storytelling, as the brand continues to evolve to meet the tastes and interests of today’s consumers.
Limited-Time Indulgence with Sweet Surprises
The Sweet on Sydney Menu will be available at participating Baskin-Robbins locations across the U.S. from July 1, for a limited time only, while supplies last. Fans are encouraged to indulge in the scoop or sip of their choice early, especially if they want to grab the color-changing gummi bear cup, which is expected to become a collector’s item among ice cream aficionados and Sweeney fans alike.
To sweeten the summer even more, Baskin-Robbins is also rolling out a special National Ice Cream Day offer. From July 20 to July 26, guests can enjoy $5 off orders of $20 or more when ordering through the Baskin-Robbins App, online, in-shop, or via select third-party delivery partners*** — a delicious excuse to treat yourself, friends, or family during the summer’s tastiest holiday.
Looking Ahead: Baskin-Robbins Keeps the Innovation Flowing
While the Sweet on Sydney Menu is a special summer-only offering, Baskin-Robbins has long been a leader in unique flavor combinations, creative marketing campaigns, and trend-forward dessert innovation. With over 75 years in the business and a menu that continues to expand with seasonal specials, custom cakes, and plant-based options, Baskin-Robbins proves time and again that it can stay fresh without losing its nostalgic charm.
This new partnership with Sydney Sweeney signals the brand’s continuing commitment to tapping into authentic celebrity connections and culturally resonant storytelling — turning something as simple as a scoop of Rainbow Sherbet into a moment worth remembering.
Final Scoop
Whether you’re a longtime fan of Sydney Sweeney, a Rainbow Sherbet loyalist, or someone simply looking to enjoy a colorful, refreshing treat this summer, the Sweet on Sydney Menu delivers fun, flavor, and feel-good vibes. So head to your nearest Baskin-Robbins starting July 1, and experience the magic of ice cream — Sweeney-style.
