
If you’re a fan of unexpected yet delightful flavor combinations, get ready to celebrate—because an exciting new treat has just hit store shelves across the United States. Hershey’s, the legendary chocolate company known for its signature confections, has teamed up with General Mills’ beloved Cinnamon Toast Crunch™ cereal to create a one-of-a-kind snack that’s set to shake up the candy aisle. Introducing HERSHEY’S KISSES Cinnamon Toast Crunch™ flavored candies, a fusion of creamy, crispy, and cinnamon-sugary goodness that’s bound to become your next sweet obsession.
For decades, Hershey’s KISSES have been an iconic staple of candy bowls, holiday treats, and heartfelt gifts. The simple yet satisfying bite-sized chocolates have been a favorite across generations, known for their signature foil wrapping and unmistakable shape. Now, they’re getting a bold makeover with the nostalgic, crave-worthy flavors of Cinnamon Toast Crunch™, a cereal that has delighted breakfast lovers for years with its unique combination of cinnamon, sugar, and crunch.
Why This Flavor Mashup Works
In the ever-evolving world of snacks, unique and daring flavor collaborations have become a major trend. According to industry reports, 75% of Gen Z and Millennials actively seek out innovative flavor experiences—a trend that brands have been quick to embrace. With this in mind, The Hershey Company and General Mills have come together to craft a flavor experience that delivers on both nostalgia and excitement, offering something familiar yet refreshingly new.
“Unexpected crossovers are having a moment, and we’re delivering a Hershey’s Kisses flavor combo no one saw coming—but everyone will want to try,” said Katie DeCapria, Senior Brand Manager at The Hershey Company. “Hershey’s Kisses have always been a go-to for sweet moments, and now, the Cinnamon Toast Crunch™ flavor will make memories even more unforgettable.”
This latest innovation combines the silky smoothness of Hershey’s classic white creme with swirls of cinnamon sugar and graham-flavored cookie bits, perfectly mimicking the essence of a bowl of Cinnamon Toast Crunch™. The result? A crunchy, creamy bite-sized treat that’s bursting with flavor in every mouthful.
A Treat for Every Occasion
The beauty of HERSHEY’S KISSES Cinnamon Toast Crunch™ flavored candies is that they fit seamlessly into any snacking moment. Whether you’re looking for a sweet pick-me-up during your afternoon slump, a fun addition to your family movie night, or a tasty road trip snack, these limited-edition candies are an ideal companion.
“Cinnamon Toast Crunch™ is a favorite in the cereal aisle, and we’re always looking for ways to bring our iconic taste to other places our consumers love,” said Brandon Tyrrell, Marketing Communications Manager at General Mills. “The new Hershey’s Kisses Cinnamon Toast Crunch™ flavored candies are the perfect pairing we know fans and families will enjoy while hanging out or on-the-go.”
Whether you stash a bag in your desk drawer, share a few pieces with friends, or use them as an ingredient in creative desserts, there are countless ways to enjoy this sweet new addition. Their fun, poppable size makes them perfect for baking, decorating, or simply indulging straight from the bag.

Where and How to Get Them
If you’re eager to get your hands on a bag (or five) of these limited-edition HERSHEY’S KISSES Cinnamon Toast Crunch™ flavored candies, don’t wait too long—they won’t be around forever! Available in 9oz bags, these treats can be found at major retailers nationwide for a limited time.
As with many exciting product launches, demand is expected to be high, and once they’re gone, they’re gone. So, if you want to avoid the dreaded feeling of FOMO (Fear of Missing Out), now is the time to act fast and grab a few bags before they disappear from store shelves.
The Bigger Trend: Crossover Snacks Taking Over
This collaboration is just one example of a larger trend in the snack and candy industry. Over the past few years, food brands have increasingly embraced the art of the crossover, combining fan-favorite flavors from different categories to create entirely new snacking experiences. From cereal-inspired ice creams to chip-infused chocolate bars, companies are pushing boundaries to capture the attention—and taste buds—of adventurous eaters.
Hershey’s itself has been at the forefront of this movement, experimenting with limited-edition flavors and partnerships that bring fresh twists to its classic lineup. By joining forces with General Mills’ Cinnamon Toast Crunch™, Hershey’s is tapping into a powerful nostalgia factor while delivering something entirely new. The result is a product that appeals to both lifelong Hershey’s KISSES fans and Cinnamon Toast Crunch™ lovers alike.
Creative Ways to Enjoy HERSHEY’S KISSES Cinnamon Toast Crunch™ Candies
Beyond eating them straight from the bag, these candies can also serve as a versatile ingredient in desserts and snacks. Here are some creative ways to incorporate them into your sweet treats:
- Baking Magic: Add them to cookie dough for a delicious cinnamon-infused surprise in every bite.
- Hot Chocolate Topping: Melt them into a warm cup of cocoa for a cinnamon-sugar twist.
- Trail Mix Upgrade: Mix them with nuts, dried fruit, and granola for a unique on-the-go snack.
- Ice Cream Mix-In: Crush them over a scoop of vanilla ice cream for added crunch and flavor.
- Cupcake Decoration: Use them as toppers for cupcakes or cakes to create eye-catching, flavorful desserts.
Final Thoughts: A Collaboration Worth Trying
With the rise of unexpected flavor fusions, HERSHEY’S KISSES Cinnamon Toast Crunch™ flavored candies offer a perfect blend of creamy, crispy, and cinnamon-sugary goodness. Whether you’re a devoted Hershey’s fan, a Cinnamon Toast Crunch™ lover, or simply someone who enjoys trying new and exciting flavors, this treat is definitely worth adding to your snack rotation.
As with all great things, this limited-edition collaboration won’t last forever. So, if you’re curious to experience this delicious, nostalgia-packed candy, be sure to grab a bag while you still can. Because when it comes to sweet surprises, this might just be the crossover you didn’t know you needed—but absolutely won’t want to miss!