Sweet Surprise Reese’s April Fool’s Prank Introduces PB&J Big Cups
Did you really believe we would swap our iconic chocolate and peanut butter combo for plain old bread? Come on now. The joke is officially over, and it’s time for the real treat. Today, on National PB&J Day, we’re unwrapping something that’s bound to excite Reese’s fans everywhere: the brand-new Reese’s PB&J Big Cups! That’s right—everything you love about peanut butter and jelly sandwiches, combined with the rich chocolate goodness of a Reese’s cup. This is the Reese’s-meets-PB&J moment fans have been waiting for, and we couldn’t resist having a little fun before making the big reveal.
In case you missed it, Reese’s pulled off the ultimate April Fool’s prank just a few days ago. On April 1, the brand convinced fans that they were entering the sandwich business by introducing a game-changing twist to the classic PB&J: Reese’s Chocolatey Bread. The prank announcement promised a next-level PB&J experience featuring bread infused with Reese’s signature chocolate flavor, perfectly designed to pair with Reese’s peanut butter. Given that Reese’s produces 160 million pounds of peanut butter annually—enough to make over a billion PB&J sandwiches—the idea didn’t seem too far-fetched. Some fans may have even started imagining their daily lunch routine getting a serious upgrade. But as fun as the idea was, Reese’s knows where its strengths lie, and for now, they’re sticking to what they do best—delivering irresistible chocolate and peanut butter creations.
The Real PB&J Surprise
While the Reese’s Chocolatey Bread was all in good fun, the actual surprise is even sweeter. Enter Reese’s PB&J Big Cups, the ultimate mashup of flavors that brings together everything fans love about peanut butter and jelly—this time with a Reese’s twist. This new product takes the creamy, rich peanut butter you already love and pairs it with a delicious fruit filling, all wrapped in the smooth milk chocolate shell that has made Reese’s a household favorite for generations.
One of the biggest questions surrounding any peanut butter and jelly creation is the ultimate debate: strawberry or grape? Reese’s recognized the struggle and decided there was no need to pick just one. Reese’s PB&J Big Cups come in two classic flavors—strawberry and grape—so every PB&J lover can find their perfect match. Each pack contains just one flavor, so you’ll have to make a choice when you buy, but let’s be real—when it comes to PB&J, variety is the spice of life. So why not grab both and enjoy the best of both worlds?
A Playful Approach to an Iconic Combo
Reese’s has always been a brand that knows how to have fun, and this latest product launch is no exception. “Reese’s is all about having fun. Teasing the idea of us ‘getting into the sandwich business’ was a playful way to spark conversation,” said Melissa Blette, senior brand manager at Reese’s. “All kidding aside, this was the most obvious next move for us. PB&J is an all-time classic, and Reese’s was always the missing piece—so we fixed it!”
With PB&J being one of the most nostalgic and beloved food pairings, it makes perfect sense for Reese’s to join the mix. For decades, peanut butter and jelly have been a lunchtime staple, bringing comfort and joy to kids and adults alike. Now, Reese’s has taken that timeless pairing and given it a whole new level of indulgence.
Available Now—But Not Forever
Reese’s PB&J Big Cups are officially available at retailers nationwide—but only for a limited time. Fans can find them in standard, king, and snack-size multipacks, making it easy to enjoy this irresistible treat in whatever portion size suits their craving. Whether you’re a longtime Reese’s enthusiast or a die-hard PB&J fan, this is one product you won’t want to miss.
The April Fool’s prank may have been all in good fun, but the Reese’s PB&J Big Cups are very real—and they’re already making waves among candy lovers. With their perfect blend of chocolate, peanut butter, and jelly flavors, these cups are poised to become a favorite for anyone who has ever dreamed of a PB&J candy experience.
Social Media Buzz
If you somehow missed the Reese’s prank on April 1, don’t worry—you can still check it out on @reeses social media pages. Fans had plenty to say about the joke, with some expressing excitement over the fake product, while others saw right through it. Now, with the real product hitting shelves, the buzz is only getting stronger. Social media is already lighting up with reactions to the PB&J Big Cups, with some users declaring them a must-try and others debating which flavor reigns supreme.
One Twitter user wrote, “Okay, Reese’s got me good with the sandwich prank, but this PB&J Big Cup? Instant buy. I NEED IT.” Another fan posted, “Finally! I’ve been saying Reese’s should make a PB&J version for years. Dreams really do come true.”
Whether you were fooled by the April Fool’s prank or saw right through it, one thing is certain—Reese’s knows how to keep things fun while delivering the flavors fans crave. The PB&J Big Cups bring a fresh and exciting twist to the brand’s iconic offerings, proving once again why Reese’s remains one of the most beloved names in the candy world.
So, if you’re a PB&J lover, a Reese’s fan, or just someone who enjoys trying innovative new treats, now’s your chance to grab Reese’s PB&J Big Cups before they disappear. Head to your favorite retailer and experience the magic of peanut butter, jelly, and chocolate like never before. And if you haven’t already, keep an eye on Reese’s social media for even more surprises—they always have something sweet up their sleeve.
