As the temperatures rise and summer approaches, Bojangles is bringing a vibrant and refreshing addition to its beverage lineup with the launch of Watermelon Sweet Tea. This new drink offers a fresh take on a Southern classic, combining the brand’s signature Legendary Iced Tea®—steeped meticulously in the traditional old-fashioned style—with the sweet, juicy essence of real watermelon juice. Designed to perfectly complement the warm-weather mood, Watermelon Sweet Tea is poised to become the go-to refreshment for customers seeking a cool, invigorating beverage during the hot summer months.
A Flavorful Fusion for the Summer Season
Bojangles’ Legendary Iced Tea has long been a staple for fans of the chain, known for its robust flavor and the careful steeping process that ensures every sip is satisfying and true to Southern tradition. By introducing watermelon juice into the mix, the company has crafted a beverage that retains the beloved characteristics of their classic tea while infusing it with a light, fruity twist. The result is a drink that is both refreshing and flavorful — ideal for those looking to beat the heat while enjoying a taste that evokes the sweetness of summer.
Whether you’re embarking on a road trip, need an afternoon boost to power through your day, or want a delightful drink to accompany your favorite Bojangles meals, Watermelon Sweet Tea offers a versatile option that fits seamlessly into any summer occasion.
Limited-Time Launch Celebration Tied to the PGA Championship
Bojangles isn’t just launching this new flavor quietly; they’re celebrating in style, tying the debut of Watermelon Sweet Tea to the excitement of the PGA Championship, which is being hosted in Bojangles’ hometown of Charlotte, North Carolina. This synergy highlights the brand’s local roots and its enthusiasm for community and sporting events.
To mark this special occasion and welcome summer, Bojangles is offering fans a fantastic way to try the new drink: from May 15 through May 22, customers can receive a free Watermelon Sweet Tea at participating locations by entering the promo code TEATIME at checkout. This promotional event not only invites people to savor the fresh flavor but also serves as a celebration of one of golf’s most prestigious tournaments, right in the heart of Bojangles’ hometown.
Engaging Fans with a Festive “Tea Time” Event
Adding to the excitement, Bojangles hosted a lively “Tea Time” event in Charlotte that brought together fans and community members to enjoy the new beverage in a festive atmosphere. The event featured golf-themed games and giveaways, reinforcing the connection to the PGA Championship while providing fun, family-friendly entertainment.
PGA TOUR golfer Chesson Hadley was a special guest at the event, engaging with fans during a meet-and-greet session and helping to amplify the buzz around the Watermelon Sweet Tea launch. The presence of a professional athlete added an extra layer of enthusiasm and authenticity to the celebration, drawing in golf fans and beverage lovers alike. Event photos capturing the fun and festive vibe are available for viewing, showcasing the joyful reception of the new drink.
Insights from Bojangles’ Culinary Innovators
Marshall Scarborough, Bojangles’ Vice President of Menu & Culinary Innovation, shared insight into the inspiration behind this latest creation:
“Our Legendary Iced Tea pairs beautifully with the unique flavors of our food, so we decided to add a juicy twist to an already iconic Southern beverage. Our Watermelon Sweet Tea blends refreshing watermelon juice with our tea for a light and fresh taste while still delivering that legendary experience our fans know and love.”
This comment highlights the thoughtful approach Bojangles takes in menu development—honoring tradition while embracing innovation. The goal was to introduce a flavor that complements the existing menu and enhances the overall dining experience, without straying too far from the core elements that define the brand’s identity.
Pairing the Perfect Summer Menu
Alongside Watermelon Sweet Tea, Bojangles is spotlighting other limited-time seasonal treats that make ideal companions to this new beverage. Notably, fans are encouraged to try the Bo-Berry Cookies and Sausage Bo-Berry Biscuits, both of which celebrate bold flavors and classic Southern ingredients.
The Bo-Berry Cookies combine sweet and fruity elements, mirroring the fresh notes found in the watermelon tea, while the Sausage Bo-Berry Biscuits offer a savory and hearty contrast, creating a balanced and satisfying meal or snack. Together, these limited-time items create an inviting, curated menu designed to enhance the summer experience for Bojangles customers.
Convenience for Today’s On-the-Go Lifestyles
Recognizing that summer is often a busy time filled with travel, outdoor activities, and social gatherings, Bojangles has ensured that Watermelon Sweet Tea is accessible not only in-store but also via delivery and pickup. Customers can conveniently order the new beverage through the Bojangles app, making it easy to enjoy the refreshing new flavor wherever life takes them.
This focus on convenience aligns with modern consumer habits, where mobile ordering and contactless pickup are increasingly preferred. Bojangles continues to innovate in how it connects with customers, ensuring that great taste and convenience go hand in hand.
A Classic Southern Brand Embraces Summer with a New Iconic Beverage
Bojangles’ launch of Watermelon Sweet Tea exemplifies the brand’s commitment to blending tradition with fresh innovation. By enhancing their legendary iced tea with the sweet, juicy flavor of watermelon, they have created a new summer staple that feels both familiar and exciting.
This launch is more than just a new drink—it’s a celebration of Bojangles’ Southern heritage, community ties, and passion for delivering unique culinary experiences. The thoughtful promotion tied to the PGA Championship and the engaging community event underscore the company’s dedication to connecting with fans and celebrating the joys of summer.
As the season unfolds, fans of Bojangles have every reason to stop by, order through the app, and savor the crisp, refreshing taste of Watermelon Sweet Tea. Whether paired with a Bo-Berry Biscuit, enjoyed during a road trip, or served at a backyard gathering, this new beverage promises to be a delicious highlight of the summer.
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