Hampton by Hilton, in partnership with Paris Hilton’s 11:11 Media, is adding a vibrant touch to its iconic waffle offerings with the launch of the Sparkling Strawberry Hampton Waffle. Available at over 2,400 hotels across the U.S. and Canada starting October 24, guests can savor this new creation during their stay. For the first time, they can also buy the waffle mix, complete with edible glitter, online to enjoy a taste of Hampton’s beloved breakfast experience at home.
For 40 years, Hampton by Hilton has been a leader in hotel breakfast innovation, introducing the concept of free hot breakfasts and pioneering the make-your-own Belgian-style waffle trend. Now, the Sparkling Strawberry Hampton Waffle by Paris Hilton joins a lineup of creative flavors, adding to previous favorites like pumpkin spice, red velvet, and lemon.
“Breakfast is a cornerstone of our offerings at Hampton by Hilton, and our waffles have become a beloved symbol of that tradition,” said Shruti Gandhi Buckley, global brand leader for Hampton by Hilton. “Partnering with Paris Hilton adds a fun, fresh twist to something our guests already adore. This collaboration not only enhances our waffle experience but also ensures guests start their day on a positive note with a balanced breakfast and the warm, friendly service we’re known for.”
Inspired by Paris Hilton’s signature style, this limited-time flavor stems from a dynamic partnership between the pop culture icon and Hampton by Hilton. Breakfast enthusiasts can also purchase the Sparkling Strawberry Hampton Waffle Kit for $29.99 at ShopHampton.com/Waffles while supplies last. The kit includes a 33-ounce canister of waffle mix, a container of edible glitter, and Paris Hilton’s personal recipe for a fun and flavorful breakfast experience, allowing fans to recreate the Hampton Waffle at home.
“I had a blast collaborating with Hampton by Hilton on this fabulous new flavor,” said Paris Hilton, CEO of 11:11 Media. “The Sparkling Strawberry Hampton Waffle is iconic, sweet, and so me. I can’t wait for everyone to try it and add a little sparkle to their mornings!”
Paris Hilton also put her stylish spin on the Sparkling Strawberry Hampton Waffle, collaborating with the newly crowned Waffle Bosses—a trio of breakfast attendants from around the globe dedicated to delivering memorable breakfast experiences. Together, they crafted a decadent recipe that elevates this breakfast favorite into an extraordinary delight. Here’s how you can recreate it at home:
