The Dairy Alliance, a nonprofit organization representing and funded by dairy farm families across the Southeastern United States, is proud to announce its role as the presenting sponsor of the Biloxi Shuckers’ 10th Anniversary Game, scheduled for Friday, June 6, 2025. This exciting partnership marks a major milestone for the minor league baseball team and reintroduces one of the most beloved theme nights in the team’s history—the return of the Biloxi Beach Chickens.
Held at Keesler Federal Park in Biloxi, Mississippi, the game will pit the hometown Shuckers against the Montgomery Biscuits in what promises to be an unforgettable night of sports, community celebration, and real dairy advocacy.
Celebrating Local Dairy Farmers and the Power of Real Dairy
The event underscores The Dairy Alliance’s ongoing mission to connect consumers with the people and products behind real dairy. The alliance represents thousands of dairy farm families across the Southeast, including Alabama and Mississippi, two states with rich agricultural traditions and strong dairy roots.
“This partnership brings together our Alabama and Mississippi dairy farm families for an exciting night of baseball and a focus on fueling strength, performance, and hydration with real dairy,” said Geri Berdak, Chief Executive Officer of The Dairy Alliance. “We’re excited to be a part of this Shuckers milestone and showcase how our Milk’s Got Game initiative helps athletes and fans perform at their best, both on and off the field.”
The Milk’s Got Game campaign, spearheaded by The Dairy Alliance, is a dynamic outreach initiative aimed at educating athletes, coaches, and the broader public on the performance-enhancing benefits of dairy. From protein for muscle recovery to electrolytes for hydration, dairy products like milk, cheese, and yogurt offer a natural and accessible way to support athletic performance and overall health.
Fan Experiences: Ice Cream, Giveaways, and Farmer Connections
In addition to the excitement on the field, the game will feature a wide range of dairy-themed fan experiences designed to spotlight the importance of dairy in everyday life and athletic performance. Among the highlights:
- Complimentary Ice Cream: Prairie Farms Dairy, a farmer-owned cooperative and longtime supporter of The Dairy Alliance’s initiatives, is generously donating free ice cream to attendees. This sweet treat not only brings a taste of summer to the ballpark but also serves as a symbol of community connection and gratitude to local dairy farmers.
- Meet the Farmers: Local dairy farmers from Mississippi and Alabama will be in attendance to meet fans, share their stories, and answer questions about dairy farming. This unique opportunity fosters transparency and builds trust between consumers and the agricultural community.
- Branded Giveaways: Attendees can also look forward to exclusive Milk’s Got Game merchandise and promotional items distributed throughout the evening.
- Ceremonial First Pitch: Kicking off the game in fitting style, a local dairy farmer will be invited to throw the ceremonial first pitch—a tribute to the hardworking men and women behind every glass of real milk.
Prairie Farms Joins the Celebration
Prairie Farms, a key partner in the dairy industry and strong advocate for community engagement, expressed its enthusiasm for contributing to the night’s success.
“We’re honored to support The Dairy Alliance and the Biloxi Shuckers by donating Prairie Farms ice cream for this special night,” said Gary Davis, Chief Marketing Officer at Prairie Farms. “It’s a fun way to celebrate local dairy farmers and help fans enjoy the game with a taste of what real dairy has to offer.”
This collaboration between Prairie Farms and The Dairy Alliance highlights the strength of farmer-owned organizations in bringing wholesome, nutritious, and delicious products to communities while reinforcing the value of local agriculture.
A Gulf Coast Tradition: The Biloxi Shuckers
Since their debut, the Biloxi Shuckers have played an integral role in the cultural and recreational fabric of the Gulf Coast. Their games draw consistent crowds, with average attendance surpassing 4,000 fans per game. The team, an affiliate of the Milwaukee Brewers, has developed a reputation not just for competitive baseball but also for creating engaging, family-friendly experiences that resonate with fans of all ages.
The return of the Biloxi Beach Chickens theme night adds another layer of excitement to the anniversary celebration. Fans of the team will remember the whimsical alternate identity that pays homage to the area’s coastal lifestyle and sense of fun. The combination of baseball, local culture, and dairy-centric promotions is expected to deliver one of the most memorable nights of the Shuckers’ season.
Aligning Missions: Sports, Health, and Community
The Dairy Alliance’s sponsorship of the Shuckers’ anniversary game represents more than just a branding opportunity—it is a strategic alignment of missions that centers around health, wellness, and community engagement. Through initiatives like Milk’s Got Game, the organization is actively working to promote the nutritional benefits of dairy for individuals of all ages, especially those leading active lifestyles.
Milk provides a naturally nutrient-rich beverage packed with protein, calcium, vitamin D, and essential electrolytes, making it an ideal choice for post-workout recovery and overall hydration. By partnering with athletic organizations, teams, and community events, The Dairy Alliance amplifies the message that real dairy is not only delicious but also essential for long-term wellness.
