Thrifty Ice Cream, a cherished brand known for its premium quality and great value, is thrilled to introduce a new Birthday Cake flavor in collaboration with Chuck E. Cheese, the iconic family entertainment hub renowned for hosting birthday parties and celebrations.
“We are excited to partner with Chuck E. Cheese, a brand synonymous with family fun, to create a Birthday Cake flavor that adds extra joy to any celebration,” said Jeanniey Walden, Executive at Thrifty Ice Cream. “This collaboration allows us to reach new audiences of all ages while continuing to delight our loyal fans with a fresh and exciting flavor.”
Melissa McLeanas, Vice President of Global Licensing, Media & Entertainment at Chuck E. Cheese, added, “As the top destination for birthdays worldwide, teaming up with Thrifty Ice Cream to craft this exclusive Birthday Cake flavor was a natural fit. It captures the fun and excitement of celebrations at our centers, and we’re excited to share it with families to enjoy both at home and in our entertainment centers.”
The Birthday Cake flavor features creamy cake batter ice cream with festive confetti sprinkles and a vibrant purple swirl, inspired by Chuck E. Cheese’s signature color. It will be available in pint-sized containers at 34 Chuck E. Cheese locations in Southern California and in both pint and quart-sized containers at 350 Rite Aid pharmacies across California, including by-the-scoop at select hand-dip locations. The new flavor will also be available nationwide at other retailers in the coming months.
To add extra fun, each purchase of a Birthday Cake container includes 500 free e-tickets, redeemable at participating Chuck E. Cheese locations across the country. Later this year, novelty Birthday Cake ice cream bars will also debut, featuring the festive ice cream sandwiched between two fudgy, Chuck E. Cheese-branded chocolate cookies.
About Thrifty Ice Cream
Thrifty Ice Cream has been a staple in the community for over 80 years, delighting families with its nostalgic and innovative legen-dairy flavors for generations. Crafted with Real California Milk® and the highest quality ingredients, Thrifty Ice Cream is committed to offering affordable, award-winning ice cream in every scoop. For more information, visit thriftyicecream.com.
