For the first time ever, Totino’s Pizza Rolls is stepping onto the biggest advertising stage of the year with its debut Big Game commercial, Chazmo Finally Goes Home. The highly anticipated ad brings back the comedic duo Tim Robinson and Sam Richardson, who reprise their roles as suburban dads navigating life with Chazmo, an otherworldly pizza roll enthusiast. Written by Zach Kanin, a veteran of I Think You Should Leave and Detroiters,and directed by Alice Mathias, also known for her work on I Think You Should Leave,this spot delivers signature humor that celebrates the most snackable pizza in the universe.
“Fans can tune in on game day to see their favorite Totino’s Pizza Rolls and favorite Detroiters like they’ve never seen before,” said Tim Robinson. This marks not only the first Big Game ad for the frozen pizza category but also General Mills’ return to the event after more than a decade. It’s a milestone moment for both pizza lovers and football fans, showcasing Totino’s commitment to transforming the beloved Midwestern brand into a national favorite.
A Cosmic Farewell with a Twist
The story picks up where last fall’s viral hit, “Chazmo Goes Home,” left off. In the earlier installment, Tim and Sam introduced audiences to Chazmo, an intergalactic visitor who quickly became friends with their kids—and devoured all their Totino’s Pizza Rolls. Now, in “Chazmo Finally Goes Home,” the duo plans a heartfelt farewell for their extraterrestrial friend. Armed with a bag of his cherished Totino’s Pizza Rolls, Chazmo prepares to depart, but things take a hilariously unexpected turn. As chaos unfolds, Tim and Sam find themselves scrambling to keep it together, resulting in a comedic spectacle that will leave viewers laughing and craving pizza rolls.
“I never got to really know Chazmo, but at least I got to spend the time enjoying Totino’s Pizza Rolls,” joked Sam Richardson. The ad perfectly encapsulates the absurdity and charm that made the original so popular while adding layers of humor and heartwarming moments.
Blake Holman, Business Unit Director at Totino’s, emphasized the brand’s dedication to creating memorable content: “Totino’s Pizza Rolls promised fans a humorous, memorable Big Game ad debut, and we’re delivering. We’re proud to partner with Tim, Sam, Zach, and Alice to create an ad that will leave you hungry for more from the brand as we continue to expand nationally.”
Expanding Reach Through Humor and Innovation
This campaign underscores Totino’s strategic push to elevate its status from a regional favorite to a nationwide sensation. By tapping into the universal appeal of comedy and leveraging the star power of Tim Robinson and Sam Richardson, Totino’s aims to resonate with a broader audience. The Big Game provides the perfect platform to introduce millions of viewers to the brand’s playful personality and delicious product offerings.
In addition to the English-language ad, Totino’s is making history again by bringing back “Hang Time,” its first-ever Spanish-language spot for the Big Game. The commercial will air separately on Fox Deportes and Telemundo during February’s festivities, further demonstrating the brand’s commitment to inclusivity and reaching diverse audiences.
Behind the Scenes: Crafting a Memorable Campaign
Chazmo Finally Goes Home was brought to life through a collaboration between General Mills and top creative agencies, including Dentsu Creative, UM, Edelman, and The Social Lights. Each partner played a crucial role in ensuring the ad captured the essence of Totino’s Pizza Rolls—fun, flavorful, and unforgettable.
Fans eager to experience the magic ahead of the big day can watch the ad now on YouTube. To stay connected and join in on the fun, followers are encouraged to visit Totinos.com and follow @Totinos on Instagram for exclusive updates and behind-the-scenes content.
About General Mills: A Legacy of Beloved Brands
General Mills has long been a household name, crafting food that people around the world love. Guided by its Accelerate strategy, the company focuses on boldly building its brands, relentlessly innovating, unleashing its scale, and standing for good. Its portfolio includes iconic names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki, and many others. With fiscal 2024 net sales totaling $20 billion (plus an additional $1 billion in non-consolidated joint venture net sales), General Mills continues to be a leader in the food industry.
Why This Matters for Fans Everywhere
The debut of “Chazmo Finally Goes Home” represents more than just a clever marketing move—it’s a celebration of community, creativity, and the joy of sharing snacks with loved ones. Whether you’re watching for the laughs, the nostalgia, or simply the mouthwatering appeal of Totino’s Pizza Rolls, this ad promises to deliver something for everyone.
As game day approaches, fans are encouraged to stock up on Totino’s Pizza Rolls and prepare for a night filled with laughter, entertainment, and plenty of snacking. After all, when it comes to pizza, there’s no better way to enjoy it than bite-sized, crispy, and loaded with flavor—just like Totino’s does best.
So grab your favorite dip, gather your crew, and get ready to witness the cosmic farewell of a lifetime. Chazmo may be leaving, but thanks to Totino’s Pizza Rolls, the memories (and cravings) will live on forever.
