Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, has officially become the exclusive national retail partner for SmartEquine’s revolutionary SmartPaks supplement system. This partnership marks a significant development in the equine health and wellness space, offering horse owners unprecedented access to tailored, science-based nutritional solutions. SmartEquine’s daily supplement packs are now available in Tractor Supply stores nationwide, with an expanded selection accessible online at TractorSupply.com.
This announcement reflects Tractor Supply’s ongoing mission to provide top-tier products that support the unique needs of the rural and equestrian communities. SmartPaks, developed by SmartEquine, are renowned for their precision, ease of use, and customization. Each SmartPak is pre-measured and carefully portioned, ensuring horses receive the exact nutrients they need every day without waste or guesswork.
Nicole Logan, Senior Vice President and General Merchandise Manager at Tractor Supply Company, expressed enthusiasm about the partnership:
“SmartEquine and SmartPaks changed the game for equine nutrition by making precision supplementing simple—and effective,” said Logan. “It’s not just convenient—it’s customized, research-based care delivered in a way that fits real equestrian routines. By bringing SmartPaks to the national level exclusively at our stores and online, Tractor Supply continues to raise the bar for equine wellness and meet the evolving needs of the horse community we proudly serve.”
SmartPaks have long been a trusted solution among horse owners, trainers, and veterinarians for their consistency, reliability, and ability to cater to specific health needs. From elite competitive horses to beloved backyard companions, SmartPaks offer a targeted approach to equine nutrition. Each pack is designed to address particular wellness concerns such as joint support, digestive health, electrolyte balance, hoof condition, and more.
One of the most innovative tools accompanying this rollout is the SmartEquine Solution Finder, available on TractorSupply.com. This digital resource allows horse owners to input their horse’s health profile and receive personalized supplement recommendations. Whether a horse needs advanced joint care, hindgut protection, or immune support, the Solution Finder ensures customers can confidently navigate the broad selection and choose the best regimen for their horse’s individual needs.
SmartEquine brings more than 25 years of expertise to the table, with a legacy built on equine research, product innovation, and practical experience. The brand is known for developing formulas based on scientific evidence and equine physiology, combining ingredients that work synergistically for maximum benefit. Its customizable supplement programs are designed to address both common and complex challenges in horse health, offering solutions that go beyond generic formulas.
Beyond SmartPaks, Tractor Supply will also carry a wider range of SmartEquine supplements in stores and online, giving customers access to standalone formulas that complement the SmartPak system or address specific wellness priorities. This includes supplements for calming, metabolism support, respiratory health, and performance enhancement, all backed by the same rigorous quality standards SmartEquine is known for.
This strategic partnership enhances Tractor Supply’s already extensive equine category. The retailer offers one of the most comprehensive assortments of horse care products in the country, ranging from horse pharmacy items and feeds to grooming tools, stall supplies, riding gear, and farrier equipment. With the addition of SmartEquine’s full suite of wellness products, Tractor Supply cements its position as a one-stop destination for equine owners seeking both convenience and cutting-edge care.
The timing of this collaboration is also notable, as the demand for targeted animal health solutions continues to grow. Horse owners are increasingly aware of the role nutrition plays in performance, recovery, and longevity. The move to integrate SmartPaks into Tractor Supply’s physical and digital shelves reflects this shift toward proactive, preventative care tailored to each horse’s physiology and lifestyle.
With over 2,200 stores across 49 states, Tractor Supply’s national footprint ensures that horse owners from every corner of the country will now have access to the SmartPak system. Additionally, the retailer’s online presence at TractorSupply.com supports convenient, direct-to-doorstep access to the complete SmartEquine offering.
By combining SmartEquine’s precision supplement technology with Tractor Supply’s trusted retail platform, this partnership represents more than a product launch—it is a broader step forward in personalized equine care. The ease of use, scientific backing, and broad availability of SmartPaks make them an ideal fit for modern horse owners who prioritize both quality and convenience.
To learn more about SmartEquine products and explore personalized supplement options for your horse, visit or stop by your nearest Tractor Supply store. From nutritional support to complete care solutions, Tractor Supply and SmartEquine are redefining how horse owners manage wellness—one SmartPak at a time.
