Tractor Supply Company (NASDAQ: TSCO), the nation’s largest rural lifestyle retailer, is expanding its already comprehensive selection of welding products with the addition of industry leader Lincoln Electric. This exciting partnership means that Tractor Supply customers across the United States can now access Lincoln Electric’s highly respected line of welding equipment, gear, and accessories—both in-store and online at TractorSupply.com. From professional-grade welders and helmets to protective gloves, brushes, and other essential tools, the expanded offerings provide an even more robust shopping experience for welding enthusiasts and professionals alike.
Tractor Supply’s decision to carry Lincoln Electric products reinforces its long-standing commitment to providing high-quality tools and equipment that support the hands-on work of America’s rural communities. With a growing customer base of welders who rely on durable and trusted products, Tractor Supply is doubling down on its promise to serve both the experienced tradesperson and the aspiring welder.
Strengthening a Leading Welding Destination
“As a top destination for welding products, we’re committed to delivering the best brands and solutions for our customers,” said Randall Dodds, Senior Vice President and General Merchandise Manager of Seasonal and Hardlines at Tractor Supply. “Adding Lincoln Electric to our lineup brings unmatched quality and performance to our welding assortment. This move strengthens our leadership in the category and supports both seasoned professionals and those just getting started in this growing trade.”
Lincoln Electric, a global leader in the design, development, and manufacture of advanced welding solutions, brings more than 125 years of experience and innovation to Tractor Supply’s shelves. Known for its excellence in welding equipment and its commitment to empowering workers across industries, Lincoln Electric is a perfect match for Tractor Supply’s rural and hard-working customer base.
Meeting the Needs of an Evolving Welding Workforce
Welding continues to be a critical trade in rural and agricultural communities, where equipment maintenance and repair are everyday necessities. According to recent surveys conducted by Tractor Supply, a significant 62 percent of its welding customers have been welding for over a decade. These long-time welders frequently rely on their skills for tasks such as maintaining farm equipment, repairing trailers, or building custom metal structures.
At the same time, there’s growing interest in welding among younger generations. With many older tradespeople approaching retirement, and a rising demand for skilled labor across industries, welding has become a promising career path. Compensation is also becoming more competitive, making it an appealing option for individuals seeking an alternative to traditional four-year college degrees.
In fact, a March 2025 report on education trends indicates that enrollment in trade schools is growing at an accelerated pace—projected to increase by 6.6% annually, far outpacing growth in traditional higher education. Among the 89 recipients of Tractor Supply’s 2024–25 FFA Future Leaders Scholarship who are attending trade schools, more than 25% identified welding as their intended field of study. Even among customers who weren’t actively shopping in the welding aisle, approximately one in five reported having welded at least once in the past year.
Shared Commitment to Quality and Community
For Lincoln Electric, the partnership represents more than just an expansion of its retail footprint—it reflects a shared mission of serving hardworking individuals and communities.
“Lincoln Electric is proud to partner with Tractor Supply, a company that shares our deep commitment to hardworking communities and hands-on excellence,” said Timothy Keller, Vice President, WCTA at Lincoln Electric. “Tractor Supply customers are doers, people who value quality, durability and performance. That aligns perfectly with who we are and what we deliver. Together, we’re not just growing our business—we’re also empowering more people to build, repair and create with confidence.”
Featured Lincoln Electric Products at Tractor Supply
With the rollout of Lincoln Electric products, Tractor Supply now carries several of the brand’s most popular and versatile tools and accessories. These include:
EASY MIG 140 Wire Feed Welder
A favorite among hobbyists and professionals alike, the EASY MIG 140 is ideal for a wide range of applications. Designed for ease of use, it features simple two-knob controls and a lightweight wire feed system. This compact and portable unit is perfect for home repairs, auto body work, small farm maintenance, and other DIY projects, making it an excellent choice for beginners and seasoned welders alike.
Lincoln Electric Eagle 10,000 Plus Engine Drive
Engineered for rugged job sites and heavy-duty work, the Eagle 10,000 Plus is a top choice for construction contractors, maintenance crews, and agricultural operations. This versatile welder delivers smooth DC welding output compatible with stick, MIG, flux-cored, and TIG welding processes (with optional accessories). The unit also functions as a reliable generator, providing AC power for lights, tools, plasma cutters, or emergency backup power—making it a multifunctional solution for remote or off-grid tasks.
No Rules No Limits Welding Helmet Kit
This all-in-one helmet kit is a comprehensive safety and accessory solution for welders. The kit includes a high-performance auto-darkening helmet with variable shade (7–13), additional grinding mode, and a sweat-absorbing headband. Also included are welding gloves, sleeves, a doo-rag, wire brush, chipping hammer, paint marker, and two welding magnets. With extra impact-resistant lenses and versatile process compatibility—Stick, TIG, Pulsed MIG, Flux-Cored, and more—it’s designed to protect and perform in diverse welding environments.
Lincoln Electric Metal Working Glove
For those demanding heat resistance and durability, the Lincoln Electric Metal Working Glove features Aramid stitching throughout for improved longevity and protection. The full-knit cotton liner enhances comfort while also increasing heat resistance. Ideal for extended welding tasks, these gloves are built to withstand the toughest conditions.
Stainless Steel Shoe Handle Welding Brush
A staple in any welder’s toolkit, the stainless-steel welding brush from Lincoln Electric is crafted for maximum cleaning efficiency. Whether removing rust, slag, scale, paint, or solder, its tempered bristles and ergonomic wooden handle make it comfortable to use and long-lasting.
A Welding Partnership That Builds More Than Business
By adding Lincoln Electric to its already extensive inventory, Tractor Supply is providing customers with greater access to tools that support their work, creativity, and livelihoods. Whether repairing a broken gate on the farm, fabricating custom machinery, or starting a career in skilled trades, Tractor Supply and Lincoln Electric together are making welding more accessible, safe, and rewarding for all.
This strategic partnership not only boosts Tractor Supply’s position as a leader in welding solutions, but also supports the evolving needs of its growing customer base—from veteran welders to students preparing for careers in the trades. As more people take on welding as a skill or profession, the availability of top-tier products like those from Lincoln Electric ensures they can do so with the confidence that only quality equipment can provide.
