Tractor Supply Declares National Hometown Heroes Day to Honor Military, Veterans, and First Responders
Tractor Supply Company, the largest rural lifestyle retailer in the United States, has officially designated November 1, 2025, as National Hometown Heroes Day—a new annual tradition recognizing and celebrating the selfless service of the nation’s military members, veterans, and first responders. The day will take place on the first Saturday of November during Tractor Supply’s annual Hometown Heroes Days, a two-week celebration that runs from National First Responders Day (October 28) through Veterans Day (November 11). This initiative includes community events, special promotions, and opportunities for customers to show appreciation for those who protect and serve.
Honoring America’s Everyday Heroes
Throughout the two-week celebration, Tractor Supply is extending a 10% discount to all verified Hometown Heroes—active and retired military members, veterans, and first responders—on October 28 (First Responders Day), November 1 (National Hometown Heroes Day), and November 11 (Veterans Day).
“The Hometown Heroes program reflects our deep gratitude for those who serve—military members, veterans, and first responders,” said Hal Lawton, President and CEO of Tractor Supply Company. “These heroes embody courage and commitment, and we’re proud to honor them year-round. With National Hometown Heroes Day, we’re taking that recognition even further by uniting communities nationwide to celebrate their service and sacrifice.”
Nationwide Celebration on November 1
On Saturday, November 1, 2025, Tractor Supply stores across the country will come together to host National Hometown Heroes Day events. Each of the company’s more than 2,200 stores will donate $500 to local fire, police, or veteran organizations, representing a collective contribution of over $1 million in community giving in a single day.
Each store is empowered to select the local organization that best serves its community, ensuring that the support directly impacts hometown heroes who dedicate their lives to keeping neighborhoods safe.
During in-store celebrations, customers will be invited to engage in a range of activities designed to recognize and connect with their local heroes, including:
- Touch-a-Truck experiences with local fire, police, and rescue departments.
- “Thank a Hero” letter-writing stations for guests to share messages of gratitude.
- A digital Honor Wall, allowing customers to post photos and stories of their local heroes.
- Patriotic crafts and activities for children and families.
- Giveaways and doorbuster discounts on popular rural lifestyle products.
In addition, verified Hometown Heroes can access exclusive discounts on select partner brands such as Victor, Purina Dog Chow, Nutrena ProForce, and Standlee, along with deals on TSC Towing, seasonal items, and farm and ranch essentials—all easily redeemable in their Neighbor’s Club wallet.
Local Tractor Supply stores will also host their own community-driven events, such as safety demonstrations, rescue showcases, cook-offs, food truck gatherings, and live music, creating a festive, family-friendly environment that celebrates the people who make rural communities strong.
Year-Round Recognition through Neighbor’s Club
Beyond the national day of celebration, Tractor Supply continues to show its appreciation year-round through the Neighbor’s Club rewards program. The Hometown Heroes benefit within the program provides everyday savings for military service members, veterans, and first responders—with no limits on total savings and no brand exclusions.
To take advantage of these ongoing rewards, eligible participants simply need to join Neighbor’s Club and verify their status through ID.me. Once verified, members automatically gain access to continuous discounts both in stores and online.
This consistent recognition reflects Tractor Supply’s ongoing mission to support those who serve—whether through financial savings, local partnerships, or national celebrations.
Strengthening Community Bonds
The launch of National Hometown Heroes Day further reinforces Tractor Supply’s deep-rooted commitment to rural communities and the individuals who sustain them. For more than eight decades, Tractor Supply has been known for fostering a spirit of connection and service among customers and employees alike. The company’s local focus—empowering each store to give back in meaningful ways—ensures that the initiative resonates authentically across the country.
By combining national recognition with grassroots community engagement, Tractor Supply aims to make National Hometown Heroes Day not just a one-time event but a lasting annual tradition. The company envisions this day as an opportunity for Americans everywhere to pause, reflect, and thank those who sacrifice their time and safety for the well-being of others.
About Tractor Supply Company
Founded more than 85 years ago, Tractor Supply Company (NASDAQ: TSCO) has built its reputation as the nation’s largest rural lifestyle retailer, dedicated to serving recreational farmers, ranchers, homeowners, gardeners, pet owners, and outdoor enthusiasts. Ranked No. 296 on the Fortune 500, Tractor Supply employs more than 52,000 team members who share a passion for helping customers live “Life Out Here”—a phrase that encapsulates the freedom, self-reliance, and sense of community that define rural living.
The company’s stores and online platform provide customers with everything they need—from agricultural supplies and pet care products to outdoor equipment and home essentials—available anytime, anywhere, and in any way they choose.
As part of its growing family of brands, Tractor Supply also operates Petsense by Tractor Supply, a specialty retailer focused on pet care, and Allivet, a leading online pet pharmacy. These additions allow Tractor Supply to deliver comprehensive solutions for pet health, livestock wellness, and rural living, supporting the well-being of animals and their caretakers alike.
From the barnyard to the backyard, Tractor Supply remains devoted to its customers, their animals, and the communities they call home. The declaration of National Hometown Heroes Day exemplifies the company’s enduring mission: to give back to those who serve, protect, and sustain the American way of life.
