Tractor Supply Company, the largest rural lifestyle retailer in the U.S., has announced the launch of its second 4-H Paper Clover fundraiser of the year. Starting on Black Friday, November 29, customers are invited to contribute at checkout to support 4-H’s educational programs, helping to create more hands-on learning opportunities for young people across the nation. This biannual campaign, now in its 14th year, has raised millions of dollars in scholarships for 4-H youth, empowering future leaders through transformative experiences.
A Tradition of Giving Back
“During our biannual Paper Clover fundraisers, our customers always show up for our 4-H partners. Their donations have made it possible for thousands of young people to take advantage of life-changing learning opportunities,” said John Ordus, chief stores officer at Tractor Supply and a member of the National 4-H Council board of trustees. “This year, our fundraiser comes at a time when the spirit of giving is especially top of mind, and we hope to engage even more of our community in making a positive impact on our future leaders.”
The fundraiser will run from November 29 through December 15. Customers can purchase a paper clover at checkout in Tractor Supply stores nationwide or make a donation online at TractorSupply.com.
How the Funds Are Used
Funds raised through the Paper Clover campaign are dedicated to supporting 4-H youth in leadership-building experiences, including camps, conferences, and other educational opportunities. An impressive 90% of all donations remain within the state where they were made, directly benefiting local 4-H programs. The remaining 10% supports national 4-H initiatives, ensuring that youth across the country have access to impactful programming.
4-H is the nation’s largest youth development organization, empowering nearly six million young people annually with research-based programs. These initiatives focus on key areas such as agriculture, health, science, and civic engagement, helping youth build lifelong skills to succeed in college, careers, and beyond.
A Proven Impact
“We are grateful for Tractor Supply’s ongoing partnership and the generosity of their customers. Their support helps 4-H’ers across the country develop the leadership skills to be Beyond Ready for life and work,” said Heather Elliott, senior vice president and chief development officer of the National 4-H Council.
The impact of the partnership between Tractor Supply and 4-H is remarkable. During the spring 2024 Paper Clover fundraiser, Tractor Supply raised over $1.3 million for 4-H youth programs nationwide. Since the partnership began in 2010, Tractor Supply and its customers have contributed more than $22 million to support hands-on leadership and learning opportunities for America’s youth.
A Mission Rooted in Leadership and Growth
The Tractor Supply Paper Clover campaign is more than a fundraiser; it’s a community-driven effort to invest in the next generation of leaders. By enabling young people to attend 4-H camps, participate in educational programs, and engage in leadership development activities, the funds help build confidence, skills, and resilience in youth.
4-H’s programming provides the foundation for young people to succeed in an ever-changing world. From agricultural sciences to civic engagement, the organization’s mission is to prepare youth to lead for a lifetime.
How to Participate
Tractor Supply customers have multiple ways to contribute during the campaign:
- In-Store Donations: Customers can purchase a paper clover at the checkout in any Tractor Supply store nationwide.
- Online Donations: Contributions can also be made through TractorSupply.com, making it easy for supporters to participate from anywhere.
Every donation, no matter the size, makes a difference in the lives of 4-H youth, providing them with the tools they need to thrive and lead.
Looking Ahead
As the holiday season approaches, Tractor Supply continues to demonstrate its commitment to giving back and supporting local communities. By partnering with 4-H for the Paper Clover campaign, the company is ensuring that young people across the U.S. have access to life-changing opportunities that foster growth, learning, and leadership.
Through the collective generosity of Tractor Supply customers, the 4-H Paper Clover fundraiser is poised to make a significant impact once again, ensuring that the future of America’s youth remains bright and full of potential.
For more information about the Paper Clover campaign, visit or follow Tractor Supply on social media. Together, the community can make a meaningful difference this holiday season by empowering the leaders of tomorrow.
