Tractor Supply Company Unveils Month-Long Celebration of Animals with Chick Days and New Animal Days Event
Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, has announced an exciting lineup of animal-centered events set to roll out beginning in February. Designed to celebrate the vital role animals play in rural and suburban lifestyles, the company is bringing back its much-anticipated Chick Days while introducing a brand-new savings event called Animal Days. Together, these initiatives promise a season filled with exclusive discounts, in-store festivities, community engagement and valuable resources for pet parents, hobby farmers and livestock owners alike.
From backyard chicken enthusiasts to devoted dog owners and seasoned ranchers, Tractor Supply is positioning itself as a one-stop destination for everything animal-related this spring. With live poultry arrivals, adoption partnerships, giveaways and limited-time promotions, customers can expect a dynamic blend of celebration and savings.
Celebrating “Life Out Here” and the Animals That Make It Special
According to Nicole Logan, Senior Vice President and General Merchandise Manager at Tractor Supply, animals are central to the company’s mission and customer community.
“Pets and animals are a big part of Life Out Here, and we are eager to celebrate the role they play, whether on the farm or ranch, or in our homes,” Logan said. She emphasized that both Chick Days and Animal Days are designed to provide customers with access to essential products and expert guidance, while also delivering special savings, giveaways and community-focused activities.
The company will officially kick off the festivities with a Farm Bash celebration on Saturday, February 21. This nationwide in-store event is intended to bring local communities together in recognition of the animals customers care for every day.
Chick Days Returns with a New Mascot: Meet Coop
One of Tractor Supply’s most beloved annual traditions, Chick Days, has officially returned—and this year, it comes with a new face. To mark the occasion, the retailer turned to its social media audience to help name its Chick Days mascot. After receiving thousands of submissions and narrowing the list to 10 finalists, customers selected the winning name: Coop.
Coop now serves as the official ambassador for Chick Days, helping to spread awareness that chick season has officially hatched. The annual event is especially popular among backyard poultry enthusiasts and first-time chicken keepers looking to start or expand their flocks.
Live chicks, ducks and other poultry breeds are now available in Tractor Supply stores nationwide. Customers can purchase birds in-store through September 13, while online poultry sales remain available year-round. This flexible purchasing model ensures that poultry keepers can plan according to their specific seasonal needs.
In addition to live birds, Chick Days offers a wide range of related supplies, including brooders, feeders, coops, bedding, heat lamps and health products. Tractor Supply has also introduced new poultry breeds and expanded its product assortment to meet growing demand.
Trusted Brands and Comprehensive Poultry Support
During Chick Days, customers can take advantage of special promotions from leading feed and animal care brands, including Purina, Cluck & Co, Nutrena, DuMOR, ImPECKables, Flock Party and Nature’s Best Organics. These partnerships allow Tractor Supply to offer high-quality feed, supplements and accessories tailored to poultry health and productivity.
Beyond promotional offers, Tractor Supply emphasizes its role as a year-round poultry resource. The retailer promotes itself as the “Poultry Place” 365 days a year, providing customers with knowledgeable in-store team members who can offer guidance on chick care, breed selection, coop setup and ongoing flock management.
Whether customers are raising egg-laying hens for household consumption or expanding a larger backyard flock, Tractor Supply aims to support them from hatch day through maturity.
Introducing Animal Days: A Nine-Day Savings Celebration
In addition to Chick Days, Tractor Supply is debuting a new promotional event called Animal Days. This nine-day celebration runs from February 21 through March 1 and expands the focus beyond poultry to encompass pets and animals of all kinds.
Animal Days features exclusive deals on a broad assortment of products, including food, treats, toys, grooming essentials, health and wellness supplies and livestock feed. One highlighted promotion offers customers 10% off feed and forage when purchasing dry dog or dry cat food, applicable to both national brands and Tractor Supply’s exclusive labels.
The event reflects Tractor Supply’s commitment to serving a diverse customer base, from suburban pet owners to rural livestock producers. Whether animals reside in a backyard, barnyard or household living room, the retailer aims to provide a comprehensive assortment of products both in-store and online.
Customers can access the digital flyer online to view detailed offers and plan their purchases throughout the promotional period.
Farm Bash: Community Celebration with Pets Welcome
To officially launch Animal Days, Tractor Supply stores nationwide will host a Farm Bash event on Saturday, February 21, from 10 a.m. to 2 p.m. local time. The celebration invites customers to bring their leashed pets and enjoy a festive, community-focused atmosphere.
Planned activities include treat tastings for dogs and horses from 4health and Purina, along with limited-edition items such as branded bandanas. Customers can also participate in surprise giveaways and take advantage of doorbuster deals, including $1 jumbo tennis balls from Retriever.
Select stores may feature additional local vendors and special activities tailored to their communities. In a further effort to support animal welfare, 500 participating Tractor Supply locations are partnering with Petfinder to host dog adoption events during Farm Bash. These adoption partnerships provide local shelters with valuable visibility and help connect adoptable dogs with new families.
Corporate Support for Animal Welfare
The Farm Bash celebration is also backed by PepsiCo, Inc., which is contributing $120,000 in donations to local animal shelters across the country in support of Animal Days. The financial support underscores the broader community impact of the event, extending benefits beyond retail promotions to tangible assistance for animal welfare organizations.
By integrating adoption events, charitable donations and in-store festivities, Tractor Supply is blending commerce with community service in a way that resonates strongly with its customer base.
Strengthening Community Connections Through Animal-Focused Events
Tractor Supply’s February initiatives reflect a strategic effort to deepen engagement with its loyal customer base. Chick Days capitalizes on the seasonal surge in backyard poultry interest, while Animal Days broadens the celebration to include pets, livestock and companion animals of all kinds.
Through expert guidance, expanded product assortments, strategic brand partnerships and charitable contributions, the retailer is reinforcing its identity as a trusted partner for animal care.
As Farm Bash kicks off the festivities and Coop the chick mascot helps spread the word, Tractor Supply is positioning this season as one of its most comprehensive animal celebrations to date—uniting savings, education, community engagement and animal welfare support under one cohesive initiative.
For customers across rural America and beyond, February promises to be a month where animals truly take center stage.
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