Tractor Supply Company the largest rural lifestyle retailer in the United States, has partnered with the National 4-H Council to support youth development nationwide. This collaboration’s most recent achievement is the 2024 winter Paper Clover campaign, which raised an impressive $1.2 million for 4-H programs across the country. Traditionally conducted in the fall, the campaign was timed this year to coincide with the holiday shopping season, starting on Black Friday and running through December 15. With this winter effort, Tractor Supply’s biannual fundraiser brought in a total of over $2.6 million for 4-H in 2024.
Tractor Supply’s Paper Clover Campaign Raises Over $1.2 Million, Spreading Holiday Cheer to 4-H Youth
“Out here, the holiday season is about more than gifts—it’s about gratitude and giving back,” said John Ordus, Chief Stores Officer at Tractor Supply and a member of the National 4-H Council’s board of trustees. “Thanks to the generosity of our customers, we are thrilled to provide an early Christmas gift to 4-H youth across the country. These funds will enable even more young people to participate in 4-H’s positive learning experiences, which help build a generation of empowered, hardworking, and compassionate individuals. We extend our heartfelt thanks to everyone who contributed during this season of giving.”
The Paper Clover campaign is a biannual initiative that invites customers to purchase paper clovers at checkout in Tractor Supply stores or online at TractorSupply.com. Ninety percent of all donations directly benefit 4-H youth in the state where they are collected, while the remaining 10% supports national 4-H programming. This localized approach ensures that the funds make a tangible difference in communities across the country.
Heather Elliott, Chief Development and Marketing Officer of the National 4-H Council, shared her gratitude for the campaign’s success. “Thanks to the overwhelming generosity of Tractor Supply customers, the Paper Clover campaign achieved record-breaking donations this year,” Elliott said. “Our partnership with Tractor Supply empowers 4-H youth nationwide to develop essential career and life skills, enabling them to lead with confidence, thrive in their communities, and excel in their futures.”
4-H is the largest youth development organization in the United States, engaging nearly six million young people annually. The organization’s programs are grounded in the philosophy that children learn best through hands-on experiences. Through 4-H, kids and teens participate in projects across a wide range of topics, including agriculture, STEM, health, and civic engagement. These activities are designed to foster leadership, critical thinking, and problem-solving skills. Youth receive guidance from adult mentors and are encouraged to take on proactive leadership roles within their communities.
Programs are available both online and in-person through various formats, including local 4-H clubs, camps, in-school and after-school programs, and virtual resources such as CLOVER, an online platform offering a variety of 4-H activities. These diverse options ensure accessibility for all youth, regardless of their location or circumstances.
The partnership between Tractor Supply and 4-H began in 2010, with a shared mission to support the next generation of leaders. Over the past 14 years, the collaboration has raised more than $24 million through the Paper Clover campaign, directly impacting the lives of over 80,000 young people. This ongoing commitment underscores Tractor Supply’s dedication to giving back to rural communities and investing in the future of America’s youth.
The funds raised through the Paper Clover campaign have been instrumental in supporting a variety of 4-H initiatives. These include scholarships for leadership conferences, camps, and educational programs that provide youth with opportunities to develop skills in public speaking, teamwork, and community service. By participating in these programs, 4-H youth gain valuable experiences that prepare them for success in their careers and personal lives.
For Tractor Supply, the Paper Clover campaign is more than just a fundraiser; it’s a way to strengthen the bond between the company and the communities it serves. As the leading retailer for rural lifestyles, Tractor Supply is deeply connected to the values of hard work, community involvement, and youth development. The Paper Clover campaign exemplifies these values, making a lasting impact on the lives of 4-H members and their families.
Looking ahead, Tractor Supply and the National 4-H Council remain committed to their partnership and shared mission of empowering young people. With each Paper Clover campaign, they continue to inspire generosity and make a meaningful difference in communities nationwide. For more information about Tractor Supply’s Paper Clover campaign and its support for 4-H youth, visit TractorSupply.com or contact your local 4-H chapter.
Together, Tractor Supply and 4-H are building a brighter future for America’s youth—one paper clover at a time.
