United Natural Foods, Inc. (NYSE: UNFI) recently wrapped up its highly successful 2024 Winter and Holiday Selling Show, showcasing a diverse array of innovative products, programs, and services designed to help food retailers achieve profitable growth during the holiday season. The two-day event attracted nearly 2,100 customers, who explored offerings from over 800 exhibitors representing 1,500 brands. Attendees had the opportunity to experience UNFI’s competitive product portfolio and value-added services aimed at enhancing shopping experiences and expanding business opportunities.
The show featured 50 suppliers in the New Product and Diverse Supplier showcases and more than 70 suppliers presenting exclusive “Monster Buys” on over 1,700 products.
“Our annual shows unite our community of retailers and suppliers, providing numerous opportunities for business growth,” said Steve Dietz, UNFI Chief Customer Officer. “From exclusive deals across all categories to our new UNFI Media Network, we are committed to supporting both our retailers and suppliers in thriving within their markets.”
UNFI Media Network
The event’s mainstage highlighted the UNFI Media Network (UMN), powered by Swiftly. The presentation, delivered by Matt Eckhouse, UNFI President of Professional Services, and Sean Turner, Swiftly Co-founder & Chief Innovation Officer, emphasized the benefits of UMN for retailers and suppliers. Retail media networks are recognized for their precision and effectiveness, and consumer adoption is growing, making UMN a valuable tool for enhancing customer engagement.
UNFI Pitch Slam Contest
A highlight of the show was the Pitch Slam competition, where emerging brands presented their innovative products to a live audience. The Minneapolis Pitch Slam featured five contestants, with Like Air emerging as the winner. Known for its better-for-you snacks that prioritize taste, Like Air will be awarded a complimentary campaign on UMN later this year.
UNFI is North America’s premier grocery wholesaler delivering the widest variety of fresh, branded, and owned brand products to more than 30,000 locations throughout North America, including natural product superstores, independent retailers, conventional supermarket chains, ecommerce providers, and food service customers. UNFI also provides a broad range of value-added services and segmented marketing expertise, including proprietary technology, data, market insights, and shelf management to help customers and suppliers build their businesses and brands. As the largest full-service grocery partner in North America, UNFI is committed to building a food system that is better for all and is uniquely positioned to deliver great food, more choices, and fresh thinking to customers. To learn how UNFI is delivering better food and creating a better future,
