United Supermarkets is bringing back its “28-Day Challenge” campaign to its banners—United Supermarkets, Albertsons Market, Market Street, and Amigos—starting January 1, 2025. This initiative, first introduced in January 2024, promises an engaging and transformative experience for customers looking to enhance their health and wellness. The 28-Day Challenge is a comprehensive program that combines interactive games and activities, all connected to the retailer’s Rewards! loyalty accounts, offering users the opportunity to achieve tangible progress on their wellness journey.
The campaign was thoughtfully developed in collaboration with TCC Global, a recognized leader in loyalty program solutions. Their partnership has allowed the creation of a highly personalized and impactful program that supports individuals in establishing and meeting achievable wellness goals. According to Tony Crumpton, Chief Marketing Officer (CMO) at United Supermarkets, the feedback from the 2024 campaign was overwhelmingly positive, inspiring the company to refine and expand the challenge for 2025. “We had great feedback from a successful campaign in 2024, so the new 28-Day Challenge is even better and can be more impactful on that journey,” said Crumpton.
The 28-Day Challenge: An Overview
The core of the 28-Day Challenge lies in its ability to engage and motivate participants through a combination of fitness, nutrition, and mindfulness activities. The challenge is designed to help individuals make steady progress toward improved wellness by forming healthier eating habits, staying on top of their fitness routines, and improving their overall nutritional intake. Through the completion of various tasks, participants are encouraged to set realistic goals, track their progress, and build lasting habits that support their well-being.
Each activity completed throughout the 28 days brings participants closer to winning the campaign’s grand prize of $500. This exciting incentive is designed to encourage sustained engagement while also rewarding participants for their efforts. The campaign also provides a wealth of supporting content and resources that are available to all Rewards! members, including articles, quizzes, and educational videos.
The educational content is a key element of the challenge. Registered dietitians have carefully crafted a series of videos that highlight new products available at United Supermarkets, as well as provide recipes and nutrition tips that participants can easily incorporate into their daily lives. These resources ensure that participants are not only completing activities but also learning valuable information about nutrition and healthy eating along the way.
United Supermarkets & TCC Global Launch Wellness Loyalty Campaign 2025
A Holistic Approach to Wellness
The beauty of the 28-Day Challenge lies in its holistic approach to wellness. The program is not limited to exercise or diet alone; it integrates mindfulness activities that help participants nurture their mental and emotional well-being as well. By combining physical, nutritional, and mental wellness practices, the 28-Day Challenge offers a well-rounded experience that encourages individuals to take a comprehensive approach to improving their health.
Throughout the program, customers are encouraged to engage in mindful activities that foster stress reduction, emotional clarity, and mental focus. This aspect of the challenge ensures that participants are not just striving to look better physically but also to feel better mentally and emotionally. This integration of mindfulness, along with exercise and nutrition, reflects the growing trend in health and wellness where mental health is considered just as important as physical health.
Benefits of the 28-Day Challenge
The 28-Day Challenge offers a wide array of benefits for participants. For many, it serves as a catalyst for long-term positive changes in their lifestyle. It’s an opportunity for individuals to reset their habits, set new goals, and make meaningful progress on their wellness journeys in a structured and manageable way.
The campaign is designed to appeal to a broad audience, from those who are just starting their wellness journey to those who are looking to fine-tune their existing health routines. The 28-day structure provides a clear timeframe for participants to see and feel progress, which can be a powerful motivator for continued success.
In addition to the opportunity for personal growth, the 28-Day Challenge also creates a sense of community among participants. Through the interactive elements of the program, including social media engagement and shared experiences, customers can connect with one another, share tips, and celebrate their successes together. This sense of community is an important aspect of wellness, as it fosters accountability and support, both of which are crucial for long-term success.
A Partnership with TCC Global
The development of the 28-Day Challenge would not have been possible without the partnership between United Supermarkets and TCC Global. TCC Global is a leader in loyalty programs, and their expertise in designing customer-centric initiatives has been invaluable in bringing this campaign to life. The company’s ability to leverage technology and data has enabled United Supermarkets to create a personalized experience for each participant, making the challenge more relevant and engaging.
Rick Swinkels, CEO of TCC Global, expressed the company’s excitement about the partnership, noting that health and wellness are becoming increasingly significant in the supermarket industry. “Health and wellness are an increasingly important marketing element in the supermarket channel, and programs like the 28-Day Challenge reflect that trend. The team at TCC is honored to collaborate with United Supermarkets in the development of such an impactful campaign that can literally change customers’ lives for the better,” said Swinkels.
This collaboration reflects the broader shift in consumer expectations, as people are increasingly seeking out opportunities to improve their health and well-being in all areas of life, including their grocery shopping experience. By combining customer loyalty with health-driven initiatives, United Supermarkets is helping to meet these needs and position itself as a leader in wellness-focused retail.
Looking Ahead: The Future of Wellness Campaigns
As the 28-Day Challenge returns for 2025, it signals the growing importance of wellness-driven campaigns in the retail landscape. Customers are becoming more conscious of their health and wellness choices, and brands like United Supermarkets are responding to this shift with thoughtful, engaging initiatives that meet these changing demands.
Looking ahead, it’s likely that more retailers will follow in the footsteps of United Supermarkets and develop wellness-focused programs that go beyond traditional fitness and nutrition advice. The future of wellness in retail could involve even more personalized experiences, leveraging data and technology to offer customers tailored support in their wellness goals.
Moreover, initiatives like the 28-Day Challenge are not just about offering rewards or incentives—they are about making a meaningful difference in people’s lives. By helping customers build better habits, make informed choices, and stay motivated, these programs can have a lasting positive impact on individuals’ health and well-being.
