
US Foods Holding Corp. (NYSE: USFD), one of the leading foodservice distributors in the United States, has announced the launch of its Spring 2025 Scoop™ product lineup. This initiative builds on the remarkable success of the company’s private-label products under US Foods Exclusive Brands, which generated over $1 billion in sales for the first time in 2024. The Spring 2025 Scoop™ introduces 18 innovative products aimed at helping foodservice operators enhance their menus with high-quality, versatile, and labor-efficient solutions. These products are designed to attract and retain diners while also addressing operational inefficiencies in the back-of-house.
“We are thrilled to announce that the annual sales of products launched in Scoop™ surpassed the $1 billion mark for the first time in 2024,” said Stacey Kinkaid, vice president of product development and innovation at US Foods. “At US Foods, we remain committed to delivering high-quality, innovative products that empower our operators to create distinctive, profitable menu offerings. This Spring Scoop™ lineup is particularly exciting because it not only showcases inventive and authentic flavors but also provides behind-the-scenes insights into the creative process our product development experts employ.”
Key Highlights from Spring 2025 Scoop™
Among the standout items featured in this new product lineup are an authentic beef birria, a non-dairy butter, and a Basque cheesecake—three products that are gaining significant popularity across restaurant menus.
Chef’s Line® All Natural Beef Birria
Birria, a beloved traditional Mexican beef dish, has seen a 19% increase in menu penetration over the past year and is forecasted to grow by an astonishing 114% over the next four years. Recognizing this demand, US Foods is introducing the Chef’s Line® All Natural Beef Birria, a convenient and labor-saving product that delivers an authentic taste experience. Infused with the deep, smoky flavor of guajillo peppers, this birria was meticulously developed through extensive research. US Foods product developers explored birria offerings from food trucks, local taquerias, and traditional Mexican kitchens to ensure a truly authentic profile.

This USDA Choice beef chuck is slow-cooked in a rich blend of chilies, spices, and orange juice, resulting in a tender and flavorful meat that is highly versatile. Whether used in tacos, quesabirria, ramen, or even as a topping for fries, this birria provides operators with the flexibility to craft a variety of Latin-inspired dishes. Additionally, the product features a clean ingredient label with no components from the US Foods Unpronounceables List®, ensuring transparency and quality. Since it comes fully cooked, operators can save up to 60 minutes of labor per case compared to making birria from scratch, making it an efficient solution for busy kitchens.
Glenview Farms® Unsalted Non-Dairy Butter
As consumer interest in plant-based and dairy-free options continues to rise, US Foods is addressing this trend with the Glenview Farms® Unsalted Non-Dairy Butter. Designed to meet the growing demand for plant-forward products—which are expected to increase by over 55% in the next four years—this non-dairy butter offers a seamless one-to-one replacement for traditional butter without compromising taste or functionality.
Developed through extensive taste and application-based testing by experienced culinary experts, this butter performs exceptionally well in a variety of cooking and baking applications, from frying to pastry-making. It delivers the creamy texture and rich flavor that consumers expect while providing an allergen-friendly, vegan alternative for restaurants and bakeries.
This product is Non-GMO Project certified and is also part of the US Foods Serve Good® portfolio, a collection of responsibly sourced products that align with sustainable food practices. Serve Good® products have also reached a milestone, surpassing $1 billion in sales in 2024, reflecting the industry’s growing commitment to environmentally conscious and ethical food sourcing.
Chef’s Line® Basque Cheesecake
The Chef’s Line® Basque Cheesecake is another highlight of the Spring 2025 Scoop™ collection, catering to the increasing popularity of international dessert flavors. Basque cheesecake, originally from Spain’s Basque region, is anticipated to grow by 183% on U.S. menus over the next four years, making it a prime opportunity for foodservice operators to introduce a sophisticated yet approachable dessert option.
This cheesecake is characterized by its signature burnt caramelized top and creamy, custard-like center, providing a unique contrast in textures. Made with premium ingredients such as cream cheese, whipping cream, sugar, and eggs, it adheres to the US Foods Unpronounceables List®, ensuring a clean ingredient profile. This product offers a consistent quality experience while saving foodservice operators significant preparation time—up to 60 minutes per case—compared to baking from scratch.
The Impact of Spring 2025 Scoop™ on Foodservice Operators
Beyond these three featured products, the entire Spring 2025 Scoop™ collection includes 18 carefully curated items, each designed to align with key industry trends and the evolving demands of modern diners. US Foods’ emphasis on menu versatility, labor efficiency, and consumer-driven innovation ensures that restaurant operators have access to solutions that enhance their offerings while maintaining cost-effective and streamlined kitchen operations.
Additionally, the Scoop™ program provides valuable resources to help operators integrate these products seamlessly into their menus. US Foods offers insights into consumer trends, application ideas, and expert tips for maximizing profitability with these new additions.