Valeo Foods Expands in Italy with Acquisition of Freddi Dolciaria S.p.A
Valeo Foods Group, a prominent European leader in the production of high-quality sweets, treats, and snacks, has successfully acquired Freddi Dolciaria S.p.A. (“Freddi”), a well-established Italian sweet bakery producer. This strategic acquisition significantly enhances Valeo’s growth trajectory in the South-West European region while reinforcing its position in the bakery sector.
Founded in 1949 by Luigi Freddi, Freddi Dolciaria is based in Castiglione delle Stiviere, Italy. Specializing in the production of sponge cakes, the company has built a strong presence in both the Italian retail market and international markets. With a turnover nearing €20 million and a dedicated workforce of 48 employees, Freddi is recognized for its high-quality bakery products that have garnered consumer trust over decades.
The acquisition of Freddi strengthens Valeo Foods Group’s foothold in the packaged wafers, cakes, and biscuits category. This strategic move complements the existing Balconi business, a key player in Southern Europe and international markets. The integration of Freddi into Valeo’s portfolio is expected to drive sustainable growth, both in terms of profitability and operational efficiency, by expanding the group’s production capacity and improving its logistical capabilities.
This acquisition also underscores Valeo’s ongoing expansion efforts in the European market. Over the years, Valeo Foods has successfully acquired several leading brands in the food industry, including Balconi in 2015, Val D’Enza in 2017, IDP Pattini in 2023, and Dal Colle in 2025. Each acquisition has allowed the company to solidify its position as a major player in the confectionery and snack industry, and Freddi is poised to accelerate this momentum.
Ronald Kers, CEO of Valeo Foods Group, expressed his enthusiasm about the acquisition: “Freddi Dolciaria is a fantastic addition to the Valeo Foods portfolio, which already includes some of Europe’s most established and beloved cake brands. From a commercial perspective, this move will strengthen and broaden our product offering, enabling us to introduce exclusive, global licensing partnerships with leading consumer packaged goods (CPG) companies. Additionally, we will expand our healthy and ‘free-from’ product offerings, aligning with consumer demand for healthier options.”
The integration of Freddi also enhances Valeo’s manufacturing and logistical capabilities. The addition of Freddi’s well-invested, flexible production facility will support Valeo’s ambitious growth plans across Europe and beyond. This acquisition marks a significant step forward in Valeo’s vision to establish itself as the undisputed leader in the sweet treats category in Europe.
“We are thrilled to welcome Freddi Dolciaria into the Valeo Foods family,” Kers continued. “This acquisition reflects our ongoing commitment to enhancing our product portfolio and market presence. As we continue to grow, we are focused on ensuring that our offerings meet the evolving tastes and preferences of our consumers.”
Alberto Alfieri, CEO of Valeo Foods for South-West Europe, echoed Kers’ sentiments, highlighting the synergies between Valeo and Freddi: “Freddi Dolciaria has built a strong legacy of producing high-quality products that consumers love. Its product range and operational footprint align perfectly with Valeo Foods’ broader strategy. We are delighted to welcome our 48 new colleagues to Valeo Foods. Together, we will work to introduce Freddi Dolciaria’s exceptional products to an even wider audience and accelerate the growth of our South-West European business.”
The addition of Freddi Dolciaria will also provide Valeo Foods with an opportunity to expand its product offerings in the premium bakery segment. With a growing demand for premium and indulgent sweet treats across Europe, this acquisition will enable Valeo to meet the evolving needs of consumers while continuing to deliver top-tier products. The complementary nature of Freddi’s product range, which includes traditional Italian sponge cakes, will enable Valeo to capitalize on its established reputation for high-quality confectionery.
Furthermore, Valeo’s expansion into South-West Europe will allow the company to leverage Freddi’s expertise in local markets. Freddi’s long-standing relationships with Italian consumers and retailers will provide Valeo with a strong foundation to grow its presence in the region and expand its footprint across Southern Europe.
The bakery sector continues to see significant growth in Europe, driven by changing consumer tastes and preferences. Consumers are increasingly looking for convenient, indulgent, and high-quality baked goods, which presents a significant opportunity for companies like Valeo Foods to expand their offerings. Through its acquisition of Freddi, Valeo is positioning itself to capitalize on these trends while continuing to drive innovation in the sector.
Looking ahead, Valeo Foods is well-positioned for further growth, both in terms of product innovation and market expansion. With Freddi Dolciaria now a part of the Valeo Foods family, the company is confident in its ability to accelerate its growth strategy and solidify its place as a leader in the European sweets and snacks industry.
In conclusion, Valeo Foods’ acquisition of Freddi Dolciaria represents a significant milestone in the company’s journey to become the leading European champion in the sweet treats and bakery sectors. By strengthening its portfolio, expanding its production capacity, and enhancing its operational efficiency, Valeo is poised to drive long-term, sustainable growth in the competitive European food market. The integration of Freddi Dolciaria into Valeo’s existing business model underscores the company’s commitment to delivering high-quality, indulgent products that consumers love, while continuing to expand its presence across Europe and beyond.
