Southern Glazer’s Wine & Spirits Expands California Distribution Partnership with Bogle Family Wine Collection
Southern Glazer’s Wine & Spirits, the largest distributor of beverage alcohol in North America, has announced the expansion of its strategic distribution agreement with the Bogle Family Wine Collection into the state of California. Effective September 1, 2025, this expansion will include the full portfolio of Bogle Family Wine Collection’s premium wines, notably featuring the acclaimed Juggernaut brand. Southern Glazer’s currently represents Bogle’s wines in Kansas, Missouri, and Tennessee, and the addition of California marks a significant milestone in the ongoing collaboration between the two companies.
Warren Bogle, President of Bogle Family Wine Collection, emphasized the importance of aligning with a distributor that mirrors the company’s dedication to craftsmanship, sustainability, and customer relationships. “As a seventh-generation, family-owned winery, we are highly selective in choosing our partners,” Bogle stated. “Southern Glazer’s has proven itself to be a world-class organization with a deep understanding of what it takes to build and sustain a brand in today’s marketplace. Their commitment to quality, innovation, and strategic alignment makes them the ideal distributor to bring our wines to more consumers throughout California.”
Founded in Clarksburg, California, the Bogle Family Wine Collection is known for producing high-quality, sustainably crafted wines that reflect the character of the land and the legacy of family stewardship. Its brands, such as Bogle Vineyards and Juggernaut, have achieved national recognition for their consistency, value, and broad consumer appeal. With California being the largest and most competitive wine market in the United States, this distribution expansion is a significant step in reinforcing the brand’s presence in its home state and increasing consumer access to its diverse product range.
Strategic Expansion in a Key Market
California represents a massive opportunity for growth. As the largest wine-consuming state in the U.S., with a sophisticated and diverse consumer base, the state sets trends that influence the rest of the country. Southern Glazer’s presence in California is unmatched in scale, infrastructure, and expertise. By leveraging its expansive distribution network, Southern Glazer’s aims to significantly enhance the visibility and accessibility of Bogle wines across multiple channels, including restaurants, hotels, retail stores, and online platforms.
Southern Glazer’s California operation features a robust team of more than 1,200 dedicated sales professionals, including a specialized group focused entirely on hotel and hospitality accounts. These industry-savvy specialists are equipped to serve luxury and boutique hotels, national chains, and independent properties alike, offering tailored solutions across diverse sales environments—such as poolside bars, banquet halls, in-room dining services, and grab-and-go retail setups.
In addition to its strong on-premise support, the company maintains a regional off-premise team that serves more than 100 multi-unit retail buyers across California. This ensures that Bogle’s wines are strategically positioned and promoted throughout grocery chains, wine and liquor stores, and independent retailers. Southern Glazer’s vertical integration model allows for seamless coordination between the supplier, distributor, and customer—creating an optimized supply chain that supports rapid growth and consistent brand execution.
Elevated Expertise and Technological Advantage
Southern Glazer’s is renowned not only for its scale but also for its commitment to industry education and innovation. Its California team alone holds nearly 1,700 advanced certifications in wine and spirits, including 31 certified sommeliers. This depth of knowledge ensures that Bogle Family Wine Collection’s portfolio is presented with the care and credibility it deserves, enabling retailers and hospitality professionals to educate consumers and build brand loyalty.
The company also invests heavily in digital transformation to enhance customer experience. Its proprietary Proof® e-commerce platform enables seamless ordering, tracking, and brand engagement for retail customers. This technology gives retailers greater access to real-time inventory data, product education tools, and marketing support—making it easier to feature and promote Bogle wines across both digital and physical shelves.
Additionally, Southern Glazer’s employs more than 1,000 merchandisers and field representatives who work on the ground to ensure flawless execution at the store level. From eye-catching displays to staff training and tasting events, these teams help elevate the visibility and appeal of Bogle’s products where it matters most: at the point of purchase.
A Shared Vision for Sustainability and Growth
Both Southern Glazer’s and Bogle Family Wine Collection have expressed a mutual commitment to advancing sustainability in the wine industry. Bogle has been a longtime proponent of sustainable winemaking, incorporating practices such as cover cropping, reduced water usage, and habitat conservation across its estate vineyards. In 2010, Bogle Vineyards became a certified participant in the California Rules for Sustainable Winegrowing (CCSW), an achievement that reflects the company’s long-term investment in environmental stewardship.
This sustainability-first approach aligns closely with Southern Glazer’s values. As part of its own Environmental, Social, and Governance (ESG) initiatives, Southern Glazer’s is committed to reducing its carbon footprint, promoting supplier diversity, and supporting community development across the markets it serves. The expanded partnership with Bogle, a brand rooted in responsible farming and family tradition, strengthens both companies’ ability to deliver quality products in a responsible, community-conscious way.
Executive Perspectives on the Partnership
Wayne E. Chaplin, President and Chief Executive Officer of Southern Glazer’s Wine & Spirits, shared his excitement about the California expansion. “We are thrilled to deepen our relationship with Bogle Family Wine Collection by extending our partnership to California,” said Chaplin. “This is a major development in one of the most influential wine markets in the world. We are confident that our combined resources, market knowledge, and shared values will lead to a successful and lasting partnership.”
Chaplin added that this expansion is more than a business arrangement—it’s a testament to the trust and collaboration between two family-run companies who are both committed to delivering excellence in every bottle. “We take great pride in representing the Bogle name and look forward to continuing to grow their brand throughout California.”
