The brand, renowned for its cooked-to-order chicken wings, iconic flavors, and housemade ranch, is spreading its flavor to the world with a spotlight on Paris during the summer events. Wingstop is launching a pop-up restaurant called “House of Flavor” (Maison des Saveurs) in the heart of Paris, enticing fans with crave-worthy sauced-and-tossed wings and bold experiences that bring Wingstop’s flavor to life. At one of their over 2,000 restaurants in the U.S., fans can indulge in the Summer of Flavor Bundle, which includes wings, fries, corn, dips, and drinks. “House of Flavor” marks the start of larger expansion plans in Paris, with the potential for over 200 Wingstop restaurants across France. To celebrate its debut in the city, Wingstop’s “House of Flavor” restaurant and experience will be open to the public from July 27 to August 10. Located at the historic La Caserne – 12 Rue Philippe de Girard, 75010 Paris – the activation is expected to attract over 50,000 visitors. Fans will enjoy free wings, hand-sauced and tossed in five of Wingstop’s most iconic flavors, along with seasoned fries and freshly-made ranch.
While fans savor their favorite flavors, they can participate in various events at “House of Flavor”:
- Entertainment: 3×3 basketball showdowns, breakdance performances, dance battles, and streaming of sporting events.
- Music: A club featuring a stylish lineup of Parisian DJ collectives from Tuesday to Sunday, culminating in a major music night on August 8, bringing together big names from the hip-hop and rap scene.
- Fashion: Stylish cuts from an acclaimed barber, trend-forward nail art manicures, and exclusive merch available.
- Art: Tattoos offered and exclusive works by Parisian graffiti artists.
For more details, visit wingstop.paris and follow @Wingstop.fr on Instagram and TikTok for the latest information. Wingstop’s wings, sides, and fries will be available on select delivery marketplaces following “House of Flavor,” with the opening of the first Paris restaurant expected later in 2024.
Indulge in Wingstop’s Summer of Flavor Bundle at Home
While the excitement unfolds in Paris, Wingstop offers fans in the U.S. the ultimate flavor bundle. The Summer of Flavor Bundle includes 25 boneless wings, a large fry, a side of Cajun Corn, three dips, and two 20oz drinks, available nationwide for just $24.99. Fans can order online at Wingstop.com or through the Wingstop app to enjoy bold flavors while cheering on their favorite teams.
“Our mission at Wingstop is to Serve the World Flavor, and there’s no better stage than Paris this summer as flavor fans from around the world gather in the iconic city,” said Wingstop’s Chief Brand Officer, Melissa Cash. “Whether at the ‘House of Flavor’ pop-up or enjoying the Summer of Flavor Bundle, this is an exciting step as we scale Wingstop into a Top 10 Global Restaurant Brand.
