Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, has officially declared November 1, 2025, as National Hometown Heroes Day, a new annual day of recognition dedicated to celebrating the nation’s military service members, veterans, and first responders. The observance will occur on the first Saturday of November each year and serves as the centerpiece of Tractor Supply’s broader Hometown Heroes Days celebration—a two-week nationwide tribute running from National First Responders Day (October 28) through Veterans Day (November 11).
This multi-day event will feature promotions, community activities, in-store celebrations, exclusive discounts, and opportunities for customers and employees to come together in gratitude for the individuals who dedicate their lives to protecting and serving others.
Honoring Everyday Heroes
Tractor Supply’s Hometown Heroes program was established as a way to consistently show appreciation for those who safeguard communities, whether through military service or as first responders in local police, fire, and emergency departments. During this year’s celebration, Hometown Heroes will receive a 10% discount on three key days: First Responders Day (Tuesday, October 28), National Hometown Heroes Day (Saturday, November 1), and Veterans Day (Tuesday, November 11).
Hal Lawton, President and CEO of Tractor Supply, emphasized the significance of the initiative, stating:
“The Hometown Heroes program reflects our deep gratitude for those who serve—military members, veterans, and first responders. These Heroes embody courage and commitment, and we’re proud to honor them year-round. With National Hometown Heroes Day, we’re taking that recognition further by uniting communities across the country to celebrate their service and sacrifice.”
A Nationwide Celebration in Every Store
On Saturday, November 1, 2025, all Tractor Supply stores across the country will host local events to celebrate National Hometown Heroes Day. Each store will also contribute $500 to local fire, police, or veteran organizations, resulting in more than $1 million in total hometown giving in a single day. These community donations are directed toward organizations selected by local store teams based on regional needs, ensuring that the support benefits those who directly serve each community.
Throughout the day, customers will have the opportunity to engage with their local Heroes through a variety of family-friendly activities and events, including:
- Touch-a-Truck experiences featuring local fire, police, and rescue vehicles.
- “Thank a Hero” letter-writing stations where visitors can write notes of appreciation.
- A digital “Honor Wall” allowing guests to recognize and commemorate local Hometown Heroes.
- Craft activities for kids celebrating Americana themes.
- Giveaways and doorbuster discounts across popular product categories.
Participating Heroes will enjoy exclusive offers and savings, including verified discounts from partner brands such as Victor, Purina Dog Chow, Nutrena ProForce, and Standlee, as well as promotions on TSC Towing, seasonal items, and farm and ranch essentials through their Neighbor’s Club digital wallet.
Many Tractor Supply stores will further personalize the celebration by hosting additional activities unique to their communities, such as safety demonstrations, rescue team showcases, “Shop with a Hero” charity events, cook-offs, live music, and food trucks. These gatherings are designed not only to celebrate Heroes but also to bring neighbors together in shared appreciation for their service.
Everyday Recognition Through the Neighbor’s Club
Beyond the annual celebration, Tractor Supply ensures that appreciation for military members, veterans, and first responders extends throughout the year. Through its Neighbor’s Club rewards program, the company offers ongoing benefits that make the Hometown Heroes initiative one of the few year-round recognition programs with no spending limits or brand exclusions.
By joining the Neighbor’s Club and verifying their status through ID.me, eligible participants—both current and former military members as well as first responders—gain access to the Hometown Heroes benefits package, which includes:
Tractor Supply Establishes National Hometown Heroes Day Honoring Military Members, Veterans, and First Responders
- Automatic top-tier Preferred Plus Neighbor status, offering:
- 2% back on purchases every day.
- Free shipping on orders over $29.
- Three quarterly reward credits for services such as delivery, trailer rental, or pet wash.
- Additional exclusive rewards and seasonal gifts.
- Quarterly 5% off coupons for verified Hometown Heroes.
- Bonus discounts on key Hero holidays, including July 4th, First Responders Day, National Hometown Heroes Day, and Veterans Day.
- Designated parking spots at Tractor Supply stores nationwide to show ongoing appreciation for their service.
To activate these benefits, verified participants simply visit TractorSupply.com/HometownHeroes and click “verify” to confirm their status through ID.me. Once approved, members automatically receive Preferred Plus status and enjoy ongoing discounts both in-store and online.
Continued Support Through Philanthropy
Tractor Supply’s dedication to serving those who serve extends beyond its stores and reward programs. The company, alongside the Tractor Supply Foundation and Petsense by Tractor Supply, maintains long-term partnerships with a variety of nonprofit organizations focused on supporting military members, veterans, and first responders.
In 2024, Tractor Supply and its Foundation launched the Hometown Heroes initiative with a $1 million donation to ten national organizations that provide direct services to those in uniform and their families. Continuing that legacy of giving, the Tractor Supply Foundation announced another $1 million donation on June 18, 2025, reaffirming its commitment to strengthening communities and honoring the selfless individuals who protect them.
This philanthropic approach reflects Tractor Supply’s broader mission of service, community connection, and gratitude, values that have guided the company since its founding. The introduction of National Hometown Heroes Day represents another milestone in this ongoing effort—bringing together communities across America to celebrate and recognize those who make everyday life safer and stronger.
A National Moment of Gratitude
Through the establishment of National Hometown Heroes Day, Tractor Supply Company is not only celebrating the spirit of rural America but also creating a national platform for gratitude. The company envisions the day as an annual tradition that will unite families, neighborhoods, and communities in recognizing the courage, dedication, and sacrifices of the men and women who protect and serve.
From store-level celebrations to nationwide donations, from everyday discounts to year-round benefits, Tractor Supply continues to strengthen its role as a community partner deeply invested in honoring America’s Hometown Heroes—today and every day.
