Second Cup Contributes $40,000 to Support Breakfast Club of Canada
Second Cup Café, one of Canada’s most recognized specialty coffee retailers, has reaffirmed its long-standing commitment to supporting children and families by announcing a donation of $40,000 to Breakfast Club of Canada, an organization dedicated to ensuring that children across the country begin each school day with a healthy, nourishing meal. The contribution underscores Second Cup’s ongoing efforts to give back to local communities and strengthen national initiatives that promote child wellness, nutrition, and educational success.
The donation was formally presented during a community event held at École Curé-Paquin in Saint-Eustache, Quebec, where members of the Second Cup team joined students, teachers, and school staff for a special morning breakfast. The gathering celebrated more than just the financial support—it highlighted the power of partnerships between businesses and nonprofits working toward the shared goal of helping children thrive.
As part of the event, Second Cup employees volunteered alongside school staff to help prepare and serve breakfast, giving them an opportunity to see firsthand the positive impact Breakfast Club of Canada has each day. The students who participated enjoyed a nutritious morning meal while connecting with volunteers who were eager to learn more about how breakfast programs operate within school communities. For many children, these programs provide not only food, but also a welcoming and inclusive environment that helps set a positive tone for the day ahead.
Speaking at the event, Cendrine Lavigne, marketing director at Second Cup, emphasized the importance of supporting children’s wellness through accessible nutrition. “Breakfast Club of Canada makes an incredible difference in the lives of thousands of children every day,” Lavigne said. “We’re honoured to support their efforts and to help ensure that every child has the opportunity to start their morning right. When children have access to a nourishing meal at the start of the day, they are better equipped to learn, participate, and feel confident.”
Breakfast programs have long been recognized as essential resources within schools, especially in communities where food insecurity may affect children’s ability to focus or perform well in class. Studies consistently show that eating a healthy breakfast improves concentration, energy levels, and overall academic performance. For Breakfast Club of Canada, partnerships with organizations like Second Cup are crucial to maintaining and expanding these initiatives, particularly as the need for such programs continues to grow in many regions.
The organization currently supports more than 5,000 breakfast programs nationwide, reaching children in urban, suburban, rural, and remote communities from coast to coast. These programs work to ensure that students not only receive nutritious meals but also have access to consistent support, fostering a sense of routine and belonging as they begin their school day. Many schools rely on the Club’s resources to operate programs that might otherwise struggle due to limited funding or staffing constraints.
Tommy Kulczyk, President and Chief Executive Officer of Breakfast Club of Canada, expressed appreciation for the donation and emphasized how meaningful these contributions are to the organization’s mission. “We are grateful for Second Cup’s support,” Kulczyk noted. “Contributions like this help us sustain and expand our programs, ensuring that more children across the country have access to a nutritious breakfast and a positive start to their day. The generosity of partners like Second Cup allows us to focus on meeting the unique needs of each community we serve.”
Kulczyk added that financial support from corporate partners enables the Club to adapt its programs to changing circumstances, including rising food costs, shifting school populations, and evolving community demands. As inflation and affordability challenges continue to affect families across Canada, breakfast programs have become even more vital in ensuring that no child begins the day hungry.
For Second Cup, this donation represents more than a charitable contribution—it reflects the company’s broader mission to strengthen Canadian communities through meaningful partnerships. The retailer has a history of supporting social initiatives focused on family well-being, education, and community development. By engaging in collaborations with organizations like Breakfast Club of Canada, Second Cup reinforces its commitment to fostering positive change beyond its cafés and into the neighborhoods where its customers live and work.
The partnership also aligns with Second Cup’s efforts to cultivate a brand identity rooted in care, connection, and shared values. As a company that brings people together through coffee and community, Second Cup recognizes that its role extends beyond serving beverages; it includes contributing to programs that enrich lives and address critical societal needs. Supporting Breakfast Club of Canada allows the company to champion a cause that resonates with its employees, franchise partners, and customers alike.
The donation event at École Curé-Paquin also offered an opportunity for students to engage with community partners and learn about the importance of giving back. Teachers noted that events like this help students understand how organizations work together to create meaningful support systems for families. For the children who attend schools with breakfast programs, seeing people from outside their daily environment participate in these initiatives reinforces the message that their well-being matters to many.
Parents and school staff who attended the event expressed gratitude that companies like Second Cup are taking an active role in addressing childhood nutrition. Many emphasized that breakfast programs provide essential support, particularly for families facing financial pressures or busy schedules. Ensuring access to a reliable morning meal helps alleviate stress for parents and allows students to enter the school day with confidence and comfort.
As Second Cup looks ahead, the company has reiterated its desire to continue strengthening its community engagement efforts. Supporting Breakfast Club of Canada is one important element of its broader social impact strategy, which includes empowering local communities through donations, volunteer programs, and partnerships with organizations that promote health, education, and equity.
For Breakfast Club of Canada, the partnership with Second Cup and other corporate supporters enables the organization to pursue its long-term vision of ensuring that every child in the country has access to a nourishing breakfast each school day. The Club continues to advocate for national strategies to address food security, encourage government support for school nutrition programs, and promote awareness of the connection between nutrition and learning.
As the event concluded at École Curé-Paquin, the atmosphere was one of gratitude, optimism, and shared purpose. The $40,000 donation serves as a testament to what can be achieved when businesses and nonprofits unite around a common goal—supporting the health and success of the next generation. With continued collaboration and community investment, organizations like Second Cup and Breakfast Club of Canada are helping build a future in which every child has the nourishment and encouragement needed to thrive, both inside and outside the classroom.
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