BERO Brewing, a rising leader in the premium non-alcoholic beer segment, has announced an innovative partnership with Digimarc Corporation (NASDAQ: DMRC), a global pioneer in digital identity and authentication solutions. Together, the two companies have unveiled a first-of-its-kind omnichannel loyalty program that uses intelligent connected packaging to deliver a secure, seamless, and engaging rewards experience. The collaboration represents a major step forward in how beverage brands interact with customers—eliminating friction, combating fraud, and transforming the loyalty experience into something intuitive and dynamic.
Transforming Loyalty Through Seamless, Secure Technology
Unlike traditional loyalty programs that rely on manual code entry, clunky registration processes, or paper receipts, BERO Brewing’s new system is effortless from the start. Every BERO beer pack now features a unique QR code embedded inside the packaging. Customers simply scan the code with their smartphones to participate instantly—no forms, no delays.
Behind the scenes, Digimarc’s intelligent connected packaging platform authenticates each code using advanced analytics. Once validated, the code is securely linked to a reward and integrated into BERO’s loyalty system, which is hosted by Rivo, a customer engagement platform. Consumers can then redeem their credits for exclusive rewards and perks, fostering deeper brand loyalty.
“The result is a secure, dynamic, and frictionless experience that allows us to connect directly with customers, reward them wherever they shop, and enrich more lives worldwide,” said John Herman, CEO and co-founder of BERO Brewing. “This partnership represents a major leap in how beverage companies can build meaningful customer relationships.”
Redefining Omnichannel Engagement
One of the biggest advantages of this new system lies in its omnichannel capability. Each QR code printed inside BERO’s packaging is serialized and connected to Digimarc Illuminate, a platform designed to confirm product authenticity and prevent fraudulent duplication. Once scanned, the code automatically voids, ensuring that rewards cannot be reused or counterfeited.
This approach also removes the need for consumers to submit receipts or manually track purchases—a common pain point in traditional loyalty programs. BERO’s customers can now earn and redeem loyalty points seamlessly whether they shop on BEROBrewing.com, Amazon, Target, or in-store at local retailers.
“By integrating the secure redemption process directly into product packaging, Digimarc enables BERO’s program to function effortlessly across all sales channels,” Herman explained. “We’re rewarding customers regardless of how or where they make a purchase. Digimarc is truly enabling us to make our loyalty program omnichannel.”
This innovation also benefits BERO’s internal operations by simplifying verification processes, reducing administrative burden, and increasing scalability. The program is designed to grow with the brand—supporting thousands of users while maintaining reliability and security.
Building a Scalable, Customer-Centric Ecosystem
BERO Brewing’s collaboration with Digimarc represents more than just a marketing enhancement—it’s a strategic investment in long-term brand growth. The connected packaging system allows BERO to directly communicate with its customers, offering personalized experiences that go beyond simple rewards.
Through the program, members gain access to an exclusive tiered structure of benefits, particularly within the BEROMASTER membership. This premium level includes:
- Free shipping and 10% off every purchase
- Exclusive Q&A sessions with BERO co-founder Tom Holland
- Early access to product launches, such as the much-anticipated Double Tasty West Coast IPA
- Double loyalty credits during select launch campaigns
- Quarterly gifts for subscribers
- Invitations to community events, including pub trivia nights, Emmy Squared dinners, Random Golf Club meetups, and Blade rides
This suite of rewards is designed to do more than just incentivize purchases—it helps foster authentic connections between BERO and its community of craft beer enthusiasts.
Digimarc’s technology also allows BERO to continually refine its offerings. With the help of data-driven insights collected through the connected packaging, BERO can analyze customer behavior, identify engagement trends, and adapt its loyalty structure to match consumer preferences in real time.
Security, Authenticity, and Trust
Security has become a critical differentiator in today’s connected commerce landscape. Digimarc’s serialization technology provides unmatched protection against counterfeiting and fraud, ensuring that each package and its QR code can be uniquely verified. Once scanned, the code is immediately invalidated, preventing any potential misuse.
This not only gives customers peace of mind but also strengthens trust in the BERO brand. The system ensures that loyalty rewards are genuine, accurately tracked, and redeemable only once—safeguarding both the customer experience and the brand’s reputation.
Furthermore, BERO’s ability to maintain authenticity across digital and physical touchpoints demonstrates the power of secure digital identity in modern consumer engagement.
Setting a New Benchmark for Beverage Loyalty Programs
According to Ken Sickles, Chief Product Officer at Digimarc, this collaboration is more than a product integration—it’s a blueprint for the future of loyalty in consumer packaged goods (CPG).
“We are thrilled to support BERO in setting a new industry benchmark,” said Sickles. “BERO has redefined customer loyalty with an industry-first omnichannel program that rewards customers regardless of where they make purchases. It cultivates lasting retention, provides a frictionless experience, and captures valuable insights through connected and secure packaging.”
As competition intensifies in the premium non-alcoholic beverage market, BERO’s investment in connected technology helps it stand out. The company is not only leveraging innovation to reward existing customers but also to attract new audiences who value convenience, transparency, and personalized engagement.
The Future: Expanding Beyond Rewards
Looking ahead, BERO Brewing plans to expand the scope of its Digimarc-powered platform to go beyond rewards and promotions. Future updates will include a direct digital communication channel within the packaging system—allowing BERO to deliver personalized content, real-time engagement opportunities, and exclusive updates throughout the product’s lifecycle.
This could include notifications about new flavor drops, sustainability initiatives, limited-edition collaborations, or event invitations—all tailored to the customer’s interests and purchase history.
By uniting physical products with digital intelligence, BERO is setting a precedent for how brands can use technology to create continuous, meaningful engagement long after a purchase is made.
A New Era of Loyalty for a Modern Beverage Brand
BERO Brewing’s partnership with Digimarc represents a significant step toward a more intelligent, customer-driven future in the beverage industry. Through connected packaging, advanced data analytics, and a commitment to innovation, BERO is not just rewarding customers—it’s building a vibrant, loyal community.
With Digimarc’s secure and scalable platform powering its omnichannel rewards ecosystem, BERO Brewing is redefining what it means to connect with customers in a digital age—transforming every sip into a meaningful interaction and every purchase into a deeper relationship.
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