Farmers Business Network® Reunites Growers for Its Premier Farmer-Led Learning Experience
Farmers Business Network® a leading global agriculture marketplace and farmer-to-farmer network, has announced the return of its flagship producer event, Farmer2Farmer (F2F), one of the most anticipated gatherings in modern agriculture. The seventh edition of the conference, Farmer2Farmer VII: Farm for Your Life, will take place from February 24 to 26, 2026, at the CHI Health Center in Omaha, Nebraska, and is expected to draw more than 1,000 farmers and ranchers from across the United States and Canada.
Since its inception, Farmer2Farmer has evolved into a cornerstone event for progressive producers seeking actionable insights, peer-to-peer collaboration, and practical tools to navigate an increasingly complex agricultural landscape. With global agriculture facing heightened volatility—from shifting commodity markets and rising input costs to technological disruption and policy uncertainty—FBN positions F2F VII as a timely forum designed to help farmers make smarter, more confident decisions for the 2026 growing season and beyond.
A Conference Designed by Farmers, for Farmers
Farmer2Farmer VII continues FBN’s mission of empowering producers through transparency, education, and connectivity. The 2026 theme, “Farm for Your Life,” reflects the high-stakes environment in which modern farmers operate, emphasizing resilience, adaptability, and strategic decision-making in an era defined by rapid change.
Over three days, attendees will engage in an intensive schedule of keynote addresses, expert-led panels, hands-on training sessions, and producer networking opportunities. Programming spans nearly every major aspect of farm management, including grain marketing, livestock health, artificial intelligence, farm finance, sustainability, and the broader agricultural economy.
Headlining Keynote: Negotiation Lessons from the FBI
One of the most anticipated moments of F2F VII will be the keynote address by Chris Voss, a former FBI hostage negotiator and internationally renowned negotiation expert. Voss is the author of the bestselling book Never Split the Difference: Negotiating As If Your Life Depended on It, which has sold more than five million copies worldwide.
Drawing from decades of real-world negotiation experience, Voss will share insights on persuasion, communication, empathy, and strategic decision-making—skills that are increasingly vital for farmers negotiating land leases, input contracts, financing arrangements, and commodity sales. His session is expected to resonate deeply with producers seeking to sharpen their business acumen in high-pressure situations.
Practical Training Through Specialized Boot Camps
A defining feature of Farmer2Farmer VII is its emphasis on practical, skill-based learning. The conference will offer multiple half-day boot camps tailored to key production sectors.
The Grain Marketing & Basis Boot Camp, hosted by FBN Crop Marketing in collaboration with Agris Academy, will provide producers with in-depth training on marketing strategies, analytical tools, program structures, and the nuances of basis management. Participants will gain hands-on experience designed to improve price risk management and long-term profitability.
Livestock producers will benefit from the Livestock Training Boot Camp, organized by FBN Livestock, which focuses on animal health, nutrition strategies, and operational efficiency for cattle producers. The session aims to deliver science-backed insights while addressing real-world challenges faced by livestock operations.
AI Takes Center Stage on the Farm
As artificial intelligence continues to transform agriculture, Farmer2Farmer VII places a strong spotlight on digital innovation. The FBN Data Science team will lead two dedicated AI on the Farm training sessions, offering farmers an accessible introduction to practical AI applications.
These sessions will cover popular AI systems, real-world use cases, and step-by-step “how-to” guidance, helping producers understand how AI can enhance decision-making, optimize input use, improve yield forecasting, and streamline farm operations. By demystifying AI, FBN aims to help farmers move beyond buzzwords and toward tangible on-farm value.
Peer-to-Peer Learning Through Crop Circles
At the heart of the Farmer2Farmer experience is the belief that some of the most valuable insights come directly from fellow producers. The conference will once again feature Crop Circles Farmer Networking Sessions, where leading farmers from across North America gather daily for structured peer discussions.
These sessions provide a collaborative environment for sharing strategies, lessons learned, and innovative approaches to common challenges. From succession planning and sustainability initiatives to technology adoption and financial resilience, Crop Circles foster meaningful connections that often extend well beyond the conference itself.
Extensive Panels, Expert Talks, and Industry Outlooks
Farmer2Farmer VII will host more than 30 panels and expert-led sessions, covering a broad range of timely topics. These include artificial intelligence, livestock production trends, input market outlooks, grain marketing strategies, farm economy forecasts, sustainability practices, farm finance and risk management, and even the role of social media in agriculture.
By bringing together economists, agronomists, industry leaders, and experienced producers, FBN aims to deliver balanced perspectives that help farmers better understand both immediate market conditions and long-term structural trends shaping agriculture.
Trade Show, Exhibitors, and Startup Innovation
In addition to educational programming, F2F VII will feature a robust trade show and exhibitor education sessions, showcasing more than two dozen FBN partners and agribusiness innovators. Participating companies include Meristem Technologies®, Huma®, Elanco® Animal Health, Ridley Feed Ingredients®, Pinion®, Agris Academy, Direct Enterprises®, Greeneye Technologies®, Seitec Genetics®, Farmer Mac®, Cattler®, and many others.
One of the conference’s most popular events, “Shark Tank for Farmers”, officially known as FBN’s Pitch to Field Startup Pitch Competition, will return to the main stage. During this live session, emerging ag-tech and ag-business startups will present their solutions directly to farmers, who will select the winning companies in real time.
Exclusive Deals and Marketplace Opportunities
Attendees of Farmer2Farmer VII will also gain access to a range of pre-season commercial opportunities, including exclusive deals, discounts, and early purchasing options through the FBN Marketplace and partner network. These offerings are designed to help farmers manage costs and secure critical inputs ahead of the 2026 season.
A Tradition of Empowerment
We’re thrilled to bring FBN members together again for Farmer2Farmer,” said Charles Baron, Co-Founder of FBN. “F2F has become a tradition, and F2F VII will empower farmers with the latest insights on fast-evolving economic, technological, and business conditions on the farm. F2F and the FBN Marketplace and Platform empower growers to connect, take more control, and set up for a successful 2026.
As agriculture continues to evolve at an unprecedented pace, Farmer2Farmer VII stands out as a comprehensive, farmer-focused event designed to equip producers with the knowledge, tools, and community they need to thrive. With its blend of education, innovation, and collaboration, the 2026 conference reinforces FBN’s commitment to helping farmers farm smarter, stronger, and more sustainably in the years ahead.
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