Large National Dairy Boosts Sales 17% with ReposiTrak Touchless Retail™
ReposiTrak, Inc. (NYSE: TRAK), a leading provider of retail supply chain, merchandising, compliance and traceability solutions, has announced significant sales growth for a large national dairy supplier using its Touchless Retail™ merchandising solution at a major American retailer with a nationwide presence. The dairy supplier has achieved a 17% sales lift, measured as the four-week average change from trend, highlighting the potential impact of more frequent merchandising and improved in-store execution.
The results demonstrate how suppliers can strengthen their retail performance by supplementing existing merchandising operations with targeted support. By extending coverage to stores and time periods where additional attention can have the greatest effect, the dairy supplier has increased sales performance without substantially increasing its merchandising expenses.
The latest performance data shows that sales are running 17% above trend on a four-week average basis. This sustained improvement indicates that strategically deployed merchandising resources can help suppliers capitalize on sales opportunities, improve product availability and maintain stronger shelf execution across retail locations.
Touchless Retail Strengthens Existing Merchandising Operations
Touchless Retail is designed to help suppliers improve in-store merchandising by providing either supplemental support or a complete merchandising program. Rather than requiring businesses to expand their traditional field teams, the solution enables suppliers to access an elite workforce of merchandising professionals who can deliver targeted execution at a lower cost.
According to ReposiTrak, the national dairy supplier already operates its own merchandising organization. Touchless Retail complements that existing team by adding coverage where and when it is most needed, allowing the company to extend its reach without replacing its established operations.
“These results are exactly what Touchless Retail was built to deliver,” said Randy Fields, chairman and chief executive officer of ReposiTrak. “This large national dairy already has its own merchandising organization. We are extending that coverage where it is needed most, using the very best merchandisers at a much lower cost, and the sales results are showing the impact.”
This approach gives suppliers greater flexibility in allocating merchandising resources. Instead of maintaining additional personnel across all stores and operating periods, companies can direct supplementary coverage toward locations, days and demand windows where improved execution may generate the greatest return.
For dairy suppliers, maintaining effective retail execution is particularly important because product availability, shelf conditions and timely replenishment can influence purchasing decisions. Additional merchandising support can help ensure products remain visible and accessible to shoppers during busy periods and when store teams face competing priorities.
High-Performing Merchandisers Support Reliable Execution
ReposiTrak emphasizes workforce quality and consistency as important elements of the Touchless Retail offering. The company states that merchandising activities are performed exclusively by top-performing professionals who maintain a 99% or higher show-up and on-time rate, alongside a rework and revisit rate below 0.5%.
These performance metrics are intended to demonstrate the reliability of the service and its ability to provide consistent in-store support. For suppliers, dependable execution can be important when coordinating merchandising activities across a geographically dispersed retail network.
Missed visits, delayed arrivals and the need to repeat merchandising work can reduce the effectiveness of field operations and increase operating costs. By emphasizing punctuality and low rework rates, Touchless Retail aims to help suppliers achieve more consistent execution while making better use of their merchandising budgets.
The lower-cost operating model also allows suppliers to consider additional coverage during weekends, peak shopping periods and other high-demand windows. These are times when existing merchandising teams may have limited capacity, even though maintaining product availability and shelf standards can be especially valuable.
By adding targeted resources instead of substantially expanding their permanent merchandising organizations, suppliers can pursue additional sales opportunities while keeping incremental operating expenses under control.
Sales and Demand Intelligence Help Identify Opportunities
Touchless Retail combines merchandising execution with ReposiTrak’s retail technology capabilities, including direct-store-delivery (DSD) technology, perpetual inventory capabilities, demand-driven ordering, out-of-stock visibility and store-level analytics.
These capabilities help suppliers assess store conditions, understand inventory and demand patterns, and identify locations where additional merchandising attention may provide the greatest benefit.
The integration of operational intelligence and in-store execution is intended to make merchandising more targeted. Rather than deploying resources uniformly across a retail network, suppliers can use available store-level information to prioritize locations and time periods that present stronger opportunities for improvement.
For example, a supplier may need additional merchandising support in stores experiencing increased demand, locations with recurring out-of-stock issues or retail outlets where shelf execution requires greater attention. By aligning workforce deployment with these operational needs, suppliers can focus resources on activities that support product availability and sales performance.
This model also offers flexibility for companies with established field organizations. Businesses can retain their existing teams while using Touchless Retail to fill coverage gaps, or they can adopt the solution as a more comprehensive merchandising program, depending on their operational requirements.
Earlier Storm-Related Results Highlight the Value of Consistent Shelf Execution
The latest 17% sales lift follows an earlier performance result involving the same large American retailer. During a recent severe storm, Friday sales increased sharply as shoppers prepared for the approaching weather event.
Following the initial surge, weekend sales were expected to decline as consumers completed their advance purchases. However, weekend sales increased by 6%, according to ReposiTrak.
The result highlighted the potential importance of maintaining strong shelf execution during unusual demand conditions. Even when consumer purchasing patterns change rapidly, suppliers may benefit from ensuring that products remain available and shelves are properly maintained.
The storm-related performance provides an example of how additional merchandising support may contribute to sales outcomes during periods when demand is less predictable. It also illustrates the importance of aligning retail execution with changing shopping behavior rather than relying exclusively on routine merchandising schedules.
While the earlier result focused on a specific weekend, the latest four-week average provides a broader measure of performance. The sustained 17% improvement relative to the underlying sales trend suggests that the opportunity extends beyond a single event or temporary increase in consumer demand.
Together, the reported results underscore ReposiTrak’s focus on combining flexible merchandising resources with operational information to help suppliers respond to retail conditions more effectively.
Lower Merchandising Costs Create New Opportunities for Suppliers
For suppliers operating in competitive retail categories, merchandising expenses and sales performance are closely connected business considerations. Traditional field programs can require significant resources to maintain coverage across stores, particularly when companies need to support additional visits during weekends or peak shopping periods.
Touchless Retail is intended to change that equation by enabling suppliers to obtain reliable merchandising execution at a substantially lower cost than traditional merchandising models.
“The economics change when better merchandising produces incremental sales while the cost of delivering that merchandising comes down,” Fields said. “That is the opportunity we see with Touchless Retail.”
The model focuses on combining measurable sales improvement with a more flexible approach to deploying merchandising resources. By using supplementary coverage where it is most valuable, suppliers can potentially increase execution frequency without incurring the full expense of expanding their internal field teams.
For the national dairy supplier, the reported 17% sales lift represents a notable outcome from this approach. The results also provide an example of how retailers and suppliers may benefit when merchandising activities are coordinated with store-level information and changing demand patterns.
ReposiTrak’s broader offering brings together retail supply chain technology, inventory visibility, demand-driven ordering and professional merchandising services. This combination is designed to help suppliers identify execution gaps, respond to inventory challenges and improve the consistency of their retail presence.
ReposiTrak Expands Its Retail Execution Approach
ReposiTrak provides technology and services focused on retail supply chain operations, merchandising, compliance and traceability. Through Touchless Retail, the company is extending its capabilities beyond data and inventory management to include the physical execution required to maintain effective product presentation in stores.
The solution can be used as a complete merchandising program or as a flexible extension of an existing supplier organization. This adaptability allows companies to determine how much support they need and where additional resources should be concentrated.
The results reported by the national dairy supplier illustrate the potential commercial value of this integrated approach. With sales running 17% above trend on a four-week average basis, the program demonstrates how targeted merchandising support can contribute to stronger sales performance while helping suppliers manage costs.
For suppliers seeking to improve retail execution, the central proposition is clear: combine reliable merchandising professionals with store-level intelligence, direct resources toward the greatest opportunities and measure the resulting performance.
As retailers and suppliers continue to focus on operational efficiency, product availability and sales growth, ReposiTrak’s Touchless Retail solution offers a model for extending merchandising coverage without substantially increasing traditional field merchandising expenses.
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