HARIO Debuts Japan-Made Organic Ceremonial Matcha for U.S. Market
HARIO Co., Ltd., the renowned Japanese producer of heatproof glass and creator of the iconic V60 Coffee Dripper, has expanded its portfolio with the introduction of a new premium tea product: HARIO Organic Ceremonial Matcha. This launch marks a significant milestone for the company, as it represents the first time HARIO has introduced matcha itself as a standalone product, moving beyond its well-established reputation in coffee equipment and tea ware. Designed exclusively for the United States market, this high-quality, ceremonial-grade organic matcha underscores HARIO’s commitment to craftsmanship, authenticity, and evolving consumer preferences.
The newly introduced matcha is certified organic by the United States Department of Agriculture, ensuring that it meets strict standards for organic production and processing. Available for purchase starting March 25 through HARIO’s global website, the product is offered exclusively to U.S.-based consumers and businesses. This strategic focus on the American market reflects the growing demand for premium Japanese matcha among health-conscious consumers and specialty beverage enthusiasts across the country.
A defining feature of HARIO Organic Ceremonial Matcha is its meticulous production process, which emphasizes quality and balance. The product is developed in collaboration with the tea master at Sugimoto Tea Company, a respected and long-established Japanese tea company known for its expertise in organic matcha and traditional tea cultivation. By partnering with such an experienced producer, HARIO ensures that the matcha adheres to the highest standards of authenticity and flavor.
The matcha is sourced primarily from two of Japan’s most renowned tea-growing regions: Kagoshima Prefecture and Shizuoka Prefecture. These regions are celebrated for their favorable climate, fertile soil, and long-standing tea cultivation traditions, making them ideal for producing premium green tea. The blend incorporates several well-known Japanese tea cultivars, including Asanoka, Yutakamidori, Yabukita, and Saemidori. Each variety is carefully selected for its unique characteristics, contributing to a harmonious balance of flavor, color, and texture.
Harvested primarily during the spring season, when tea leaves are at their peak freshness, the matcha delivers a superior sensory experience. The result is a ceremonial-grade powder distinguished by its vibrant green hue, smooth texture, and refined taste. Unlike lower-grade matcha, which can often be bitter or astringent, HARIO’s offering is crafted to provide a mellow, naturally sweet flavor profile with minimal bitterness. Its rich umami notes and clean finish make it suitable for both traditional tea ceremonies and modern beverage applications.
According to Nobuyasu Shibata, CEO of HARIO USA, Inc., the launch reflects the company’s dedication to meeting evolving consumer expectations while maintaining its core values of quality and precision. He noted that the increasing popularity of high-quality, organic Japanese matcha in the United States inspired HARIO to develop a product that complements its existing line of matcha tools. By offering both the tools and the matcha itself, the company aims to provide a complete and authentic Japanese tea experience.
HARIO Organic Ceremonial Matcha is positioned as a versatile product suitable for a wide range of uses. It is ideal for traditional preparations such as usucha, a classic Japanese method that uses a smaller amount of matcha mixed with hot water to create a light, frothy tea. At the same time, its smooth and balanced flavor makes it equally well-suited for contemporary applications, including matcha lattes, smoothies, and other everyday beverages. This versatility aligns with modern consumer trends, where traditional ingredients are increasingly incorporated into innovative and convenient formats.
From a product standpoint, the matcha is packaged in a 30-gram (1.05 oz) format and priced at $35.00, positioning it within the premium segment of the market. Its USDA Organic certification further enhances its appeal among consumers seeking clean-label, sustainably produced products. The emphasis on authenticity, traceability, and quality assurance reinforces HARIO’s reputation as a trusted brand.
The introduction of HARIO Organic Ceremonial Matcha represents more than just a product launch—it signals a broader strategic shift for the company. By entering the matcha category, HARIO is leveraging its heritage in tea culture while responding to global trends that favor functional beverages and traditional wellness products. Matcha, known for its high antioxidant content and natural energy-boosting properties, has gained widespread popularity beyond Japan, particularly in Western markets.
Ultimately, this launch allows HARIO to bridge the gap between tradition and innovation. By combining centuries-old Japanese tea practices with modern consumer demands, the company is well-positioned to strengthen its presence in the global beverage industry. With its focus on quality sourcing, expert blending, and authentic production, HARIO Organic Ceremonial Matcha offers consumers a refined and reliable option for enjoying one of Japan’s most cherished culinary traditions.
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