Dunkin’ Celebrates National Donut Day with Free Donuts, Exclusive Stoney Clover Lane Collection, and Exciting Giveaways
National Donut Day is one of the sweetest celebrations of the year, and Dunkin’ is marking the occasion with a lineup of promotions, giveaways, exclusive merchandise, and special collaborations designed to delight donut enthusiasts across the country. As the annual holiday returns on June 5, Dunkin’ is inviting guests to join a week-long celebration filled with free treats, limited-edition products, and exciting experiences that highlight the brand’s deep-rooted connection to America’s favorite baked indulgence.
For decades, donuts have been at the heart of Dunkin’s identity, making National Donut Day a signature event for the company and its loyal customers. This year, the brand is enhancing the celebration with a combination of in-store offers, exclusive merchandise launches, and the highly anticipated return of its partnership with lifestyle accessories brand Stoney Clover Lane.
Week-Long Celebration Begins with Exclusive Tote Bag Giveaway
The festivities start even before National Donut Day arrives. On June 1, participating Dunkin’ restaurants will offer customers a limited-edition Dunkin’ tote bag with the purchase of a half-dozen donuts or more. Available only while supplies last, the tote bag giveaway is designed to kick off the celebration and reward guests who want to share their favorite treats with family, friends, or coworkers.
The promotion reflects Dunkin’s commitment to creating memorable experiences beyond its menu offerings. By combining practical merchandise with its iconic products, the company continues to strengthen customer engagement while building excitement leading up to National Donut Day.
Free Donuts Return for the 16th Consecutive Year
The highlight of the celebration arrives on June 5, when guests can receive a free donut with the purchase of any beverage at participating Dunkin’ locations. This beloved tradition has become one of the most anticipated National Donut Day promotions in the country and marks the 16th consecutive year Dunkin’ has offered the free donut deal.
The offer allows customers to choose from a variety of classic favorites and seasonal selections, pairing their preferred donut with one of Dunkin’s signature beverages. Whether guests prefer hot coffee, iced coffee, espresso drinks, Refreshers, or other menu options, the promotion encourages them to enjoy a complete Dunkin’ experience.
According to Dunkin’ Chief Marketing Officer Jill Nelson, National Donut Day remains one of the company’s most cherished traditions. She emphasized that the brand is focused on making this year’s celebration even more exciting by combining returning customer favorites with new experiences and expanded collaboration opportunities.
Dunkin’ and Stoney Clover Lane Reunite for a Bigger Collection
One of the most exciting aspects of this year’s celebration is the return of the Dunkin’ x Stoney Clover Lane collaboration. Following the overwhelming success of last year’s limited-edition collection, which sold out quickly and generated strong demand among consumers, the two brands have partnered once again to introduce a larger and more diverse lineup of accessories inspired by Dunkin’s most recognizable products.
Known for its customizable lifestyle accessories and playful aesthetic, Stoney Clover Lane has created a collection that celebrates the fun and colorful spirit of Dunkin’. The new lineup incorporates design elements inspired by donuts, iced coffee beverages, Refreshers, and MUNCHKINS® treats, transforming everyday accessories into collectible items for Dunkin’ fans.
The collection features several standout products, including a Dunkin’-inspired iced coffee crossbody bag complete with coffee-themed details and straw accents. Additional items include donut-themed pouches, mini accessories, decorative patches, and bag charms modeled after popular Dunkin’ menu offerings.
Designed with vibrant colors and whimsical details, the collection appeals to consumers looking to express their love for the brand through fashion and accessories. Each item combines Stoney Clover Lane’s signature design style with recognizable Dunkin’ imagery, creating a unique blend of food culture and lifestyle branding.
Collection Launch and Special New York City Experience
The exclusive Dunkin’ x Stoney Clover Lane collection will officially launch on June 5 at 10 a.m. Eastern Time through Stoney Clover Lane’s online store and select retail locations.
To make the launch even more memorable, the brands are hosting a special one-day activation at the Stoney Clover Lane store located on Bleecker Street in New York City. The event will transform the location into a Dunkin’-inspired destination where visitors can shop the newly released collection while enjoying complimentary donuts and beverages.
Guests attending the event can also participate in giveaways, take photos in themed installations, and experience exclusive moments celebrating both brands. The activation is expected to attract Dunkin’ enthusiasts, fashion lovers, and social media creators eager to explore the limited-edition merchandise and share the experience online.
Additional Merchandise Available at Participating Dunkin’ Locations
Beyond the Stoney Clover Lane retail collection, Dunkin’ is also introducing additional co-branded merchandise available at participating restaurant locations beginning in early June.
These products include mini donut-themed bag charms, drink tumblers, straw toppers, and cup sleeves, providing customers with more affordable ways to participate in the collaboration. Available for a limited time and while supplies last, these items extend the reach of the partnership and allow guests to bring a piece of the National Donut Day celebration home with them.
The merchandise strategy reflects a growing trend among foodservice brands to expand beyond traditional menu offerings and create lifestyle products that strengthen brand loyalty and consumer engagement.
A Legacy Built on Donuts and Coffee
Since opening its first location in Quincy, Massachusetts, in 1950, Dunkin’ has grown into one of the most recognized coffee and baked goods brands in the United States. Over the decades, the company has become synonymous with coffee, donuts, and convenient everyday treats.
Today, Dunkin’ serves billions of donuts and MUNCHKINS® Donut Hole Treats annually, reinforcing its position as America’s largest donut and coffee brand. National Donut Day provides an opportunity not only to celebrate the company’s signature products but also to recognize the role Dunkin’ has played in shaping coffee and donut culture for generations of consumers.
With free donuts, exclusive merchandise, customer giveaways, and an expanded Stoney Clover Lane collaboration, Dunkin’ is turning National Donut Day 2026 into a week-long celebration that combines food, fashion, and fan engagement. For donut lovers nationwide, the event offers plenty of reasons to indulge, collect, and celebrate one of America’s sweetest traditions.
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