Simple Mills Debuts Regenerative Organic Certified Baking Mixes in Muffin, Cake, Pancake & Waffle Varieties
Simple Mills is taking a meaningful step forward in reshaping the modern baking aisle with the introduction of two new Regenerative Organic Certified® oat flour baking mixes. Known for its commitment to creating foods that support both human health and environmental sustainability, the brand is expanding its portfolio with the launch of Original Pancake & Waffle Mix and Cinnamon Swirl Muffin & Cake Mix. Timed to coincide with Earth Day, the debut underscores the company’s broader mission to connect everyday eating habits with agricultural practices that restore the land and strengthen farming communities.
This latest innovation reflects Simple Mills’ ongoing evolution as a leader in the natural baking category. While the brand has long been associated with grain-free offerings, the introduction of oat-based mixes marks a strategic expansion into a more inclusive and familiar ingredient space. Oats bring a comforting taste and texture that resonates with a wide range of consumers, while also naturally being nut-free—an important consideration for households managing food allergies. In addition to their accessibility, oats are a valuable source of dietary fiber, offering functional nutrition that aligns with the brand’s better-for-you positioning.
Central to this launch is the use of Regenerative Organic Certified® ingredients, a standard that goes beyond traditional organic certification. This third-party designation builds upon USDA Organic requirements by incorporating farming practices designed to actively improve soil health, enhance biodiversity, and promote animal welfare. It also places a strong emphasis on fairness and economic stability for farmers and workers, ensuring that the benefits of sustainable agriculture extend across the entire supply chain. By adopting these standards, Simple Mills is not only delivering quality products but also contributing to a more resilient and equitable food system.
The new baking mixes also represent a broader commitment to diversifying agricultural systems. By incorporating oats into its product lineup, Simple Mills supports crop diversity and encourages farming practices that move beyond monoculture. This shift is particularly significant in the context of climate change and soil degradation, as regenerative agriculture has the potential to rebuild soil organic matter and improve long-term farm productivity. The company’s direct engagement with farmers further strengthens this effort, allowing it to better understand the origins of its ingredients and the impact of different growing practices.
Each mix is crafted with simplicity and intentionality, featuring just six carefully selected ingredients. Organic oat flour and organic coconut sugar form the foundation, complemented by other nutrient-dense components that avoid unnecessary additives. This streamlined ingredient list reflects the brand’s philosophy that food should be both nourishing and transparent, giving consumers confidence in what they are bringing into their kitchens.
According to Christina Skonberg, senior director of sustainability and mission at Simple Mills, the launch represents a pivotal moment for the company. She emphasizes that caring for personal health is deeply connected to caring for the land and the communities that produce our food. By introducing these regenerative organic oat flour mixes, the brand aims to transform everyday baking rituals into opportunities for positive impact. What might seem like a simple act—making pancakes or baking muffins—can become a way for consumers to support farming practices that prioritize soil health and environmental stewardship.
This focus on purposeful eating comes at a time when concerns about ultra-processed foods are growing. Sweet baked goods, in particular, are a major source of ultra-processed calories in many diets. Simple Mills is addressing this issue by offering alternatives that maintain the comfort and enjoyment of traditional treats while eliminating many of the artificial ingredients and additives commonly found in the category. By combining regenerative organic sourcing with nutrient-rich formulations, the company is positioning its products as a more mindful choice for modern consumers.
The Cinnamon Swirl Muffin & Cake Mix delivers a versatile baking experience, featuring a rich cinnamon swirl and a lightly crunchy cinnamon sugar topping. Designed for convenience, it allows users to prepare muffins or a snackable cake in a single bowl, making it suitable for both everyday use and special occasions. The Oat Flour Original Pancake & Waffle Mix, on the other hand, is tailored for easy mornings, producing light and fluffy pancakes or waffles that appeal to the entire family. Both mixes balance taste, texture, and nutrition, demonstrating that better-for-you products do not have to compromise on flavor.
Beyond their regenerative organic certification, the mixes meet several additional standards that appeal to health-conscious shoppers. They are gluten-free, Non-GMO Project Verified, and Non-UPF Verified, reinforcing the brand’s commitment to clean, minimally processed foods. These attributes position the products within a growing segment of the market that values transparency, sustainability, and nutritional integrity.
With a suggested retail price of $8.69, the new baking mixes are now available at Whole Foods stores nationwide, as well as through online platforms including Amazon and Thrive Market. Their accessibility across both physical and digital retail channels ensures that a wide audience can engage with the brand’s mission and products.
Ultimately, this launch highlights Simple Mills’ vision of transforming the pantry into a place of purpose. By integrating regenerative organic ingredients into everyday staples, the company is encouraging consumers to rethink the impact of their food choices. In doing so, it is helping to build a food system that not only nourishes individuals but also restores the planet—one recipe at a time.
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