Sweetgreen has officially expanded its menu in a major way with the nationwide debut of its new Wraps platform, marking the company’s first large-scale move beyond its signature bowls, salads, and plates. Beginning May 6, customers at Sweetgreen locations across the United States can now order a lineup of freshly prepared wraps designed to combine convenience, portability, and the brand’s ingredient-focused philosophy in a new handheld format.
The launch follows several months of successful testing in select markets, including restaurants in New York, Los Angeles, and parts of the Midwest, where customer response exceeded expectations and helped validate demand for the new menu category. The expansion represents one of the company’s most significant menu innovations since its founding and signals a broader strategy to reach consumers seeking quick, satisfying meals without compromising on ingredient quality.
Sweetgreen said the new wraps were developed to fit naturally into modern daily routines, especially for customers looking for an easy on-the-go meal option. While the brand has built its reputation around chef-crafted salads and grain bowls, the new offering introduces a more portable format intended for commuters, office workers, students, and busy consumers who want a convenient lunch or dinner choice that still aligns with healthier eating preferences.
According to the company, all wraps are priced below $15, with an average price point around $12.50, helping position the products as accessible everyday meals. The pricing strategy is also aimed at increasing frequency among existing customers while attracting new consumers who may be looking for premium fast-casual meals at a more approachable cost.
Sweetgreen emphasized that the wraps maintain the same culinary standards and sourcing philosophy that define the rest of its menu. Each wrap incorporates fresh vegetables, scratch-made ingredients, bold sauces, and substantial protein portions, delivering meals designed to be both satisfying and nutrient-forward. Several varieties contain more than 40 grams of protein, reflecting growing consumer demand for higher-protein meal options that support active lifestyles and longer-lasting satiety.
A major component of the development process focused on creating a tortilla that aligned with the company’s ingredient standards. Sweetgreen collaborated closely with a supplier to produce a custom extra virgin olive oil tortilla that contains no seed oils or preservatives. The company described the tortilla as a key innovation that allows the wraps to deliver flavor and texture while staying true to Sweetgreen’s broader commitment to ingredient transparency and quality sourcing.
Jonathan Neman, Co-Founder and Chief Executive Officer of Sweetgreen, said the company spent years refining the wraps concept before bringing it to market nationally. According to Neman, the team approached the project with the same attention to detail used across all Sweetgreen menu development initiatives.
He explained that the company not only created a proprietary tortilla recipe but also carefully sourced ingredients such as white cheddar cheese and bacon to ensure they met Sweetgreen’s internal standards. The goal, he said, was to build wraps that deliver convenience and indulgent flavor while still reflecting the fresh, thoughtfully prepared experience customers expect from the brand.
The initial test launch earlier this year generated strong consumer engagement, with many guests praising the wraps for their flavor, size, and overall value. Sweetgreen noted that customer feedback from the pilot markets frequently described the wraps as among the best menu items the company has introduced to date. Many consumers also highlighted the wraps’ filling portions and convenience compared to traditional salad offerings.
The popularity of the wraps has also spread rapidly across social media platforms, particularly on TikTok, where food-focused creators and consumers have posted reviews, taste tests, and meal recommendations. Sweetgreen reported that hashtags related to the wraps, including #sweetgreenwraps and #sweetgreenwrap, have already generated more than 20 million views and approximately 800,000 engagements. The company said the viral momentum has helped turn the wraps into one of the most talked-about additions in Sweetgreen’s history.
The new menu includes four core wrap varieties, each designed around distinct flavor profiles while incorporating recognizable Sweetgreen ingredients.
The Classic Chicken Caesar Wrap reimagines the traditional Caesar salad in handheld form. It features antibiotic-free roasted chicken, chopped romaine lettuce, parmesan crisps, shaved parmesan cheese, garlic breadcrumbs, Caesar dressing, and fresh lemon. Sweetgreen describes the wrap as a familiar and dependable lunch option elevated through premium ingredients and scratch-made preparation.
Another option, the Chicken Jalapeño Ranch Wrap, takes inspiration from burrito-style flavors. The wrap combines roasted chicken with warm white rice, corn salsa, white cheddar cheese, and pickled onions, finished with a spicy charred jalapeño ranch sauce. The company designed the item to appeal to customers seeking bolder, slightly spicy flavor combinations while still maintaining a balanced ingredient mix.
The Cali Chicken Club Wrap incorporates roasted chicken, avocado, crumbled bacon, tomatoes, chopped romaine, and garlic aioli, offering a richer and more indulgent profile inspired by classic club sandwiches. Sweetgreen said the wrap balances creamy textures with savory flavors while preserving freshness through crisp vegetables and carefully sourced proteins.
Meanwhile, the KBBQ Chicken Wrap introduces Korean-inspired flavors into the lineup. The limited-time item includes roasted chicken, white rice, napa cabbage slaw, crispy onions, and an apple kimchi sauce, all topped with a Korean barbecue drizzle. Sweetgreen confirmed that the KBBQ Chicken Wrap will remain available through August 11 as part of a seasonal promotional offering.
To support the national rollout, Sweetgreen is launching one of the largest social marketing campaigns in its history. The campaign will involve collaborations with hundreds of creators and influencers across different lifestyle, food, fashion, and wellness communities. Among the personalities participating in the campaign are Evan Mock, Joey Zauzig, Amanda McCants, Nicole Keshishian, Taryn Delanie Smith, and Ana Sofia Fehn.
The company said the campaign is designed to authentically connect with a broad audience while highlighting how the wraps fit into different lifestyles and routines. In addition to creator partnerships, Sweetgreen plans to support the launch through experiential activations and digital engagement efforts intended to further amplify consumer excitement around the new category.
Industry observers see the wraps launch as an important strategic step for Sweetgreen as competition within the fast-casual restaurant sector continues to intensify. By expanding into handheld meal formats, the company gains access to additional dining occasions and broader consumer preferences, potentially increasing customer frequency and expanding average order opportunities.
The launch also reflects wider trends across the restaurant industry, where consumers increasingly seek meals that combine convenience, portability, protein-rich nutrition, and ingredient transparency. With the nationwide rollout now underway, Sweetgreen is positioning its wraps as a central part of its evolving menu strategy and long-term growth plans.
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