Magnum Kicks Off the 2024 Ice Cream Season with Mood-Inspired Flavors
Magnum, renowned for its indulgent ice cream experiences, is diving into 2024 with its first-ever mood-inspired flavors. This innovative range combines rich chocolate, creamy ice cream, and delightful surprises at the core, aiming to carve a slice of the €85 billion ice cream market, where 75% of consumers are eager for fresh experiences.
Magnum Pleasure Express, the brand’s latest creation, introduces a trio of flavors meticulously crafted to tantalize taste buds and elevate enjoyment. Backed by insights from cocoa supplier Barry Callebaut revealing the global appetite for new ice cream adventures, Magnum is poised to captivate consumers with its unique offerings.
Ben Curtis, Global Magnum and Luxury Brands Lead, highlights the brand’s commitment to pushing boundaries in ice cream innovation. He underscores the success of past endeavors and emphasizes the extensive development process behind the new flavors.
Breaking away from convention, Magnum Pleasure Express introduces a novel approach by infusing its signature cracking chocolate with surprising cores, promising a multi-sensory journey with each bite. This range also marks Unilever’s first ice cream collection tailored to match distinct moods.
Let’s delve into the mood-inspired delights Magnum has concocted:
- Euphoria: Inspired by happiness, Magnum Euphoria pairs zesty lemon ice cream with a tangy raspberry sorbet core, encased in a creamy white chocolate shell adorned with popping candy for added delight.
- Wonder: Capturing the essence of joy, Magnum Wonder combines toffee-flavored ice cream with the unexpected sweetness of a date ice cream core, enveloped in golden chocolate and caramelized almonds, tapping into the trending ‘brown flavors’ loved by consumers worldwide.
- Chill: Catering to serene moments, Magnum Chill presents a vegan option featuring a vanilla-biscuit flavored ice cream complemented by a luscious blueberry sorbet core, interspersed with crunchy cookie pieces, all coated in rich vegan chocolate couverture.
To ensure the journey of pleasure continues beyond the store shelves, Magnum employs a multi-channel marketing strategy. Leveraging its award-winning advertisements, the brand invites consumers on a fantastical ‘Pleasure Express’ train ride, enticing them to embrace the pleasure wherever it leads.
Ben Curtis concludes with confidence, citing the campaign’s exceptional consumer reception as a testament to Magnum’s dedication to flavor innovation and understanding of consumer desires. With Magnum Pleasure Express, the brand reaffirms its position as a pioneer in the ever-evolving world of ice cream
