AGCO, a global leader in the design, manufacture, and distribution of agricultural machinery and precision ag technology, is gearing up for its annual Tech Days in North America on June 26 and 27, 2024. This event will spotlight AGCO’s dedication to farmer-centric solutions for mixed fleets. These solutions are delivered through a renowned brand portfolio, including Fendt®, Massey Ferguson®, Valtra, and the newest precision ag brand, PTx.
“Managing a farm is complex; choosing the right machine and technology shouldn’t be,” said Eric Hansotia, AGCO’s Chairman, President, and Chief Executive Officer. “AGCO uniquely offers differentiated equipment brands to meet all farmers’ needs and is the only company capable of retrofitting nearly any make or model with technology that enhances yields with fewer inputs. This commitment to putting Farmers First is showcased at AGCO Tech Days 2024, highlighting our mixed fleet and retrofit-first approach.”
The event will feature the Farm Office Station, emphasizing the management of mixed fleets and showcasing equipment like the Fendt Rogator® 900, the Massey Ferguson 5S with PTx Trimble guidance, and Precision Planting’s Panorama™. AGCO will also demonstrate its autonomous grain cart, baler, tillage equipment, automated targeted spraying solutions, and more. Additionally, the integration of AGCO and Trimble’s next-generation ag technologies, including generative AI, will be showcased.
AGCO’s PTx brand, representing its full precision ag portfolio, is the company’s latest investment in technology and innovation. This brand builds on AGCO’s established equipment and technology brands trusted by farmers and OEMs globally.
The premium Fendt brand, known for excellence and innovation, is expanding its reach beyond Europe into North and South America. Massey Ferguson, serving farmers for over 175 years, remains a global choice for dependable and accessible ag equipment. Valtra, with its Nordic heritage, is recognized for its reliable, versatile, and easy-to-use products, serving farmers in northern Europe and Latin America.
“Each brand’s unique value proposition strengthens AGCO’s vision to be the trusted partner for industry-leading, smart farming solutions,” said Hansotia. “Our entire portfolio, including offerings from equipment dealers and specialized precision ag retrofit dealers, brings PTx technology solutions factory-fit for OEMs and AGCO brands like Fendt, Massey Ferguson, and Valtra. Our new FarmerCore distribution model in North and South America enhances our service by bringing solutions directly to the farm.”
AGCO’s portfolio integrates precision ag and clean technology solutions, helping farmers sustainably feed the world now and in the future. AGCO Finance supports this vision by offering tailored and flexible financing solutions for farmers worldwide.
AGCO will also host an investor conference as part of Tech Days activities, beginning at 5:15 p.m. Mountain Time on June 26, 2024. Investors can listen to a live webcast of the presentation.
