Superfans asked, and Cheez-It® answered. This summer, Cheez-It is elevating the ultimate flavor pairing with the debut of Cheez-It x Hidden Valley® Ranch Crackers. Cheez-It noticed its flavor-obsessed fans experimenting with ranch-flavored cracker recipes and eagerly requesting this collaboration, especially after the successful launch of Hidden Valley Ranch’s Cheezy Ranch Condiment & Dressing. Now, these two iconic brands for snacking and dipping are joining forces to bring fans the crackers they’ve been craving.
“We’ve seen fans mixing their own blend of ranch seasoning-dusted Cheez-It crackers on social media, so we knew creating the perfect blend of cheezy and zesty flavors was essential to satisfying their cravings,” said Cara Tragseiler, Senior Brand Director for Cheez-It. “Much like our loyal Cheez-It fans, ranch lovers are seriously obsessed with Hidden Valley Ranch, so it was a no-brainer to infuse that fandom with our own to create a new, legendary cracker flavor.”
The new ranch-flavored cracker is sure to delight superfans. Featuring the 100% real cheese baked goodness that fans know and love, this latest innovation perfectly balances the bold, zesty taste of Hidden Valley Ranch with the crunchy, cheddar Cheez-It flavor, ensuring fans will keep coming back for more. Each bite delivers the ultimate salty and savory combination that cheese and ranch lovers will crave and adore.
“Creating the perfect snack for Hidden Valley Ranch and Cheez-It fans just made sense as the next step in the collaboration,” said CC Ciafone, Marketing Director at Hidden Valley Ranch. “Hidden Valley Ranch seasoning pairs so well with everything, we knew together we could create a delicious, zesty masterpiece.”
If you’re a ranch-goes-with-everything type of superfan, this news is for you. Now, you can enjoy Cheezy Ranch on your Cheez-It Hidden Valley Ranch Crackers.
Craving a Taste? How to Get Your Hands on a Box
This collaboration is the gift that keeps on giving. Starting today, Cheez-It is doing daily limited drops of the new Cheez-It x Hidden Valley Ranch Crackers on shop.cheezit.com. Just in time for July 4th cookouts, road trips, and beach day snacking, our most passionate cheez-and-ranch enthusiasts can shop the limited drop from June 25 – July 1 and be among the first to taste this delicious duo. Fans can get free two-day shipping with the code ILOVERANCHCHEEZIT.
After that, get ready to stock up, because Cheez-It Hidden Valley Ranch Crackers are hitting store shelves nationwide in July – but only for a limited time.
