Pop-Tarts® is once again blending the worlds of food and fashion with the launch of the Pop-Tarts Crunchy Poppers Pullover, celebrating the brand’s new bite-sized snack. Who says football season is just for supporting your favorite team? As the Pop-Tarts Bowl approaches this December, it’s time to start cheering for a new favorite snack and style combo!
Inspired by the satisfying crunch of Pop-Tarts’ latest creation, the Crunchy Poppers, these bold jackets, made in collaboration with upcycling clothing designer Andrew Burgess (@Wandythemaker), make a statement both in taste and style. These handmade, one-of-a-kind pullovers incorporate fabrics that crunch with every move, alongside dazzling gemstone “crunchlettes” on the frosted sleeves, embodying the loudness and flavor of Crunchy Poppers. Available in two colorways — Frosted Strawberry Crunch and Frosted Brownie Crunch — the jackets also feature practical pockets so you can snack on-the-go.
Heidi Ray, Senior Director of Marketing for Pop-Tarts, shared, “Since we first transformed toast-and-jam into the iconic Pop-Tarts sixty years ago, we’ve consistently pushed boundaries with innovative flavors, collaborations, and even an Edible Mascot. The Crunchy Poppers Pullover is yet another example of defying expectations — it’s more than just a jacket; it’s a celebration of bold snacking and style.”
Designer Andrew Burgess echoed this sentiment: “I’ve been a fan of Pop-Tarts since childhood, so working on the Crunchy Poppers Pullover was an exciting opportunity. We put a lot of care into these jackets, and I can’t wait to see fans wearing them.”
Minnesota Vikings’ Justin Jefferson sported the first jacket during his game day entrance last Sunday, and fans will have a chance to snag their own. Starting Friday, October 4, at 12:00 P.M. ET, a limited number of Crunchy Poppers Pullovers will be available on shop.poptarts.com for $120, with another drop on October 18. These jackets are highly exclusive, so set your alarms to secure one before they sell out!
Pop-Tarts continues to expand its influence in the football world, and fans won’t want to miss the Pop-Tarts Bowl on December 28th at 3:30 P.M. EST on ABC. Whether you’re watching from home or the stadium, it’s the perfect opportunity to flaunt your new Crunchy Poppers Pullover.
