Protein Nut Rolls Genius Gourmet Partners with SKIPPY for New High-Protein Nut Rolls
Genius Gourmet®, the rapidly growing innovator behind “Deliciously Smart Protein Snacks®,” has unveiled an exciting new collaboration at Expo West, the premier trade show for the natural, organic, and lifestyle industries in the United States. The company announced a partnership with the makers of SKIPPY® peanut butter, one of America’s most iconic peanut butter brands. This collaboration marks a significant milestone in the Protein Nut Rolls snack market, as it introduces the first-ever Genius Gourmet® SKIPPY® Inspired Protein Nut Roll, a delicious protein bar that brings the beloved taste of SKIPPY® peanut butter to consumers in a whole new way. Notably, this protein-packed snack contains zero grams of added sugar, aligning with modern health-conscious trends.
For over 90 years, SKIPPY® peanut butter has been a household name, cherished by generations for its rich, creamy taste and versatility. By leveraging this strong brand legacy, Genius Gourmet® aims to capitalize on a vast market of peanut butter enthusiasts who seek nutritious, high-Protein Nut Rolls snacking options. Pete Vas Dias, President of Genius Gourmet®, expressed his excitement about this groundbreaking partnership, emphasizing its potential to drive exponential growth for both brands. “SKIPPY® Peanut Butter has been a beloved brand for over 90 years, which makes this partnership an incredible opportunity for growth,” said Vas Dias. “Bringing the flavor of SKIPPY® Peanut Butter into our Protein Nut Rolls snacks with their name prominently displayed on the front of our products will add to our shelf appeal and dramatically improve our sales and distribution points.”
The launch of the SKIPPY® Inspired Protein Nut Roll is a game-changer in the protein snack category, offering consumers a unique blend of taste and nutrition. Designed to mimic the experience of enjoying a nut roll candy bar, this new product combines the indulgent flavors of gooey caramel, salted roasted peanuts, and a rich peanut butter-flavored core that replicates the distinct taste of SKIPPY® peanut butter. Unlike traditional candy bars, however, this protein nut roll boasts an impressive nutritional profile, Protein Nut Rolls making it a guilt-free snack option for health-conscious individuals.
Each SKIPPY® Inspired Protein Nut Roll comes in a convenient 10-count package, making it an ideal snack for busy lifestyles. Whether for athletes fueling their workouts, families searching for nutritious on-the-go options, or individuals looking to satisfy cravings without consuming excess sugar, this protein bar caters to a wide audience. Here is a closer look at what makes this product stand out:
- Irresistible Taste: The perfect fusion of gooey caramel, salted roasted peanuts, and a peanut butter-flavored core that captures the signature taste of SKIPPY® peanut butter.
- Balanced Nutrition: Each nut roll contains 210 calories, 11 grams of protein, 6 grams of fiber, 2 grams of total sugar, and 0 grams of added sugar, providing a satisfying and nutritious snack.
- Smart Snacking: With a candy bar-like texture and flavor but without added sugar, it offers a healthier alternative for those looking to maintain a balanced diet while indulging in a sweet and salty treat.
The launch of the SKIPPY® Inspired Protein Nut Roll is only the beginning of a promising collaboration between Genius Gourmet® and the SKIPPY® brand. Looking ahead to 2025, Genius Gourmet® has several additional products in the pipeline featuring the beloved peanut butter flavor. This expansion will offer even more options for those seeking high-quality protein snacks, catering to a variety of consumer needs, from fitness enthusiasts needing a post-workout boost to families looking for wholesome snacks to keep on hand at home.
Kelsey Tynan, senior brand manager of the SKIPPY® brand, shared her enthusiasm for the partnership, highlighting the significance of introducing SKIPPY® peanut butter into the growing protein snack market. “We are thrilled to introduce one of America’s most iconic peanut butter brands to the ever-growing Protein Nut Rolls snack category,” said Tynan. “SKIPPY® Inspired Protein Nut Rolls make the perfect snack, and we are excited to collaborate with the team at Genius Gourmet® on this tasty new venture.”
The Protein Nut Rolls snack industry has witnessed remarkable growth in recent years, driven by increasing consumer awareness of health and wellness. More individuals are seeking nutritious, Protein Nut Rolls-rich snacks that can support their active lifestyles while satisfying their taste buds. This trend presents a tremendous opportunity for brands like Genius Gourmet® to innovate and deliver high-quality, great-tasting products that meet the demands of today’s health-conscious consumers.
Additionally, the zero added sugar component of the SKIPPY® Inspired Protein Nut Roll aligns with the evolving dietary preferences of consumers who prioritize low-sugar and high-protein food options. As more people move away from traditional sugary snacks, the demand for alternatives that deliver both flavor and nutritional benefits continues to grow. Genius Gourmet® has positioned itself as a leader in this space by consistently developing smart snacking solutions that cater to modern dietary needs.
With the official unveiling of the SKIPPY® Inspired Protein Nut Roll at Expo West, the product is set to gain widespread attention from retailers, distributors, and consumers alike. The collaboration between Genius Gourmet® and the makers of SKIPPY® peanut butter represents a strategic move that leverages the strength of both brands to create a product that is not only delicious but also meets the growing demand for protein-based snacks.
As the partnership between these two powerhouse brands continues to evolve, consumers can look forward to an expanding lineup of innovative protein snacks featuring the beloved taste of SKIPPY® peanut butter. Whether for fitness enthusiasts, busy professionals, or families looking for nutritious snack options, the SKIPPY® Inspired Protein Nut Roll is set to become a go-to choice in the protein snack aisle. With a commitment to quality, taste, and nutrition, Genius Gourmet® and SKIPPY® are paving the way for a new era of smart snacking.
