AGCO Announces New Agricultural and Rural Lifestyle Dealerships for 2024

AGCO, a global leader in agricultural machinery and precision ag technology, announced several new dealership locations in its Production Ag and Rural Lifestyle networks for 2024. These new locations will enhance access to sales, services, and support for AGCO’s popular brands, including Fendt® and Massey Ferguson®, for farmers and homeowners in the United States and Canada.

Alliance Ag Opens Expansive Location in Jonesboro, Arkansas

In March, Alliance Ag Equipment inaugurated a new 25,000-square-foot location in Jonesboro, Arkansas, offering full sales and services for AGCO’s Fendt and Massey Ferguson product lines to farmers in northeast Arkansas and southeast Missouri. The Jonesboro team includes 20 experienced staff members and nine field service trucks to support customers with traditional agriculture, precision technologies, and application needs. Additionally, Alliance’s other three locations have added AGCO products, including the new Massey Ferguson 500R sprayer and Fendt track tractors.

Alliance Ag owner and President Gordon Bruff expressed gratitude to the farmers and retail custom application customers in northeast Arkansas and the Missouri bootheel for their support since 2006. “They’ve really embraced the Fendt experience since Alliance became a full-line dealer, and our team in Jonesboro is ready to help them take their operations to the next level of production and profitability,” Bruff said.

Canadian Expansion with New AgWest and AgriLink Locations

AGCO continued its expansion in Canada with two new locations opening in February. AgWest Ltd. opened its fourth location in Russell, Manitoba, while AgriLink Equipment opened its second location in Moose Jaw, Saskatchewan. Both locations provide full-line Fendt and Massey Ferguson sales and services.

New Parts-Only Stores for Convenient, Farmer-First Services

Two AGCO dealers have launched Parts-Only locations to provide farmers with convenient access to essential equipment components. Agriteer opened a store in Warsaw, Virginia, and Palliser Sales opened one in Brooks, Alberta. These Parts-Only stores are part of AGCO’s FarmerCore™ strategy, designed to bring dealership support closer to farms. These streamlined locations stock an inventory of parts tailored to local markets and serve as supplemental stores in a hub-and-spoke network, expanding the coverage of dealer organizations with an efficient, Farmer-First approach to product support.

Rural Lifestyle Network Expands Across North America

Massey Ferguson’s Rural Lifestyle network has grown to serve the increasing number of North Americans moving to rural environments for their open spaces and unique quality of life.

“Massey Ferguson has been a mainstay on professional farms for over 150 years,” said Brad Arnold, AGCO’s VP of Massey Ferguson, North America. “As homeowners have returned to rural settings, they’ve found that our straightforward, dependable, and accessible solutions are also perfect for their small farms and gardens, animal maintenance, and routine projects. That’s exactly who our Rural Lifestyle dealers serve.”

AGCO embarked on an ambitious growth plan in North America in 2022 to transform and expand its dealership network to meet growing farmer demand and ensure comprehensive access to its brands and services. The recent dealership openings in Colorado, Idaho, southern Illinois, and Indiana are part of this strategy. Today’s announcement of additional Production Ag and Rural Lifestyle network locations is a key component of AGCO’s plan to meet these goals and deliver access to its renowned products and services to North American farmers.

Fendt and Massey Ferguson are registered trademarks of AGCO. FarmerCore is a trademark of AGCO.

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