Blain’s Farm & Fleet, a beloved Midwest retailer with deep community roots, is celebrating a once-in-a-lifetime honor. Wisconsin Governor Tony Evers has officially proclaimed September 17, 2025, as Blain’s Farm & Fleet Day across the state, recognizing the company’s 70 years of service to families, farmers, and communities. The proclamation serves as both a tribute to the company’s longevity and a reflection of the important role it continues to play in the everyday lives of millions of customers.
To view the official proclamation in full, the company has made it available online at farmandfleet.com/bffday.
From Humble Beginnings to a Midwest Legacy
Blain’s Farm & Fleet’s story began in 1955, when brothers Bert and Claude Blain opened their first store in Janesville, Wisconsin. At the time, their vision was straightforward: to provide quality goods at affordable prices to hardworking families, farmers, and rural residents. What started as a modest storefront quickly became a trusted community resource, offering essential tools, farm supplies, and home goods.
Over the course of seven decades, Blain’s has expanded far beyond its single location. Today, the company operates 45 stores across Wisconsin, Illinois, Iowa, and Michigan, serving millions of customers each year. Despite this growth, Blain’s has remained steadfastly family-owned and headquartered in Janesville, keeping true to its Midwestern values of service, integrity, and community connection.
A One-Stop Destination for Generations
For many families, shopping at Blain’s Farm & Fleet has become more than just a routine errand—it’s a tradition passed down through generations. The company is widely recognized as a one-stop destination that offers a broad range of products, including:
- Tools and hardware for DIY projects and professional work.
- Automotive parts and services trusted by drivers across the region.
- Pet care supplies, from food and toys to adoption events that help connect animals with loving homes.
- Home essentials, clothing, and footwear that cater to the needs of everyday life.
- Outdoor sporting goods for hunting, fishing, camping, and recreation.
- The iconic Toyland tradition, which transforms stores each holiday season into a wonderland of toys, creating memories for children and families year after year.
These offerings have helped cement Blain’s reputation as more than a retailer—it’s a hub where communities come together to shop, learn, and celebrate.
A Commitment to Community and Service
Governor Evers’ proclamation highlights not only the company’s commercial success but also its unwavering dedication to community causes. Over the decades, Blain’s has consistently invested time, energy, and resources into organizations that reflect its values.
Among its many community initiatives are:
- Support for youth programs such as 4-H and Future Farmers of America (FFA), nurturing the next generation of agricultural leaders.
- Pet adoption events, connecting families with shelter animals and encouraging responsible pet care.
- The Bert Blain Memorial Heart Walk, an annual tradition honoring one of the company’s founders while raising awareness and funds for heart health.
- Partnerships with local charities, ensuring resources and donations stay within the communities where Blain’s customers and employees live.
Kristin Stewart, Blain’s Chief Customer and Marketing Officer, emphasized how meaningful the proclamation is for the company:
“We’re honored that the State of Wisconsin has recognized Blain’s Farm & Fleet with an official proclamation. It’s a meaningful way to celebrate this milestone year, and it reminds us how deeply connected we are to the neighbors we serve.”
Celebrating 70 Years with Customers
To mark this historic milestone, Blain’s is inviting customers to join in a weeklong celebration. The 70th Anniversary Sale will run from September 11–17, 2025, featuring special savings across multiple departments. Shoppers can also look forward to commemorative anniversary merchandise, including exclusive items from popular brands like Carhartt and Yeti—a nod to both the practical and lifestyle products that Blain’s customers love.
But the celebration isn’t just about shopping—it’s also about creating experiences for families. One of the standout events is the Birdhouse Build-Along Workshop, which will take place at all 45 Blain’s Farm & Fleet locations on Saturday, September 13, 2025.
Birdhouse Build-Along Workshop Details
The interactive workshop is designed to bring families together and give children a chance to create something with their own hands. Details include:
- Sessions offered at 11 a.m., 12 p.m., and 1 p.m.
- For kids ages 6–12, accompanied by a parent or guardian.
- Each child will build and take home their own birdhouse, guided by friendly store associates.
- Participants will also receive a 20% off Craftsman coupon, valid the day of the event.
- Families can scan a QR code during the workshop for a chance to win a Craftsman V20 8-Tool Combo Kit valued at $479.
Space is limited, so parents and guardians are encouraged to register online for their preferred session at farmandfleet.com/birdhouse while spots remain available.
Stewart shared her excitement for the celebration’s hands-on events:
“We are looking forward to celebrating our 70th Anniversary with all of our neighbors. Whether you are a regular or new to Blain’s, we invite you to come into the store or visit our website to enjoy the great anniversary deals.”
