The “Chicken Market Size and Share Analysis – Growth Trends and Forecast Report 2025-2033″ has been officially added to ResearchAndMarkets.com’s offerings. According to this report, the global chicken market is projected to grow significantly, reaching an estimated value of US$ 268.35 billion by 2033, up from US$ 160.62 billion in 2024, reflecting a Compound Annual Growth Rate (CAGR) of 5.87% from 2025 to 2033.
The surge in demand for chicken worldwide is attributed to several factors, including the rising need for inexpensive protein, increasing health consciousness favoring lean meat, the expansion of fast food and quick-service restaurants (QSRs), urbanization, improvements in poultry farming, and the growing preference for processed and ready-to-eat chicken products.
The Rising Popularity of Chicken
Chicken is one of the most widely consumed meats across the globe, valued for its high protein content, affordability, and versatility. Its nutritional profile—low in fat while being rich in essential nutrients such as iron, phosphorus, and vitamins B6 and B12—makes it a preferred choice among health-conscious consumers. Chicken is incorporated into a vast array of cuisines and prepared in multiple forms, including whole, breast, thighs, wings, and processed varieties.
The poultry industry is experiencing rapid expansion due to increased consumer demand, particularly in the fast-food sector and international food service chains. Technological advancements and modernized farming techniques have also played a crucial role in the mass production and widespread availability of chicken at competitive prices.
Key Drivers of Market Growth
Several key factors are propelling the chicken market’s expansion:
1. Rising Global Demand for Affordable Protein
The growing demand for high-quality, affordable protein is a fundamental driver of the chicken market. As the world population continues to grow—particularly in developing countries—so does the need for accessible protein sources. Chicken is considered an economical alternative to beef and pork while still offering essential nutrients.
The increasing global health consciousness has also contributed to the rise in chicken consumption. Many consumers are shifting towards protein-rich diets, particularly as concerns over obesity, cholesterol levels, and cardiovascular diseases grow. Chicken, being lower in saturated fats compared to red meat, remains an attractive option for those looking for a healthier protein source.
2. Expansion of the Food Processing Industry
Developments in poultry farming and food processing significantly contribute to the growing chicken market. Technological advancements in breeding methods, disease control, and feed formulations have resulted in higher productivity and improved meat quality.
Modern farming techniques, including automated housing systems, advanced biosecurity measures, and optimized feed programs, have enhanced efficiency in poultry production. These improvements ensure a steady and cost-effective supply of chicken, meeting the increasing global demand.
The expansion of processed and convenience foods has further bolstered the chicken industry. The demand for pre-packaged, marinated, and frozen chicken products is rising, particularly among urban consumers looking for quick and easy meal solutions.
3. Growth of Fast Food and Quick-Service Restaurants (QSRs)
The rapid expansion of fast food and QSRs has been a major driver of chicken consumption. Fried chicken, chicken nuggets, grilled chicken sandwiches, and chicken wraps have become staples in many fast-food chains worldwide.
The growth of food delivery services and online ordering platforms has also fueled demand for chicken-based meals. Global QSR giants such as McDonald’s, KFC, and Chick-fil-A have played a pivotal role in increasing chicken consumption, with many new regional brands entering the market to capitalize on the growing trend.
Challenges Facing the Chicken Industry
Despite the rapid growth of the chicken market, several challenges pose potential risks to its continued expansion:
1. Concerns Over Animal Welfare
The increasing emphasis on animal welfare and ethical farming practices has placed additional pressure on the poultry industry. Issues such as factory farming, overcrowding, and the humane treatment of chickens have sparked public debates and regulatory changes.
Consumers are now more inclined toward ethically sourced and free-range poultry products, forcing producers to adopt better animal welfare standards. However, these changes come with increased production costs, which can affect profit margins and pricing competitiveness in the market.
2. Competition from Plant-Based and Alternative Proteins
The rise of plant-based meat substitutes is another significant challenge for the chicken industry. As plant-based diets gain traction due to environmental, ethical, and health considerations, companies like Beyond Meat and Impossible Foods are introducing plant-based chicken alternatives that closely mimic the taste and texture of real chicken.
These innovations are appealing to a growing segment of consumers seeking cruelty-free and sustainable food options. If plant-based chicken alternatives continue to improve in quality and affordability, they could pose a significant threat to traditional poultry markets, particularly in regions with strong vegetarian and vegan movements.
Future Outlook and Market Trends
Despite the challenges, the chicken market is expected to maintain steady growth due to several emerging trends and innovations:
1. Increased Focus on Sustainable Farming Practices
Sustainability is becoming a key focus in poultry production. Environmentally friendly and resource-efficient farming methods—such as reduced antibiotic use, organic feed, and improved waste management systems—are being adopted to meet consumer demand for sustainable and responsibly produced chicken.
2. Technological Innovations in Poultry Farming
The integration of Artificial Intelligence (AI), automation, and smart farming techniques is revolutionizing poultry production. Technologies such as IoT-based monitoring systems, automated feeding, and disease detection software are helping improve efficiency while reducing operational costs. These advancements are expected to contribute to higher yields and better-quality chicken meat.
3. Expansion of Emerging Markets
The demand for chicken is expected to rise significantly in Asia-Pacific, Africa, and Latin America, where economic growth and urbanization are driving increased protein consumption. Governments in these regions are investing in poultry farming infrastructure, further supporting market growth.
4. Rise in Value-Added and Functional Chicken Products
The development of fortified and functional chicken products is another emerging trend. Products enriched with omega-3 fatty acids, probiotics, and other essential nutrients are being introduced to cater to health-conscious consumers looking for added nutritional benefits in their diet.
