For decades, HEINZ Ketchup has been a staple condiment, gracing everything from burgers to hot dogs and, of course, the ever-popular French fries. From crispy fries at fast-food restaurants to homemade hashbrowns at breakfast tables, the rich, tangy flavor of HEINZ has been an essential companion to fried potatoes. However, there is one fried potato variety that hasn’t always received the same love when it comes to ketchup: potato chips.
While the combination of fries and ketchup is nearly universal, dipping potato chips in ketchup has been a more niche practice, one that hasn’t quite caught on with the majority of snack lovers. HEINZ is determined to change that narrative. The brand has officially introduced a new, limited-edition product designed to bridge this gap: HEINZ Chip Dip. This latest innovation brings the same unmistakable HEINZ Ketchup flavor in a new format, featuring a wide-mouth jar that makes dipping potato chips effortless.
HEINZ Chip Dip will make its debut just in time for National Potato Chip Day on Friday, March 14. This limited run will serve as a trial to gauge consumer interest and gather feedback. If the response is positive, HEINZ may consider making the product a permanent addition to its portfolio.
A Long-Standing Love Affair with Potatoes
Potatoes and ketchup go hand in hand. The combination of crispy, golden fries with the rich sweetness of HEINZ Ketchup is iconic. But why does this love affair not extend to potato chips? After all, French fries and potato chips are made from the same ingredient—fried potatoes, seasoned with salt. The primary difference lies in texture and shape, yet North Americans have embraced ketchup with one while largely ignoring the other.
According to market research, nearly 90 percent of North Americans regularly dip their French fries in ketchup. Yet, surprisingly, fewer than 10 percent do the same with potato chips. This stark contrast led HEINZ to ask a simple question: Why? If fries and ketchup are a match made in heaven, then why shouldn’t chips get the same treatment?
HEINZ believes it’s time to rewrite the rules of snacking. “Some say ‘potato,’ some say ‘potahto,’ but in reality, French fries and potato chips are the same thing,” states Keenan White, Senior Brand Communications Manager for HEINZ. “Both are salted, fried potatoes looking to be paired with the slightly sweet, tangy taste of HEINZ Ketchup. Yet, while French fries are almost always dipped in ketchup, chips have been overlooked. It truly makes no sense. Chip Dip is all about embracing fans’ irrational love for ketchup and giving them a new way to enjoy it.”
A New Dipping Experience
Traditional HEINZ Ketchup bottles, with their narrow nozzles, are not ideal for dipping potato chips. That’s why HEINZ Chip Dip comes in a wide-mouthed glass jar, making it easy for snack lovers to dip their chips directly into the ketchup without the hassle of squeezing or pouring. This design ensures a smooth, mess-free experience that encourages fans to embrace this unconventional pairing.
The Chip Dip kit is designed to make the process as seamless as possible. It includes:
- A HEINZ Ketchup bottle
- A wide-mouthed dipping jar filled with ketchup
- A bag of potato chips
With this all-in-one kit, fans can simply pop, dip, and enjoy—no extra preparation needed. HEINZ is making it easier than ever to try this new take on a classic combination.
Where to Get HEINZ Chip Dip
HEINZ Chip Dip is now available nationwide, exclusively online via Walmart.com. However, fans should act fast—this is a limited-edition release, and once supplies run out, it’s uncertain whether the product will make a return.
HEINZ is eager to hear feedback from consumers. Fans who try the potato chip and ketchup combination are encouraged to share their thoughts on social media using the hashtag #HeinzChipDipChallenge. The brand is especially interested in whether consumers believe Chip Dip should become a permanent addition to the HEINZ Ketchup lineup.
Testing Small Batch Innovations
This limited-time release is part of HEINZ’s ongoing strategy to test new ideas and gauge real-time consumer interest before committing to a full-scale launch. HEINZ has a history of testing small batch innovations with fans, allowing them to participate in shaping the brand’s future offerings.
A great example of this approach is the HEINZ “Dip & Squeeze” packets, which were initially introduced as a trial product before becoming widely available. These innovative packets allow consumers to both dip and squeeze ketchup from a single packet, providing more convenience and flexibility. Due to high demand, these packets recently became available for bulk sale at Walmart for the first time.
HEINZ hopes that Chip Dip will receive a similar positive response, paving the way for more experimental and fan-driven product launches in the future.
The Future of HEINZ Chip Dip
Could HEINZ Chip Dip become a permanent fixture in grocery store aisles? That decision largely depends on consumer reception. If enough fans rally behind the concept and show their support through purchases and social media engagement, HEINZ may consider adding it to its long-term product lineup.
The brand is confident that once people try dipping potato chips in ketchup, they will wonder why they didn’t do it sooner. “At HEINZ, we know our fans are passionate about ketchup, and we’re always looking for ways to bring them new experiences,” White adds. “Chip Dip is one of those opportunities where we can introduce something fresh, yet familiar, and let the fans decide if it’s here to stay.”
Join the HEINZ Chip Dip Movement
For anyone who has ever been curious about dipping their chips in ketchup, now is the perfect time to give it a try. Whether you’re a lifelong HEINZ fan or a daring snacker looking for something new, the HEINZ Chip Dip challenge invites you to break from tradition and embrace an unexpected yet delicious pairing.
So, are you ready to take the #HeinzChipDipChallenge? to grab your limited-edition Chip Dip kit before it’s gone! Who knows? Your support just might help make HEINZ Chip Dip a permanent addition to the world of snacking.
