DoorDash, a globally recognized leader in local commerce and logistics, has officially completed the acquisition of SevenRooms, a prominent provider of customer relationship management (CRM), reservation, and guest experience solutions tailored to the hospitality industry. This strategic move underscores DoorDash’s ongoing efforts to expand beyond food delivery into a more comprehensive commerce platform that supports local businesses across multiple channels.
The acquisition marks a significant milestone for both companies, enabling them to combine their complementary strengths and serve merchants in new, more impactful ways. By integrating SevenRooms’ sophisticated technology suite into the DoorDash Commerce Platform, the partnership aims to empower restaurants, bars, and other hospitality operators to grow in-store sales, forge stronger connections with customers, and enhance profitability across both digital and physical interactions.
Strengthening DoorDash’s Merchant Services Ecosystem
SevenRooms has built a reputation as a best-in-class provider of guest experience and customer management solutions. Its platform helps restaurants and hospitality venues collect and utilize guest data to deliver personalized experiences, manage reservations, automate marketing, and cultivate loyalty. These capabilities align closely with DoorDash’s mission to support local merchants by providing robust tools for customer engagement and business growth.
With this acquisition, DoorDash is moving decisively to create a more holistic ecosystem for its partners. Merchants will soon have access to a fully integrated platform that supports not just online ordering and delivery, but also on-premise reservations, table management, and personalized marketing. This blend of physical and digital tools will allow hospitality businesses to operate more efficiently and create seamless, branded experiences for their guests.
“We’re building a platform that makes it easier for local businesses to grow—whether that’s through delivery, pickup, reservations, or in-person hospitality,” said Parisa Sadrzadeh, Vice President of Strategy and Operations at DoorDash. “These capabilities reflect DoorDash’s focus on empowering local businesses to deepen their relationships with customers, however they choose to connect—whether that’s going out, ordering in, or engaging through a merchant’s own online stores. With SevenRooms, we will be able to keep supporting an open, partner-friendly ecosystem.”
A Shared Vision for the Future of Hospitality
SevenRooms, founded in 2011, has long prioritized giving restaurants and hospitality operators greater control over their guest data and digital presence. The company’s platform is used by thousands of businesses worldwide to understand guest preferences, track visit histories, and run automated loyalty programs that help increase repeat visits and average customer spend.
As part of the deal, SevenRooms’ leadership team will join DoorDash, where they will continue to develop and enhance the SevenRooms offering. The platform will remain focused on delivering high-value solutions for hospitality businesses, now backed by DoorDash’s operational scale, engineering resources, and global reach.
“We’re excited to accelerate our mission to help hospitality operators around the world understand their guests, build deeper relationships, and grow their businesses sustainably,” said Joel Montaniel, Co-founder and Head of SevenRooms. “Together with DoorDash, we’re providing restaurants and hospitality businesses with the tools to own their guest experience, grow their customer base, and thrive both inside and outside their four walls. With shared core values, we’re energized for our shared future as we bring continued innovation to market faster through a merchant-centric approach.”
What This Means for Restaurants and Hospitality Businesses
For restaurants already using both platforms, the acquisition presents a promising opportunity to consolidate technology vendors and streamline operations. DoorDash’s extensive logistics infrastructure combined with SevenRooms’ rich customer insights can enable smarter marketing strategies, dynamic promotions, and a more personalized dining journey—from discovery and reservation to ordering and follow-up engagement.
Merchants will also benefit from greater operational efficiency and automation. For example, customer data captured through a DoorDash delivery could feed directly into a restaurant’s CRM, allowing the business to send a tailored offer encouraging an in-store visit. Alternatively, a diner who books a table via SevenRooms could be recognized and rewarded the next time they place an online order through DoorDash.
Such integrations are expected to create new cross-channel experiences that foster brand loyalty, increase average ticket sizes, and reduce the cost of customer acquisition. Furthermore, the integration aligns with a growing trend across the industry, where restaurants are increasingly seeking platforms that offer flexibility, ownership of guest relationships, and the ability to operate profitably amid rising labor and food costs.
A Broader Trend Toward Platform Convergence
DoorDash’s acquisition of SevenRooms is part of a broader industry shift toward the consolidation of digital tools in the foodservice and hospitality sectors. As consumer expectations evolve and competition intensifies, businesses are seeking out technology providers that can serve as one-stop shops for marketing, operations, ordering, and fulfillment.
This acquisition comes amid increased demand for reservation systems that offer more than just a booking interface. Restaurants today need actionable guest insights, automated engagement tools, and marketing features that help turn occasional diners into regular patrons. SevenRooms has long differentiated itself by prioritizing merchant ownership of customer data, an approach that resonates with DoorDash’s recent push to build merchant-first solutions.
By joining forces, DoorDash and SevenRooms are well-positioned to deliver on this new vision—one that sees restaurants as digital-savvy businesses capable of thriving in both physical and virtual spaces. The companies plan to invest heavily in product development, user experience, and integration features to ensure that businesses can easily adopt and benefit from the combined offering.
