Aramark Enthusiastically Serves Up Food and Festivities for 60,000 at Europe’s Largest New Year’s Eve Event
Every year, on December 31st, Berlin transforms into a dazzling epicenter of celebration, drawing tens of thousands of visitors from Germany and across Europe to the iconic Brandenburg Gate. Known as one of the continent’s largest and most Food and Festivities New Year’s Eve parties, this event is an electrifying combination of entertainment, culture, and indulgence.
In 2024, the renowned festival specialist Gastro Team Bremen (GTB), a subsidiary of Aramark Germany, was entrusted with the honor of elevating this grand occasion as the official food and beverage caterer. The event attracted over 60,000 enthusiastic revelers, making it an unforgettable night for both guests and organizers.
A Culinary Extravaganza
Taking on the challenge of feeding a crowd of this magnitude, the GTB team transformed the 2.5-kilometer-long festival grounds into a vibrant culinary oasis. With approximately 80 food and drink stands, the offerings were carefully curated to cater to diverse tastes and preferences.
The menu showcased a variety of mouthwatering options, including:
- Classic favorites like juicy burgers, gourmet sandwiches, and sizzling steaks.
- Comfort food such as traditional sausages and hot snacks.
- Global cuisine with flavorful Asian dishes and other international delights.
For beverages, there was something for everyone. Guests enjoyed refreshing beer, wine, and sparkling wine to toast to the new year. For those braving the chilly Berlin weather, warm glühwein (mulled wine) and hot chocolate were a welcome treat, offering both comfort and warmth.
Sascha Ebner, Managing Director of GTB, reflected on the experience:
Sustainability in Action
In line with Aramark’s commitment to sustainability, GTB implemented several environmentally friendly practices during the event. One of the standout initiatives was the use of reusable cups, significantly reducing waste generated by the large crowd. This focus on sustainability demonstrated that large-scale events can embrace eco-conscious solutions without compromising on quality or experience.
An Unforgettable Night of Entertainment
While food and drinks were at the heart of the celebration,Food and Festivities the event was also a feast for the senses. Top-tier musical performances lit up the evening, creating an electrifying atmosphere that kept the crowd energized. The night culminated in a breathtaking fireworks display, lighting up the Berlin skyline in a riot of colors as the clock struck midnight.
Guests gathered at the Brandenburg Gate experienced much more than just a countdown to the new year—they were part of a spectacle that seamlessly blended tradition, innovation, and celebration.
The Significance of “Celebrate at the Gate”
“Celebrate at the Gate” has long been a symbol of unity and joy for Berliners and visitors alike. The Brandenburg Gate, steeped in history, serves as the perfect backdrop for this monumental celebration. As a globally recognized landmark, it brings together people from different cultures, fostering a spirit of camaraderie and shared celebration.
For GTB and Aramark Germany, playing a pivotal role in such a cherished event was a moment of pride. It highlighted their ability to execute large-scale catering with precision while enhancing the overall guest experience.
Behind the Scenes: Meeting the Challenges
Catering to 60,000 attendees is no small feat, especially at an event of this scale. The GTB team meticulously planned every detail, from logistics and staffing toFood and Festivities preparation and distribution. With approximately 80 food and drink stands strategically placed throughout the venue, guests could enjoy seamless access to refreshments without long waits.
The cold winter night added another layer of complexity, but GTB rose to the challenge, ensuring all hot food and beverages were served fresh and piping hot. Food and Festivities The integration of warming stations and well-heated dining areas further enhanced guest comfort, allowing them to fully immerse themselves Food and Festivities in the Food and Festivities spirit.
A Partnership Built on Excellence
Aramark’s involvement in this event underscores its commitment to delivering exceptional experiences. The partnership with GTB not only showcased culinary excellence but also demonstrated how collaboration and innovation can elevate even the most established traditions.
This event further cemented Aramark’s reputation as a leader in catering and hospitality, capable of handling high-pressure, large-scale events with finesse.
