A delightful celebration is in store for ice cream lovers everywhere—American Dairy Queen Corporation (ADQ) is turning 85! To honor this incredible milestone, DQ® is rolling out an irresistible Summer Blizzard® Treat Menu, packed with new flavors, nostalgic favorites, and an unbeatable deal for fans. For a limited time, customers can enjoy a small Blizzard Treat for just 85 cents!*
A Birthday Celebration Like No Other
Dairy Queen has been bringing joy to fans for 85 years with its signature frozen treats, and this milestone birthday calls for something extra special. To make the occasion even sweeter, DQ is reintroducing beloved flavors, including the Confetti Cake Blizzard Treat and the fan-favorite S’mores Blizzard Treat, which returns by popular demand after winning a fan vote.
Maria Hokanson, Executive Vice President of Marketing at American Dairy Queen Corporation (ADQ), shared her excitement about the celebration: “For 85 years, we have been serving up smiles, sweet traditions, and the most iconic frozen treats around. We figured what better way to celebrate this milestone than by giving our fans even more reason to indulge in their favorite flavors with an 85-cent Blizzard?” She added, “And because no birthday is complete without cake and sprinkles, we’re bringing back the Confetti Cake Blizzard Treat for a limited time. So don’t wait – this is a sweet celebration you won’t want to miss!”
New and Returning Summer Blizzard Treats
DQ fans can enjoy a mouthwatering selection of Summer Blizzard Treats beginning Monday, March 31. Whether you’re looking for something new or eager to indulge in nostalgic flavors, the lineup has something for everyone:
- NEW! Mixing Bowl Mashup Blizzard Treat – A chocolate lover’s dream, this indulgent blend features brownie batter and chocolate chip cookie dough swirled into DQ’s world-famous soft serve.
- NEW! Dipped Strawberry Cheesecake Blizzard Treat – A rich and creamy blend of cheesecake pieces, choco chunks, and strawberry topping mixed with velvety soft serve for a decadent summer treat.
- FAN VOTE! S’mores Blizzard Treat – Back by popular demand, this campfire classic is packed with marshmallow-filled chocolate bars and crunchy graham cracker pieces.
- IT’S BACK! Confetti Cake Blizzard Treat – A birthday-worthy treat featuring cake pieces, confetti sprinkles, and sweet vanilla soft serve.
- IT’S BACK! Cotton Candy Blizzard Treat – A longtime fan-favorite, this Blizzard delivers the perfect blend of cotton candy topping and colorful cotton candy sprinkles.
Each Blizzard Treat in the lineup is carefully crafted to deliver delicious, nostalgic flavors, making every bite a celebration.
The 85-Cent Blizzard Deal: A Limited-Time Offer
As part of the festivities, Dairy Queen is giving its loyal customers an extra reason to celebrate. Fans who visit participating DQ locations between March 24 and April 6 can take advantage of an exclusive 85-cent small Blizzard Treat deal when they spend $1 or more. This special offer is available only through the DQ Mobile App for DQ Rewards members.
To redeem the offer, simply:
- Download the DQ Mobile App and sign up for DQ Rewards.
- Make a qualifying purchase of at least $1 at a participating DQ location.
- Redeem the 85-cent Blizzard Treat deal in the app.
Note: The deal may take up to 24 hours to appear in the DQ Rewards section of the app. Offer valid at participating U.S. locations only.
Why Fans Love Dairy Queen
Dairy Queen has been a beloved institution in American culture since it opened its first location in 1940. With its signature soft serve, innovative Blizzard flavors, and nostalgic menu items, DQ has created lasting memories for generations. Over the years, it has grown into a global brand with thousands of locations worldwide, all while staying true to its mission of bringing happiness to customers with high-quality frozen treats and fan-favorite food items.
The Blizzard Treat, introduced in 1985, quickly became an iconic menu staple. Fans have enjoyed countless innovative flavors, from seasonal specials to limited-edition releases, making each visit to DQ a unique experience. The introduction of the Summer Blizzard Treat Menu continues this tradition, offering an exciting mix of new flavors and returning classics that fans eagerly anticipate each year.
Don’t Miss Out on the Sweet Celebration!
Whether you’re a lifelong Dairy Queen fan or discovering the joy of Blizzards for the first time, the 85th birthday celebration is the perfect opportunity to indulge. With new and returning flavors, plus the unbeatable 85-cent Blizzard deal, there’s never been a better time to visit your local DQ.
To stay up to date on all things Dairy Queen and to take advantage of the limited-time Blizzard offer, download the DQ Mobile App and visit DairyQueen.com.
Celebrate 85 years of sweet memories with Dairy Queen—because every milestone deserves a Blizzard!
